Home / Marketing (page 30)

Marketing

Radio’s Annie Nightingale take bus down memory lane for Board Game Club’s Ticket to Ride London launch

The ‘70s sensation and BBC radio presenter, Annie Nightingale regaled an audience with tales of fashion, music, and social politics from yesteryear at a special launch event for Days of Wonder and Asmodee UK’s Ticket to Ride London edition last night. To a backdrop of relics of London’s history of …

Read More »

Alpha Group UK’s TerraSect is back ‘by unprecedented consumer demand’

Alpha Group UK has brought back its Christmas 2018 sell-out sensation, TerraSect, just in time for the A/W19 season, as it looks to stamp its presence on the RC sector with its own ‘innovative technology.’ As the company expands its RC toy range, it remains optimistic that the product can …

Read More »

The Entertainer taps Carousel PR for consumer and corporate public relations

The family-owned high street toy retailer, The Entertainer, has turned to Carousel PR to manage its consumer and corporate public relations, supporting the operation’s 171 stores across the UK, as well as its online platform TheToyShop.com. The brief comes at a very exciting time for The Entertainer as the business continues to build its brand and …

Read More »

Hornby Hobbies’ St Pancras pop-up is ‘just the start of major retail plans’

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …

Read More »

Ridley’s Games scores audience of 1.6million in money-can’t-buy marketing win

Wild & Wolf celebrated some money-can’t-buy kind of coverage for its toy and games brand Ridley’s Games this summer, when it appeared not only on Chris Evans’ Breakfast Show on Virgin Radio, but also on influencer Zoella’s Day in the Life Youtube video. On August 29, Wild & Wolf’s Ridley’s …

Read More »

MGA Entertainment takes over Hamley’s window display with Poopsie Slime Surprise

MGA Entertainment has taken over Hamley’s London flagship store’s window with a display celebrating two new product launches this season from its collectable slime brand, Poopsie Slime Surprise. The best-selling collectable slime brand will be showcased in a vibrant display from September 5 to October 28 this year. The display …

Read More »

Spielwarenmesse plugs into baby and infant market as sector hits €7.2bn in Germany alone

Spielwarenmesse will be tapping into a rapidly expanding and vastly diversifying baby and infant market for its 2020 toy fair, welcoming visitors to discover the latest innovations in the market at its Nuremberg show next year. It’s part of a move to better plug into the growing market, and follows …

Read More »

Generation Media: TV’s great resolve

Kids’ TV audiences are declining, as children spend more time across digital channels, but traditional linear still holds its own. Generation Media’s Michaella Williams explores below. When it comes to observing children’s device and media habits today, it is increasingly easier for us all to assume that digital channels are …

Read More »

Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town. The festival – which took place between August 16 and 26 – is …

Read More »

Canal Toys kicks off Q4 with Disney Channel sponsorship campaign

The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel. Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY. Planned by Generation Media, …

Read More »