Marketing

Mattel unleashes Jurassic World Dominion toy range on London to mark National Dinosaur Day

To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of kids are convinced dinosaurs are still alive – while 49 per cent think some can still be found in the UK. The research was commissioned by Mattel to launch the …

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Kids Industries marks 20th birthday with brand update and Global Family Conference launch

In celebration of its coming-of-age 20th birthday and to reflect its continual evolution, family-focused marketing agency Kids Industries (KI) has today announced a brand update, to simply KI.  The name update for the established leader for insight, strategy and creative in the family market, whose clients include the likes of …

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One for Fun to introduce Dream Beams glow-in-the-dark plush at Toymaster Show

One for Fun will be at the Toymaster Show in Harrogate with a brand-new UK distribution deal for glow in the dark plush range, Dream Beams. The brand, from Happy Line Toys, comprises cute plush glow in the dark characters, each given added collectability with imaginative back stories from a …

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TOYMASTER PREVEW: IMC Toys

IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during the Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets. Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK …

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Flair GP unveils new-look MonsterVerse collection

It’s set to be another monster year for Flair GP and Playmates Toys’ MonsterVerse licensed collection, with a host of new characters and lines to launch over the coming months, and an imminent rebrand and packaging refresh to roll out across the range. Popular with both kids and adult collectors …

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Ravensburger announces new board game, Lunar Outpost

Ravensburger has announced Lunar Outpost, a new cooperative board game inspired by the PBS science series NOVA and developed with NASA astronaut Dan Tani. Currently available for pre-order on Amazon, the game will officially go on sale in June 2022. In Lunar Outpost, players work together to mine lunar elements and build a …

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TOYMASTER: Magical puzzles and much more from Coiled Spring Games

The Coiledspring Games team are delighted to be back at live events and excited to talk their customers through the company’s exclusive portfolio of puzzles, jigsaws and games face to face. Schmidt Spiele is in the spotlight with its premium, six-star quality jigsaw puzzles. Schmidt is extending its range with brand-new …

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TOYMASTER: Character Options’ offerings set to make a splash at May show

With a wide range of brands across all toy sectors, retailers at this year’s Toymaster show won’t want to miss the hot properties in Character Options’ portfolio.  An exciting new offering comes in the form of Giga Bots – intergalactic defenders who fought against the evil Blaze to prevent the …

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Give the gift of play: Rubies and Disney team for Star Wars campaign

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …

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Q&A I Maurice Wheeler of We Are Family on why fandoms are fundamental

We all know at least one Thronie, Whovian or Zephead, but it’s not just adults who become super-fans – kids can be brand devotees, too. Maurice Wheeler, CEO of full-service international insights, creative and marketing agency We Are Family, explains why it’s vital to consider fandoms at every step of …

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