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HTI Group confident in pocket money and playground craze space with Fruitopia

HTI Group is confident that Fruitopia – a new collectable brand forming part of the firm’s new pocket money business model – will help the company keep in line with the fast-moving playground craze space this year. Bringing “a fruity twist” to the playground, the new scented range includes a …

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Character Options takes its brands to UK’s YouTubers with Character Kidz launch

Character Options is taking its brands directly to the UK’s wealth of up and coming YouTubers with the launch of its first Character Kidz Show, an event delivering a carnival of filming opportunities for those plugged in to the social media space. Character Kidz will take place in central London …

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Geomag, Epoch and Kids@Play among brands joining Good Toy Zone’s summer tour of UK

Geomag, Epoch, Kids@Play, TOMY and Learning Resources will each be joining Fundamentally Children’s Good Toy Zone this summer, as it hits the road for a UK tour of family consumer events. To kick off the summer of activity, the Good Toy Zone will be heading to three unique events – …

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LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …

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Asmodee UK and Coiledspring Games celebrate big wins at UK Games Expo Awards

Both Asmodee UK and Coiledspring Games are celebrating a successful run at this year’s UK Games Expo that took place across the end of May, having secured major wins in the annual UK Games Expo Awards. The UK gaming scene had much to celebrate as the powerhouse in tabletop gaming …

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Spin Master is partnering with UK SuperCamps for summer-long Kinetic Sand initiative

The hit sand brand, Kinetic Sand, is partnering with SuperCamps this summer to launch an initiative bringing hours of hands-on creative and imaginative play to children across the UK. Kinetic Sand activities will run in all of SuperCamps’ more than 60 venues throughout the summer holiday season, reaching thousands of …

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Tactic Games to ramp up UK presence in gifts and games with Elmer Marketing

Tactic Games has appointed Vicki Marler-Hausen’s Elmer Marketing to manage its trade and consumer activity, as the company looks to raise awareness of its growing games and gift portfolio this year. With a host of new games being released throughout 2019, including Speedy Beedy, Mud Party, Doodle Doo and the …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year. Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and …

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