Marketing

Gibsons’ Virtual Trade Showcase is open for bookings now

The British games and puzzles specialist, Gibsons, is taking booking for its own Virtual Trade Showcase, the firm’s own event for prospective retailers hosted in the wake of the cancellation of this year’s Toy Fair season. The virtual show will take the form of an online conference and will give …

Read More »

IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

Read More »

The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

Read More »

LEGO celebrates 10 years of Ninjago with new portfolio of Legacy sets

The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones. Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a …

Read More »

Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

Read More »

Vivid Goliath brings classic games Pig Goes Pop and Gooey Louie home for 2021 portfolio

Classic Goliath games Pig Goes Pop, Gooey Louie, Doggie Doo, and Triominos will be joining the Vivid games portfolio this autumn/winter as the toy maker outlines its plans to ‘diversify more than ever’ with a wide range of titles to suit all ages and price points. Already, Vivid Goliath has …

Read More »

Asmodee launches new Brain Games and Two-Player Games ranges to fend off lockdown boredom

Asmodee has detailed the launch of two new key ranges for the year as the UK board gaming giant looks to reinforce its belief that ‘there’s a perfect game for every occasion’, particularly over the UK’s extended lockdown period. As part of an update to its existing collections, Asmodee has …

Read More »

Funko to kick off the New Year with all-virtual Funko Fair event

The pop culture specialist, Funko, is kicking off the New Year with the launch of its first Funko Fair, a two-week long virtual event that aims to introduce fans and partners to new products expected to hit retail later this year. Funko has already confirmed a line-up of licensing partners …

Read More »

Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

Read More »

Year on year growth for Clementoni despite the challenges of 2020

Clementoni is celebrating a year of significant growth over the course of 2020, an achievement it has come by despite the uncertainty surrounding the world’s coronavirus crisis that set the tone of the past 12 months. Putting its success down to the ‘dramatic rise in sales in puzzles’ as well …

Read More »