Marketing

Thames & Kosmos to host virtual showcase for 2021 portfolio of games and science kits

Thames & Kosmos is preparing to host its own virtual show room from January 15th to March 31st as the firm looks to connect with customers in new ways for 2021. Aligning itself with the ongoing lean into digital showcasing and with both the London Toy Fair cancelled and Spring …

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John Adams bolsters its Rummikub line-up with Rummikub Black, Anniversary, and Vintage editions

John Adams Leisure is adding three additional premium products to the extensive Rummikub range with the introduction of Rummikub Black, the Rummikub Anniversary Edition, and Rummikub Vintage. Rummikub is the beloved board game brand that sits within the John Adams Ideal Games portfolio and continues to perform strongly year-on-year. Supported …

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TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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Wheeled goods specialist Covation launches UK hub for its popular children’s bikes brands

Covation Holdings Limited, the global manufacturer of popular children’s and adults’ wheeled goods is expanding its European reach with the launch of a new UK sales hub for its Huffy, Royce Union, and Buzz E-Bikes brands. Led by EU general manager, Jon Tilley, the company will focus on driving brand …

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LEGO brings A Really Cool World to London’s Covent Garden for Christmas

The LEGO Group has launched a new, immersive experience that allows families to step into the brick built world inspired by its 2020 LEGO Holiday advert with a special LEGO installation taking pride of place in London’s Covent Garden. Inspired by the group’s own re-imagining of the iconic song What …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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PMI signs global roll-out agreement with PikyKwiky for hit card game series Matchify

PMI is continuing its expansion into the games category, having signed a new global agreement for Matchify and its range of card-based family games developed by the UK games publisher PikyKwiky. In a new deal brokered by Big Picture Licensing, PMI has secured the global rights to develop new games …

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Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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Epoch Making Toys launches its Aquabeads CreateChristmas campaign across the UK

Epoch Making Toys Ltd has launched its new, festive Aquabeads CreateChristmas campaign across the UK, a seasonal initiative that aims to celebrate the power of creativity and family traditions during the holidays. To bring the campaign to life, Aquabeads has turned to a group of high-profile Instagram parent creators, tasking …

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TKC Sales sees Stomp Rocket awareness on the rise with TV, national media, and awards coverage

Television airtime, national media Christmas Gift Guide coverage, and a social media family influencer campaign, has helped to take the consumer awareness of TKC Sales’ multi award-winning Stomp Rocket ‘to new heights’ this season, as the firm expects to see momentum continue into spring 2021. Not only did the Original …

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