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Kids Insights continues global expansion with launch into Canada and Australia

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational …

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Character Options celebrates its Character Kids Big Weekend success

Character Options is still counting the views gained across multiple social platforms following the Character Kidz Big Weekend event which was held July 24th to 26th. According to the firm, the three-day virtual extravaganza has been labelled a success by all that took part. The nation’s Kidfluencers came together and …

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A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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STEAM focused entertainment brand GoldieBlox prepares for “rapid growth over coming years”

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

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Brand Licensing Europe 2020 to be all-virtual event called Festival of Licensing

Brand Licensing Europe will not be taking place in its physical form this year, but has transitioned to an all-virtual, four-week long global event called Festival of Licensing. Running from October 6th to 29th this year, the large scale virtual gathering promises to be ‘the most inclusive global licensing event …

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