Marketing

Mental health brand Book of Beasties puts children’s wellness at the top of the learning agenda

A London-based Children’s mental health games developer has launched a new platform for parents and teachers offering access to multi-award winning mental wellness and educational resources that prioritise mental wellness across the curriculum. Since publishing a series of free home learning kits to support children’s education throughout the COVID19 lockdown, …

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Mattel is encouraging girls to pursue leadership roles with new Barbie 2020 Campaign Team range

Mattel is pursuing its goal of exposing girls to future-shaping role models, this time with the announcement of its Barbie 2020 Campaign Team range, a new career set that focuses on characters in public leadership roles. The new career set includes four diverse dolls with roles that make a winning …

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Out There First acquires Alex Brands under new company Alex Global Products

Out There First has confirmed its acquisition of Alex Brands under the new company, Alex Global Products. Under the new deal, Alex Global Products will be the new home for the biggest and best of the Alex Brands family of popular toy brands, including Alex Toys, Scientific Explorer, Poof, Ideal, …

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Pressure Games launches Kickstarter for its retro-inspired active-tech toy hybrid Countdown

Pressure Games, a toy development unit that aims to combine active, social and imaginative play to today’s demand for tech toys, has launched its Kickstarter campaign for its already international award-winning concept, Countdown. Countdown is a retro-inspired tech toy that comes with more than 12 reflex, logic, and movement puzzles …

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Kids Insights continues global expansion with launch into Canada and Australia

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational …

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Character Options celebrates its Character Kids Big Weekend success

Character Options is still counting the views gained across multiple social platforms following the Character Kidz Big Weekend event which was held July 24th to 26th. According to the firm, the three-day virtual extravaganza has been labelled a success by all that took part. The nation’s Kidfluencers came together and …

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A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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Mulan, Star Wars, and all four Avatar sequels delayed over COVID-19

Disney has delayed the release of a trio of major films this year, citing the ‘global health crisis’ that has come out of the coronavirus pandemic. The live action re-make of Mulan – originally planned for a March release this year, but hoping to make an August launch – has …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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