Marketing

Watch it! I LEGO unveils Rebuild the World festive campaign

The LEGO Group has launched a new holiday-season campaign that celebrates the magic and creative potential of children’s imagination. This year’s festive campaign aims to show how LEGO play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better. The hero film takes us …

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The LEGO Group teams up with Alesha Dixon to bring kids’ inventions to life

The LEGO Group has joined forces with celebrity Alesha Dixon to celebrate children’s creativity and problem-solving skills and how children can use the power of play to rebuild the world around them. Alesha and the LEGO Group asked children how they would use LEGO bricks to solve a problem facing …

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Star Wars fans can ‘bring home the bounty’ this festive season with weekly product drops

Disney and Lucasfilm today launch ‘Bring Home the Bounty’, a global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday from today through 21 December, helping fans find the perfect bounty for their family, friends and themselves this Christmas. The eight-week programme, launching across UK & …

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Toys R Us and Babies R Us returning to UK in 2022

Toys R Us today announced it has signed a long-term exclusive licence agreement for Toys R US ANZ to run digital and physical retail commerce for Toys R Us and Babies R Us in the United Kingdom. The milestone is an acknowledgment of the successful relaunch of both brands in …

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Visitor registration for Toy Fair 2022 is now open

The British Toy & Hobby Association announced today that registration has opened for visitors and media to attend Toy Fair 2022. Following a hiatus in 2021 due to the COVID-19 pandemic, the 68th Toy Fair will return to Olympia London from Tuesday 25 – Thursday 27 January. Press Day is …

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DC and Warner Bros reveal new toys inspired by DC Super Heroes

Hot on the heels of a record-breaking DC FanDome, DC and Warner Bros Consumer Products have revealed more products inspired by DC Super Heroes. Multiple retailers including the DC Shop and Walmart have unveiled toys, collectables and apparel, with the DC Shop offering more than 60 exclusive DC FanDome 2021 …

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Trends UK partners with Hanky Panky for ‘That’s Magic!’ launch

Hanky Panky – It’s Magic has partnered with Trends UK as the distributor for the “That’s Magic!” brand. Celebrating its 60th anniversary this year, Hanky Panky is the number-one manufacturer of magic sets worldwide, and is behind some of the bestselling magic sets in the UK. Its portfolio includes Paul …

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Amaroni adds 100% sustainable toy brand FabBrix to its roster

British toy distributor Amaroni has added to its expanding portfolio of eco-friendly toys by partnering with wooden construction toy company FabBrix, a brand already established in 15 countries. The environmentally friendly wooden building bricks developed by FabBrix are completely compatible with leading brand plastic bricks and yet are 100% FSC certified. Each FabBrix …

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Moose Toys teams with Ludacris and KidsNation to launch Scruff-a-Luv Cutie Cuts

Three-time Grammy Award-winning artist, actor and KidNation Co-FounderChris “Ludacris” Bridges has partnered with Moose Toys to celebrate the company’s newest addition to its Toy of the Year-winning Scruff-a-Luvs line of rescue pets: Scruff-a-Luvs Cutie Cuts. The partnership features an original song produced by Ludacris and his children’s entertainment site KidNation that highlights Cutie Cuts and …

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Fleur East Hosts Barbie premiere party to celebrate the Barbie: Big City, Big Dreams movie on POP

Barbie will host its first-ever virtual premiere this weekend with the help of popstar, TV host and radio DJ Fleur East. The event will air exclusively on the Barbie UK Facebook at 9.30am, just before the brand-new musical movie Barbie: Big City, Big Dreams debuts on POP at 10am. Barbie …

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