Marketing

A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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Mulan, Star Wars, and all four Avatar sequels delayed over COVID-19

Disney has delayed the release of a trio of major films this year, citing the ‘global health crisis’ that has come out of the coronavirus pandemic. The live action re-make of Mulan – originally planned for a March release this year, but hoping to make an August launch – has …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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STEAM focused entertainment brand GoldieBlox prepares for “rapid growth over coming years”

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

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Brand Licensing Europe 2020 to be all-virtual event called Festival of Licensing

Brand Licensing Europe will not be taking place in its physical form this year, but has transitioned to an all-virtual, four-week long global event called Festival of Licensing. Running from October 6th to 29th this year, the large scale virtual gathering promises to be ‘the most inclusive global licensing event …

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Edx Education’s Heather Welch: “Educational toys are going to hit a stride like never before”

Until only recently, Edx Education had sold its products through Amazon, an evolution itself of the business it built some 25 years ago sourcing and distributing learning products to schools across the UK. Having found success in the space, and in response to the ongoing demand for such products, the …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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