Marketing

Shane the Chef supports Too Good To Go’s #EasyRecipeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Toynamics appointed exclusive distributor for Skip Hop brand

The European toy distributor, Toynamics has been appointed as the exclusive distributor for the Skip Hop brand across the UK, Germany, Ireland, and Austria. The deal will come into effective as of September this year. Toynamics will offer a broad assortment of Skip Hop products to the market, ranging in …

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LEGO and National Geographic team up to encourage kids to ‘explore the world’

The LEGO Group has kicked-off a new campaign with National Geographic to encourage children to explore the world and develop creative ideas to solve real-life challenges faced by it. It has been initiated with the introduction of new LEGO City and LEGO Friends sets that aim to create awareness about …

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UK’s littleConcepts names exclusive distributor for Candylab Toys range of stylised toy cars

The UK distributor littleConcepts has detailed an ongoing and exclusive partnership with the Brooklyn-based toy company Candylab Toys to bring the firm’s range of around 60 stylised wooden toy cars to the UK and Ireland. The first stock is due to arrive in August this year, with a planned launch …

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Pre-school series True and the Rainbow Kingdom eyes toys and games amid new licensing plans with bRAND-WARD

The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …

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Bargain Max launches arts and crafts competition for kids at home through lockdown

The UK online toy retailer Bargain Max has launched a nation-wide competition to look for the very best arts and craft talent from babies, toddlers and children. The initiative is part of the retailer’s move to engage with and provide entertainment for kids and families stuck at home during the …

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The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours. The platform has been created to deliver data and insight to clients in …

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