Home / Marketing (page 3)

Marketing

Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

Read More »

Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

Read More »

Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

Read More »

We’re back, now to the future: Read the new Sept/Oct issue of ToyNews online now

Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, …

Read More »

Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab. The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton …

Read More »

Spin Master Entertainment’s The Mighty Express makes global Netflix debut

Spin Master Entertainment has made company history with the launch of its first straight-to-Netflix series, Mighty Express, a new CG animated pre-school series that is rolling onto Netflix globally from today. The launch of the new show marks the 11th children’s franchise to be developed by the children’s entertainment company. …

Read More »

Craft Buddy is ramping up its UK retail partnership with Norton PR campaign

The arts, crafts, and hobby specialist, Craft Buddy is ramping up awareness for its popular Crystal Art brand ranges through a new targeted B2B campaign for 2020 and 2021. Already firmly placed within toy, gift, and hobby markets across Europe, Craft Buddy is looking to expand the Crystal Art brand …

Read More »

TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this September 25th, highlighting the products that it believes will be topping the wish lists of kids and families taking part in the artistic action this year. The firm believes that National Doodle Day, a day …

Read More »

Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

Read More »

Asmodee and Coiledspring Games launch AsmoFair Part II this October

Asmodee and Coiledspring Games are jumping swiftly onto the success of their pair’s pioneering all virtual trade show, AsmoFair – a digital showcase of board games and products that bridges the gap for supplier and buyer throughout the hiatus on physical events – with the launch of a second offering. …

Read More »