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Spin Master launches new Meccano programme with UK schools

Spin Master Toys has launched a new UK schools STEM partnership for its Meccano brand with a new programme created by and to be managed by the specialist agency SUPER. Over the next 12 months, more than 100,000 Ky Stage Two pupils (seven to 11 year olds) from 700 schools …

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LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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Sponsored content: OnBuy.com is revolutionising the global marketplace industry

Cas Paton is the CEO and founder of OnBuy.com. Here, he outlines how the company is disrupting the global marketplace industry, and why its unique approach benefits sellers. The online marketplace sector has come a long way since its birth in the 1990s. Services like Amazon and eBay were some of …

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Schleich UK unleashes its virtual Red Rabbits campaign across retailers this Easter

Schleich UK’s is unleashing a warren’s worth of virtual Red Rabbits across participating retailers in the UK and Ireland his Easter, as part of its latest retail initiative. The Easter campaign will be activated globally and is a digital upgrade from the successful 2019 Red Rabbit Campaign. This year’s event …

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WIT unveils its 2020 Wonder Women Awards Winners at 16th Annual event during New York Toy Fair

Women in Toys, Licensing and Entertainment (WIT) revealed the winners of its 2020 Wonder Women Awards at a sold-out event over this year’s New York Toy Fair, marking the 16th Annual event for the group. The global organisation focused on advancing women working in toys, licensing and the entertainment, also …

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Moose Toys raises over £110,000 for the RSPCA through Scruff-A-Luvs campaign

Moose Toys has raised over £110,000 for the RSPCA to date thanks to the success of a campaign drawn up between the toymaker’s Scruff A Luvs brand and the animal charity organisation. The ‘Find us Scruffy, Make us Fluffy’ concept of Scruff-a-Luvs products has resonated so well with the RSPCA …

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Zimpli Kids secures US expansion with Jay At Play distribution partnership

Zimpli Kids is expanding its global reach as it makes a play for the US market through a new partnership with the international distributor, Jay At Play. Under the new relationship, Jay At Play will be introducing some new Zimpli Kids products to the US market through an innovative TV …

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New York Toy Fair: Konami readies to showcase latest Yu-Gi-Oh! Trading Card Game line up

Konami Digital Entertainment is taking to New York Toy Fair, kicking off later this week and into next, with a new 2020 Yu-Gi-Oh Trading Card Game line up. This year will see a swathe of staggered releases among the popular trading card game portfolio that will include duelling accessories, movie …

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Spin Master is shaking things up for Etch A Sketch’s 60th year with major new collaborations

Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects. As part of its celebrations, Etch A Sketch has teamed with a number of other big names in …

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