Marketing

Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’

In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and Ireland has tapped the award-winning communications agency, Playtime PR to strengthen its domestic marketing efforts. The move follows the appointment of Emma Damerell as the company’s head of marketing only last month, with whom Playtime …

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IMC Toys’ VIP Pets Mini Fans makes catwalk debut at Mini Mode: Global Kids Fashion Week

IMC Toys watched its new collectable doll range, VIP Pets Mini Fans, makes its debut on the catwalk over the weekend as the fashion-focused toys took part in the Mini Mode: Global Kids Fashion Week’s first virtual runway show. Hot on the heels of the successful UK launch of the …

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LOL Surprise teams with Manchester Football Association for All Star B.B.s Football campaign

With Boris Johnson’s roadmap out of lockdown now laid out and news that grass roots football is to return from March 29th, LOL Surprise has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA’s  …

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Playmobil marks 30th anniversary of Playmobil 1.2.3 with extended range and parent-focused messaging

Playmobil is marking the 30th anniversary of its popular younger years segment, Playmobil 1.2.3 with the launch of an extended portfolio of products housed in new packaging that will highlight the three learning stages that each set promotes. A swathe of new launches will be landing on shelves from March …

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Scented toys, plush and stationery firm Kangaru sets sights on UK with Two In 1 Direct

The Australian-rooted but Pennsylvanian-based scented toys, plush, and stationery specialist, Kangaru has set its sights on the UK market, having appointed Two In 1 Direct to grow its overseas distribution network. Formed in mid-2020, Two In 1 Direct is a new outfit founded by Paul Fogarty and Danny Kishom to …

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Hasbro teams with Uber Eats to launch free Hasbro Toy Store for families this half term

Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown. The new collaborative effort arrives as 70 per cent of UK …

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Chameleon Kidz taps Kids International Marketing to manage global toy sales

The UK arts products company, Chameleon Art Products has tapped Kids International Marketing to manage the global sales of its children’s brand Chameleon Kidz to the global toy sector. The Chameleon Kidz range is best known for its original Blendy Pens, a patented system which enables two coloured felt pens …

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Homegrown | Rex London and the processes of “achieving something great”

The latest in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the internationally reaching gifting, toy, and craft specialist, Rex London to talk about the successes of 2020 and how a healthy retailer …

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Playmobil launches virtual toy fair to showcase its 2021 portfolio

Playmobil has launched a new virtual toy fair platform designed to take retailers and buyers through the firm’s newest products for 2021 and view its portfolio of launches for the year ahead. Virtual attendees will be able to travel around the virtual stand and experience the second chapter of the …

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