Marketing

Simba Smoby Toys UK sees major sales spike as social media drives awareness

Simba Smoby Toys UK has reported a significant increase in retail sales, with 2020 figures up 24 per cent on last year with momentum continuing into 2021, that the firm has attributed to the ‘huge investment’ it made into the Smoby brand last year. According to the team, Smoby sales …

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The growing trend | Little Tikes’ expectations of a sell-out season for its Outdoor offering, Growing Garden

Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector. The pre-school specialist’s new …

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Golden Globe: How staying ahead of the curve put Golden Bear on the international stage

The park is pretty empty when Barry Hughes, managing director of Golden Bear, logs on to catch up with Australian colleague at 7am. An early start to marry-up the time zones means that they have the place to themselves, before the next slew of visitors start populating their allocated slots. …

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Trends UK launches creative campaign for kids to say ‘thank you’ with Little Brian Paint Sticks

Trends UK has kicked off a new campaign to help kids get creative with their ‘thank you’ messages to mothers, teachers, and home-schooling parents through the use of the Little Brian Paint Sticks range. The spring campaign began with TV and social media support in February and continues this month …

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Character Options launches raft of outdoor activity toys under Great Active Fun campaign

Character Options has detailed the launch of a range of new activity toys for this spring as the toy firm looks to bring Great Active Fun to the forefront this Easter. Great Active Fun… Indoors and Out is the messaging behind a new marketing initiative that will see Character Options …

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Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch of its new Growing Garden brand, a range aimed as aspiring gardeners to get closer to nature. The true-to-life range will feature a watering can and gloves for tending to newly planted seeds, garden hand …

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LEGO partners HRVY and Sophie Ellis-Bextor for Vidiyo campaign as music helps kids in lockdown funk

The LEGO Group has partnered with the musician HRVY, radio DJ Roman Kemp, and pop music’s Sophie Ellis-Bextor to support the creative endeavours of children with its new #VidiyoVibes campaign. The campaign arrives off the back of the LEGO recent ground-breaking launch across the toy and music industries, LEGO Vidiyo, …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Edx Education partners with UK kids’ cooking author Annabel Karmel for national children’s campaign

The educational toy brand, Edx Education has launched a campaign partnership with the UK’s popular children’s cooking author, Annabel Karmel with a focus on delivering family bonding activities to help kids recover from a year of disruption caused by the pandemic. The campaign will kick off with a series of …

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Thames & Kosmos bolsters ‘strongest EXIT portfolio to date’ with new The Sacred Temple

Gaming expert, Thames & Kosmos has hailed its 2021 offering of EXIT games it’s strongest to date, with the arrival of EXIT: The Sacred Temple to its ever-expanding portfolio of titles. News of the game’s arrival follows the ‘flood of pre-orders’ that the UK division of the international games and …

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