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Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection

Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care. The move – while one that has certainly divided opinion – is aligned with the growing discussion …

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Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand

The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …

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Spin Master extends brand campaign creation partnership with rEvolution

Spin Master has extended its longstanding relationship with the sports marketing agency, rEvolution to continue its work with the youth-focused division, rEv Youth on a number of campaigns for the year ahead. The announcement comes as an expansion of a ten year partnership the Canada-based toymaker has had in place …

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Rubik’s Cube and Marvin’s Magic form magical partnership for 40th anniversary of the world famous puzzle

Rubik is celebrating the 40th anniversary of the world’s most popular puzzle – the Rubik’s Cube – with a magical new partnership, teaming up with none other than Marvin’s Magic to present an innovative new line. Called Rubik’s Box of Magic Tricks, the new collection is presented in a giant …

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Ginger Fox finds success in Taskmaster and US expansion as it gears for big 2020

The licensed gifts, games, and toys specialist, Ginger Fox has highlighted the success of its new Taskmaster Board Game, as well as the expansion of its US business as major contributors to a strong 2019 for the firm, despite the challenges faced by much of the UK market. Speaking with …

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Skyrocket UK “blown away by consumer reaction” to Blume Dolls’ newest launches

Skyrocket UK made its presence felt at this year’s London Toy Fair, where the firm unveiled the newest additions to its popular Blume Dolls range, including a new collectable series, rare gift sets, and more “revolutionary reveal technology.” Blume Dolls shot to success over the course of last year when …

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University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020

University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020. This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once …

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The annual Toy Trust Media Auction secures £105,000 at Toy Fair 2020

The annual Toy Trust Media Auction has secured an impressive £105,000 in money raised for the industry charity, the second largest total the initiative has ever achieved. The annual auction itself is the second largest fundraising activity for the Toy Trust each year, and this year, saw airtime and printed …

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The Railway Children: How Hornby is keeping it fresh at one hundred

It is to be expected of a man who has spent much of his coming up 50- year career within the toy industry surrounded by the hobby, that Simon Kohler, marketing and development director at Hornby Hobbies is more than a little into toy trains. What you might not expect …

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MGA boss confident in hitting “high, double digit growth” in 2020 following UK industry award win

MGA Entertainment boss, Isaac Larian, has expressed his confidence in achieving “high, double digit growth again” in 2020, following the company’s Toy of the Year Award win for the third year running. The home of LOL Surprise triumphed once again at this year’s UK Toy Industry Awards, where it took …

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