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LEGO is open to the idea of a toy rental scheme in search for sustainable options

LEGO is open to the potential of an officially backed LEGO rental service, the Danish toymaker has told attendees of last week’s Financial Times conference in a talk on the future of manufacturing. It’s one of many ideas that the company is currently exploring amid the demand today for companies …

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Petit Collage “becoming favourite among British parents” in bumper year for award wins

It’s been quite the year for the eco-friendly children’s toy and gift brand, Petit Collage, who has racked up no fewer than nine wins across several prestigious trade and consumer product awards in 2019, setting the team up for a strong Christmas performance. Falling in under the Wild and Wolf …

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Moose Toys’ Team Gem vaults onto the scene with British Gymnastics launch partnership

Moose Toys backflipped its way into the limelight at the British Gymnastics Trampoline, Tumbling and DMT British Championships when it exclusively unveiled its new gymnastic range of dolls, Team Gem at Arena Birmingham last month. Team Gem burst onto the scene as it celebrated the partnership with British Gymnastics – …

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US: Alex Brands lands major schools campaign with Rube Goldberg Machine Contest

The iconic Slinky is making its way to thousands of classrooms across the US this autumn as an official sponsor of the 2019-2020 Rube Goldberg Machine Contest. The partnership, formed between the Slinky brand owner Alex Brands and Rube Goldberg, will celebrate not only the engineers behind both concepts – …

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Tactic Games celebrates successful launch of Don’t Upset the Llama at BlogOn

Tactic Games made its debut at the BlogOn Toys PR event this weekend, where it took the chance to officially launch its new family party game “Don’t Upset The Llama” and introduce up to 200 bloggers to its range of games for this Christmas. Don’t Upset the Llama, the water …

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Zimpli Kids hails Glibbi Mermaid showcase at Nickelodeon’s Day of Play a “resounding success”

Zimpli Kids has hailed an exclusive partnership initiative with Nickelodeon’s Day of Play in Poland as a “resounding success” for its new Glibbi Mermaid brand. It was Simba Toys Polska, the Polish distributor of the Zimpli Kids toy line, that showcased the brand’s range within an exclusive zone at the …

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Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen

A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …

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Spin Master brings Bakugan battles to UK kids with pop up Brawling stations

Bakugan is very much back again, and has been hitting the high street with an invitation for kids to become immersed in its battle universe, thanks to the curation of a run of Bakugan Brawling stations in toy stores and shopping centres up and down the UK. Spin Master has …

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Vivid’s Nestlings hit shelves with VIP Influencer launch at Smyths

Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store. The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her …

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