Marketing

Generation Media’s KidsCon makes return for 2019

Generation Media’s KidsCon is making its return for 2019, following the success of its inaugural event last year. The follow up event, KidsCon19 will take place at the Vue Cinema in London’s West End, where visitors will be treated to a morning exploring children’s screens usage, from mobile to cinema, …

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Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year. Freak Lab is a new in-house IP, joining the Bandai …

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Smart toy specialist Ojo hits Kickstarter to fund four new learning games

The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter to crowdfund investment in a raft of four new games to “stimulate children’s curiosity.” In a single campaign running until November 25 this year, Ojo is looking to secure new investment in a portfolio of games …

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US: Fart Ninjas land at retailers nationwide courtesy of Funrise

Fart Ninjas, the latest ‘silent but deadly’ action figure line has finally landed at retailers across the US courtesy of the global toymaker, Funrise. The new line packs electronic features that triggers fart sounds and surprises unsuspecting individuals, with Fart Ninja characters arriving in two different sizes, with a variety …

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Spin Master launches Week of Wow to celebrate all things Hatchimals

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

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Schleich sets up major displays in FAO Schwarz

Schleich has further expanded its brand presence in two prestigious department store locations, with new life size lion and tiger displays taking centre stage at FAO Schwarz and Arnotts in Dublin. FAO Schwarz’s long-awaited entry to the European market began on Tuesday, October 22 with the opening of a new …

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Playmobil’s Mars Space Station named Overall Rainbow Toy Awards Champion

The results of the eleventh annual Rainbow Toy Awards have been revealed, first announced at a ceremony live online at www.rainbowawards.co.uk today at 10.00 am. The entries were received at the Rainbow Toy Awards HQ and each one was scrutinised by the team of tiny toy testers. Each tester is …

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Argos Catalogue plays starring role in retailer’s 2019 Christmas campaign

The Argos Catalogue is to take centre stage of the retailer’s 2019 Christmas advertising campaign, launching to TV viewers across the UK this evening. Argos has been shy in shouting about the launch event, with expectations for it to be “the first blockbuster Christmas commercial from a major British retailer …

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UK shopping centre Bluewater lays on promotional feast for The Very Hungry Caterpillar

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

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TOMY launches multi-media marketing campaign for ‘evolving toy’ Rizmo

In the run up to Christmas 2019, TOMY will continue to support its predicted seasonal big hitter, Rizmo, with a multi-media takeover across TV, radio, PR and digital channels. This September, the toy firm launched Rizmo – billed as the “first-ever evolving toy that listens, learns, remembers and actually grows” …

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