Marketing

University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020

University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020. This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once …

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The annual Toy Trust Media Auction secures £105,000 at Toy Fair 2020

The annual Toy Trust Media Auction has secured an impressive £105,000 in money raised for the industry charity, the second largest total the initiative has ever achieved. The annual auction itself is the second largest fundraising activity for the Toy Trust each year, and this year, saw airtime and printed …

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The Railway Children: How Hornby is keeping it fresh at one hundred

It is to be expected of a man who has spent much of his coming up 50- year career within the toy industry surrounded by the hobby, that Simon Kohler, marketing and development director at Hornby Hobbies is more than a little into toy trains. What you might not expect …

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MGA boss confident in hitting “high, double digit growth” in 2020 following UK industry award win

MGA Entertainment boss, Isaac Larian, has expressed his confidence in achieving “high, double digit growth again” in 2020, following the company’s Toy of the Year Award win for the third year running. The home of LOL Surprise triumphed once again at this year’s UK Toy Industry Awards, where it took …

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Toy Fair 2020: Hidden Side, Geomag, and Heroes of Goo Jit Zu secure Editor’s Choice Awards

LEGO’s Hidden Side Haunted Fairground has been crowned the overall winner of the Editor’s Choice Awards at Toy Fair 2020, with the Geomag Green Range– 100 per cent Recycled Plastic placed in second position. Character Options’ Heroes of Goo Jit Zu Marvel Super Heroes has secured third position in the …

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Jazwares launches the YouTube megastar Blippi toy line worldwide

YouTube edu-tainer and pre-schooler favourite, Blippi can now be found in toy aisles across the globe, thanks to the launch of a new toy line from Jazwares. The firm is bringing the world of Blippi to life through Blippi Toys, a fun and educational line aimed at children aged two …

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Toy Fair 2020: Kids Insights releases its UK Toy Market Report 2020

Children’s market intelligence unit, Kids Insights, has released its UK Toy Market Report 2020, launching the new market insight at this year’s London Toy Fair. Kids Insights now survey more than 2,000 children a week across 7 countries, presenting kid’s favourite toys for different age groups, including pre-schoolers, kids and …

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Toy Fair 2020: LEGO will “continue to evolve the construction toys category” with new launches this year

Following what it has billed as a successful 2019, The LEGO Group is launching a new series of play innovations for the year ahead, as it looks to ‘continue to evolve the construction toys category.’ In the run up to Christmas 2019, LEGO saw on average on product sell every …

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Toy Fair 2020: Asmodee named UK’s number one games company by NPD Group

Asmodee has been named the UK’s number one games manufacturer by the industry analysts The NPD Group following a ‘stellar 2019 performance’ that saw the tabletop gaming goliath achieve 21 per cent growth year-on-year despite the overall toy market decline. Upon the release by NPD of its December data, Asmodee …

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Toy Fair 2020: “This is a huge year for Hunter Price and Orb Toys, and it all stars with London Toy Fair”

Hunter Price International is kicking off 2020 with its debut appearance at the London Toy Fair. Having recently celebrated its 10th anniversary, the consumer products business has earmarked the next 12 months as a ‘huge step change,’ as it looks to continue to grow its successful toys, stationery, homewares, bags …

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