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Hasbro to launch ‘stay at home’ product range as CEO Goldner reports ‘surge in demand for toys and games’

Hasbro has seen a surge in demand for toys and games amid the coronavirus pandemic, the company’s CEO Brian Goldner has told CNBC. The company boss has cited a ‘great demand’ in its products, underlining that “in fact, our supply chains are back up and running in China.” Shares of …

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Kellytoys bolsters Squishmallows brand with reversible plush Flip-A-Mallows

Kellytoys has bolstered its range of best-selling Squishmallows plush with the launch of a new line of reversible additions, called Flip-A-Mallows. Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so popular among fans. The six combinations are …

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White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

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Sponsored post – Aardvark Swift: The influencer marketing landscape is changing

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer …

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Global skate brand Micro Skate speeds into the UK with a bolstered kids range

The global inline skate brand, Micro Skate has officially launched into the UK, following a significant investment into its operations that will see a new bolstered kids’ range land with retailer, buyers, and stockists this year. The company has picked up a substantial following among urban skaters worldwide with its …

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LEGO unveils sleek new packaging for adult-targeted builds, including its new Star Wars Buildable Model Helmets

Would you get a look at those… above… in the picture. Now this; this is what the new adult-targeted LEGO packaging looks like. So just take my wallet now. This little line-up is actually the newly announced LEGO Star Wars Buildable Model Helmets that arrives with the confirmation of a …

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Board game sales surge 62 per cent on Bargain Max as customers shop for isolation entertainment

The online discount toy store, Bargain Max is reporting a 62 per cent surge in sales of board games, with data suggesting that it has become a go-to hobby for those in self isolation or working from home across the UK. The retail platform has told ToyNews that it has …

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New products, new logo, and a new collectable Klikbot make up Brainstorm’s 25th anniversary offering

New children’s microscopes, glow-in-the-dark dinosaur skeletons, a new logo and of course, Klikbot, a new collectable action figure, is part of the raft of new releases to come from Brainstorm Ltd as the firm celebrates its 25th anniversary this year. The educational toy developer is marking the milestone throughout the …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …

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Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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