Marketing

Things heat up for Character Options’ ChillFactor

Following the acquisition of the ChillFactor brand last year, Character Options’ marketing plan has started and is set to take the brand to a whole new level. The all-new ChillFactor Neon Slushy Maker has launched, with awareness being driven through multiple platforms. The new ChillFactor brand website, www.thechillfactor.com, is live …

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The Insights Family report highlights changing family dynamics

The Insights Family surveys more than 469,040 kids aged 3–18 and 228,800 different parents a year across 22 countries in 6 continents. Its latest report, Making It Matter, highlights changing family dynamics and the importance of organisations taking a “family first” approach.  The report, available to download at get.theinsightsfamily.com/familyreport2022/, highlights trends such …

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Smart Toys and Games expands bestselling IQ range

Smart Toys and Games has announced the arrival of three new additions to its world-renowned Smart Games IQ collection: IQ Love, IQ Stixx and IQ Six Pro. IQ Love is a travel-friendly puzzle game that revolves around 10 colourful gemstones, which players aged 7+ must fit into the board. Thanks to the board being double-sided, the game boasts 120 challenges. …

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Topps signs José Mourinho for UEFA EURO 2024 campaign

The Topps Company has announced its partnership with UEFA as an official licensed partner of UEFA EURO 2024. From 2022 onwards, Topps will be the exclusive partner, providing official stickers, trading cards and collectables connected to the UEFA EURO and other UEFA national team competitions.  Already the official partner of …

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Hamleys teams with Lindt Gold Bunny for Easter event

Visitors to Hamley Regent Street from 3 April will be able to egg-sperience the very best in Easter entertainment by joining in the exclusive Hamleys x Lindt Gold Bunny Easter Hunt. Until Sunday 24 April, visitors can meet the giant Lindt Gold Bunny in-store (for Easter only), and join the …

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Rubies celebrates Spider-Man: No Way Home swinging into home entertainment

Rubies’ officially licensed Spider-Man: No Way Home costumes have proved as popular as the runaway success of the film. The costumes have reportedly flown out of their warehouses, being snapped up by Spidey fans across the country following an incredibly successful launch. Rubies are now gearing up for the next …

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Greg Rutherford leaps into action for Character Options campaign

Character Options’ campaign to Stay Active this summer has taken a hop, skip and jump into the celebrity stakes with the signing of Olympic Gold Medallist Greg Rutherford MBE to lead the messaging alongside influencers as each of the products in the Stay Active collection gets unboxed at home and …

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LADbible launches celeb-inspired card game First Impressions

Digital entertainment publisher LADbible has launched its first-ever card game, First Impressions. Based around LADbible’s popular First Impressions YouTube series, the game is designed to bring together families and friends to recreate their best (and worst!) impressions of their favourite global celebrities, film characters and more. From James Bond to Kim …

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MGA debuts Mermaze Mermaidz colour-changing fashion dolls

MGA Entertainment has announced an all-new line of fashion dolls – Mermaze Mermaidz Colour Change Fashion Dolls – due to make waves at UK retailers from next month (May 2022). The line will allow fans to dive into a new and exciting underwater world, featuring unique character backstories via colourful and expansive …

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HEXBUG launches BattleBots toys in the UK

HEXBUG is celebrating its ongoing partnership with BattleBots by introducing an exciting new line of micro fighting machines, inspired by the largest professional robot fighting TV series. Fans of the show can now bring their BattleBots experience home by purchasing their own miniature HEXBUG BattleBot robots along with their interchangeable …

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