Marketing

Generation Media celebrates new home and brand refresh as it ‘plans for further expansion’

Generation Media has moved into a new home and detailed an exciting brand refresh, as part of its ongoing plans for expansion of both Generation Media and Giraffe Insights. As the agency continues its mission to deliver the best to its customers in terms of client service and business return, …

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The Creative Retail Awards return with major trade association backing

At a time when in-store experiences count for just as much as the product stocked, the Creative Retail Awards 2020 are now open for entries, having secured backing from three major trade associations. The Shop & Display Equipment Association, the National Association of Shopfitters and Interior Contractors, and the British …

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LEGO expands partnership with US retailer Justice to engage girls with creative play

The LEGO Group has detailed the expansion of its brand partnership with the US retailer, Justice, in its bid to engage more girls with creative play. Beginning this month, LEGO Friends and LEGO Disney building sets will be sold in Justice stores across the States, including sets based on the …

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Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend. The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their …

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Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys. With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching …

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Ideal Games and Board Game Club hold ‘bank heist’ to launch new family game Bank Attack

It was against the backdrop of Escape Entertainment London’s crown jewel bank-heist escape room that last night (Wednesday, October 16) Ideal Games, alongside Board Game Club, launched its new – and indeed intense – co-op family game, Bank Attack. Suitably challenged to not only experience the Bank Attack gameplay first …

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Exhibition space at Toy Fair 2020 now sold out

Exhibition space at Toy Fair 2020 has now sold out, organisers the British Toy and Hobby Association has confirmed this morning. This will mark the next sell-out London Toy Fair that celebrates its 67th year in 2020, and will run from Tuesday, January 21st to Thursday, January 23rd at Olympia, …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Playmobil takes total of four accolades at Dadsnet Awards 2019

Playmobil has added to its roster of 2019 award wins having taken home a total of four trophies from this year’s Dadsnet Awards. First to secure a gold medal was the 9487 Mars Space Station, a playset for those wanting to explore space, accompanied by two astronauts and a fully furnished …

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Big Potato launches first outdoor advertising campaign with London taxis

The indie board game company, Big Potato, has launched a series of taxi adverts to offer commuters a taste of its new party game range ahead of Christmas. The Shoreditch team has joined forces with Taxi Media to create digital ads that can now be found on taxi tops around …

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