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Don’t miss out on the ToyNews Games & Puzzles issue

Don’t forget and don’t miss out on your chance to feature in the Games and Puzzles focused issue of ToyNews this April, by getting in touch with the team today. ToyNews will once again be returning to the tabletops to dive into the ever-compelling and ever-growing board games and puzzles …

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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Eolo Toys looks to ‘break the mould’ of collectables space with Popetz launch

Eolo Toys is looking to break the mould of the current collectables space with the September launch of its Popetz range of plush characters with motion-activated unique sounds. The launch has been designed to bring new innovation to a market that has become “saturated with collectable plush and dolls”, according …

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Generation Media: Adapting to a changing industry facing content overload

Having returned from Kidscreen 2020 with a head full of ideas of the future of the media landscape, Generation Media’s director of content, Greta Bisetto Donelan talks us through the key points to help businesses drive content through to success. Kidscreen 2020 took place last month, showcasing a stellar mix …

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Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest study on …

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The Very Hungry Caterpillar extends its partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

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Epoch taps Norton PR for influencer and digital campaigns for Sylvanian Families and Aquabeads

Epoch has tapped Norton PR to implement a heavyweight influencer and digital campaign for the big 35th anniversary celebrations of its Sylvanian Families brand and its crafts line, Aquabeads. Under the new contract, Norton PR will work alongside Epoch’s longstanding retained PR and social media agency, Highlight. The two will …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Spin Master launches new Meccano programme with UK schools

Spin Master Toys has launched a new UK schools STEM partnership for its Meccano brand with a new programme created by and to be managed by the specialist agency SUPER. Over the next 12 months, more than 100,000 Ky Stage Two pupils (seven to 11 year olds) from 700 schools …

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LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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