Marketing

Hasbro launches its Cans of Kindness Play-Doh campaign to celebrate teachers around the globe

Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day. The Play-Doh brand is calling on consumers around the world (well, …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Toy Shop UK reveals the winners of its Independent Toy Awards 2020

Toy Shop UK has unveiled the winners of its 13th annual Independent Toy Awards, highlighting the products that the UK’s indie toy retail scene think will be the top picks for parents this Christmas. A full list of winning products can be seen at http://www.toyshopuk.co.uk/ita/  Medal logos have been awarded …

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Gibsons launches new puzzle advent calendar and ‘its bigger and better than ever’

Fueled by the success of its first jigsaw puzzle Christmas Calendar, a launch that won a Gift of the Year in 2019, Gibsons has unveiled a new jigsaw puzzle advent calendar, billed as bigger and better than ever before. Unlike the previous Gibsons advent calendars that first launched in 2018, …

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Play at Home Fest returns for second weekend as Drumond Park, Geomag, and Kids’ Kreations take the stage

Drumond Park, Geomag, and Kid Kreations’ fashion doll brand, DesignaFriend and the Argos top 12 toys for Christmas pick, Sisi Doll, will be among the headline acts at the returning Play at Home Fest this weekend. The second installment of the popular virtual family festival follows on from the vast …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Aardman teams with funwish.com to launch Shaun the Sheep personalised episodes for fans

Aardman is taking the personalisation trend to the next level through a new partnership with the wish fulfillment platform, funwish.com that will allow fans to order customised wishes from Shaun the Sheep in the form of personalised videos. The five minute episodes, which are set on the farm, will be …

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Funko sets new Guinness World Record for the world’s largest mosaic creation – made from its Pop! Vinyl figures

The pop culture and collectables specialist, Funko has set a Guinness World Record for the world’s largest mosaic creation, achieving the feat at Dubai’s world-famous Mall of the Emirates last week. Using a staggering 8,600 Pop! Vinyl figures to create the largest packaged product mosaic in honour of Modesh, Dubai’s …

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Zimpli Kids to launch its first full sustainable in-store display in latest green retailing effort

Zimpli Kids is readying to launch its first fully eco-friendly in-store display as the company continues to take strides towards its own sustainability pledge for the future. The new FSDU features the recently launched Gelli and Slime Eco range, plus the Rainnbow and Rocket Baff Bombz. The new display unit …

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Mothercare signs off franchise partnership with UK high street retailer Boots

The baby products specialist brand Mothercare has signed off a franchise deal with the high street retailer Boots that will see the pharmacy chain sell Mothercare products within its branches and online. Mothercare wnet into administration last year and was forced to close all of its UK shops in January …

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