Marketing

Moose Toys expands global presence with new distribution into Canada

The Australian toy firm, Moose Toys is expanding into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey. Commencing this autumn, the company will distribute these select brands directly to Canadian retail itself. At the same …

Read More »

Thames & Kosmos | “Tech and gadget toys continue to rise in popularity”

With demand for STEM and science kits still unabating, driven by parents keen to deliver their children an educational alternative to screen time and a lift in interest in all things to do with space exploration among young audiences, Thames & Kosmos is primed for continued growth here in the …

Read More »

Kind + Jugend outlines mission to ‘restart the baby and nursery industry’ with September trade fair

A Special Edition of the baby and nursery trade show, Kind + Jugend is on a mission to ‘restart the industry’ with a physical fair to welcome around 250 German and European exhibitors, that will be further enhanced by digital elements while navigating coronavirus safety measures. Koelnmesse, the organisation behind …

Read More »

Magic Box Toys readies to launch SuperThings Kazoom Kids

Magic Box Toys – the team behind collectable brands Gogo’s Crazy Bones and Zomlings, is extending its SuperThings brand with the launch of SuperThings Kazoom Kids next month. A new series of heroes and villains with all the ability of the SuperThings, the range will feature 80 new collectable characters, …

Read More »

Character Options unveils ‘one of most exciting launches of summer’ with Glo-Up Girls

Character Options is preparing for ‘one of its most exciting launches of the summer’ with the release of Glo-Up Girls this August, a range that will be supported with a live-action YouTube series, a ‘first-of-its-kind’ social media content house, and official influencer partnerships. Inspired by the current #GlowUp trend – …

Read More »

Zapf Creation celebrates 30 years of Baby Born with National Best Friend Day

Zapf Creation’s Baby Born nurturing doll brand kickstarted its 30th anniversary this year with the launch of a new multi-channel campaign centered around National Best Friend Day earlier this month, harnessing PR, social, and digital to drive traffic to its website. To mark the occasion, Baby Born created its own …

Read More »

IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …

Read More »

Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

Read More »

Britains Farm Toys celebrates 100 years with Rural Life Living Museum toy trail

Britains Farm Toys is celebrating its 100th anniversary this year with a slate of planned activities, kicking off this summer with a new partnership with the Rural Life Living Museum in Surrey. The iconic farming toy brand – a staple of the TOMY portfolio – has teamed up with the …

Read More »

Smart Games scales up best-seller portfolio with new XXL versions of hit games

Smart Games is scaling things up somewhat this season, as the puzzle games specialist details the arrival of new XXL versions of three of its bestselling titles: Jump In’, Squirrels Go Nut’s, and IQ Puzzler Pro. Each XXL version of these popular titles come with extra large pieces and more …

Read More »