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GoldieBlox ‘returns to its roots in STEM kits’ for new toy range roll-out

GoldieBlox has released a range of four new toy kits each with the aim of making STEM concepts and learning fun and accessible for children, particularly girls, as sector that has previously been under-served in the market. Each of the new GoldieBlox products is focused on a particular building experience …

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Flair Just Play signs high impact sponsorship deal with Nickelodeon’s Slimefest

Flair Just Play has signed a high impact sponsorship deal with Nickelodeon for this year’s Best of Slimefest show that will place the firm’s Hairdorables front and centre of the show’s coverage next month. The move comes as the latest in Flair’s 2020 marketing drive for the brand. This year’s …

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Vivid celebrates Escape Room: The Game 2 launch with TikTok creators campaign

Vivid is celebrating the launch of Escape Room: The Game 2 and its new expansion packs through a collaboration with a suite of TikTok creators in a media campaign that makes light of the different personality encountered when trying to solve and Escape Room puzzle. The campaign was developed in …

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The Toy Association outlines plans to move New York Toy Fair to May 2021

The Toy Association has laid out its plans to host the annual New York International Toy Fair in May 2021. In a President’s letter issued by the association and penned by Steve Pasierb, it has underlined its mission to ‘bring the industry back together as soon as it is safe …

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LEGO and The National Trust crown their LEGO Young Explorer competition winner

The LEGO Group has crowned its winner of the LEGO Young Explorer competition, a nation-wide initiative launched in partnership with the National Trust in order to encourage kids across the UK to get creative in the outdoors over the summer holidays. The Danish toy maker has named Lincolnshire local, eight …

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Thames & Kosmos predicts surge in sales for its Three Detective series as stock lands in the UK

Thames & Kosmos UK is expecting to see a surge in sales of its popular Three Detective series of forensic science play-sets in the run-up to Christmas, having seen the range hit new levels of popularity during the UK’s lockdown period earlier this year. With its best-selling Master Detective Toolkit …

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Jazwares pioneers Alexa compatible plush range called Fuzzible Friends

Jazwares is pioneering a new kind of plush pet that comes compatible with Alexa Gadgets Technology to bring a new level of interactive play to children. Called Fuzzible Friends, the range uses a Fuzzible Skill for Alexa through which it speaks its own language for the Amazon Echo device to …

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Cardiff University scientists team with Barbie to prove the developmental benefits of doll play

The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …

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Smiffys to launch The Gruffalo, The Highway Rat and Stick Man dress up in Magic Light deal

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

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