Home / Marketing (page 2)

Marketing

How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …

Read More »

Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

Read More »

Don’t miss out on the ToyNews Games & Puzzles issue

Don’t forget and don’t miss out on your chance to feature in the Games and Puzzles focused issue of ToyNews this April, by getting in touch with the team today. ToyNews will once again be returning to the tabletops to dive into the ever-compelling and ever-growing board games and puzzles …

Read More »

Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

Read More »

Eolo Toys looks to ‘break the mould’ of collectables space with Popetz launch

Eolo Toys is looking to break the mould of the current collectables space with the September launch of its Popetz range of plush characters with motion-activated unique sounds. The launch has been designed to bring new innovation to a market that has become “saturated with collectable plush and dolls”, according …

Read More »

Generation Media: Adapting to a changing industry facing content overload

Having returned from Kidscreen 2020 with a head full of ideas of the future of the media landscape, Generation Media’s director of content, Greta Bisetto Donelan talks us through the key points to help businesses drive content through to success. Kidscreen 2020 took place last month, showcasing a stellar mix …

Read More »

Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest study on …

Read More »

The Very Hungry Caterpillar extends its partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

Read More »

Epoch taps Norton PR for influencer and digital campaigns for Sylvanian Families and Aquabeads

Epoch has tapped Norton PR to implement a heavyweight influencer and digital campaign for the big 35th anniversary celebrations of its Sylvanian Families brand and its crafts line, Aquabeads. Under the new contract, Norton PR will work alongside Epoch’s longstanding retained PR and social media agency, Highlight. The two will …

Read More »

Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

Read More »