Marketing

Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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PMI signs global roll-out agreement with PikyKwiky for hit card game series Matchify

PMI is continuing its expansion into the games category, having signed a new global agreement for Matchify and its range of card-based family games developed by the UK games publisher PikyKwiky. In a new deal brokered by Big Picture Licensing, PMI has secured the global rights to develop new games …

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Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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Epoch Making Toys launches its Aquabeads CreateChristmas campaign across the UK

Epoch Making Toys Ltd has launched its new, festive Aquabeads CreateChristmas campaign across the UK, a seasonal initiative that aims to celebrate the power of creativity and family traditions during the holidays. To bring the campaign to life, Aquabeads has turned to a group of high-profile Instagram parent creators, tasking …

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TKC Sales sees Stomp Rocket awareness on the rise with TV, national media, and awards coverage

Television airtime, national media Christmas Gift Guide coverage, and a social media family influencer campaign, has helped to take the consumer awareness of TKC Sales’ multi award-winning Stomp Rocket ‘to new heights’ this season, as the firm expects to see momentum continue into spring 2021. Not only did the Original …

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Zimpli Kids launches its first Interactive brochure to showcase its 2021 products

In response to the postponement or cancellation of the traditional Toy Fair season at the year’s opening in 2021, and with uncertainty still the presiding feeling among many, Zimpli Kids has created its first Interactive brochure with which to showcase its newest products for the year ahead. The past few …

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Asmodee sees ‘huge increase in demand’ for In for a Penny board game as TV’s Ant and Dec play over Instagram

Asmodee UK is reporting a ‘huge increase in demand’ for its licensed family board game In for a Penny, after the title took centre stage in an Instagram video posted by TV presenters Ant and Dec showcased the gameplay to their some 4.2 million viewers earlier this week. The I’m …

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Epoch Making Toys launches The Gift of Family Sylvanian Families influencer campaign

Epoch Making Toys is celebrating the importance of family throughout these turbulent times with the launch of its The Gift of Family Sylvanian Families influencer campaign. Through the campaign, the toy firm will work with celebrity and high-profile Instagram creators to promote its seasonal sets and family collection. Building UGC …

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Play-Doh encourages adults to embrace messy play with Colour of the Year launch

Play-Doh has released a tongue-in-cheek documentary to celebrate its inaugural Colour of the Year – “Nemesis Grey”. The three-minute film is hosted by Rylan Clark-Neal and features a pre-school panel of colour experts talking about their journey to identify the Play-Doh Colour of the Year 2021. Clark-Neal quickly discovers that …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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