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Marketing

Moose Toys introduces new Little Live branding as it readies new swathe of launches

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the …

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Fisher-Price’s Jumperoo picks up Best Baby Bouncer at Tommy’s Awards

Awards season is upon us, and Fisher-Price has found itself celebrating this summer, having picked up the Best Baby Bouncer for its Jumperoo line, at the UK’s biggest baby and pregnancy awards ceremony, the Tommy’s Awards. With bright colours, lights and sounds to stimulate baby’s visual, auditory, and tactile senses, …

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Coolabi celebrates 50th anniversary of Moon landing with Clangers spectacular

The independent media group and rights owner, Coolabi Group is celebrating 50 years since the first transmission of Clangers with the launch of a new third series of the BAFTA-winning show. The company will also be launching a run of special anniversary events. The new series launches on CBeebies on …

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Board game specialist David Westnedge bolsters marketing team

The classic and traditional card and board games supplier David Westnedge has bolstered its marketing operations with the appointment of a new marketing officer, Lydia Batty. In her new role, Batty will assume responsibility for marketing products, brand management and book buying. Prior to joining David Westnedge, she kickstarted her …

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Asmodee UK scores marketing win for Dobble on ITV”s This Morning

Asmodee UK scored quite the marketing win for a selection of its tabletop and quick play party games last week, when it secured a prime slot on ITV’s This Morning with Holly Willoughby and Phillip Schofield. Its best-selling title, Dobble was highlighted as ‘the best game ever,’ in an emphatic …

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Eco-friendly toy kit Junko wins two European Product Design Awards

It’s been a year of steady brand building for the new eco-friendly construction toy Junko so far, and one that has just landed the indie toy firm two European Product Design Awards in the Construction Toy and Educational Toy categories. Junko’s Zoomer Kit has been handed the two prestigious awards, …

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KD Toys ‘takes collectable plush to next level’ with Shimmer Stars launch

KD Toys has launched its new collectable rang of fashionista plush characters in the form of Shimmer Stars, a line-up it believes will ‘take plush pet collectables to the next level.” There are four pets to collect in the glitter litter, including a Unicorn, Cat, Dog, and a Panda. Each …

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The Horse Club Adventures app is Schleich’s latest big brand investment for 2019

The stable door has been opened and now there’s just no slowing Schleich down, it would seem, as the company’s US outfit continues to propel its Horse Club into the modern era with the launch of the brand’s first app, Horse Club Adventure. It’s part of the latest wave of …

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Schleich gallops into The Royal Dublin Horse Show with two-year sponsorship deal

Schleich UK is investing in further support of its Horse Club brand this season, having just secured a two-year sponsorship agreement of Europe’s largest Equestrian event, The Royal Dublin Horse Show. The move follows Schleich’s recent announcement of its first majot TV campaign for the second half of the year, …

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SmartMax’s My First Totem scoops Platinum and Gold wins at Loved by Parents Awards

Excitement reached fever pitch at SmartMax HQ recently, when the team learned it had scooped both Platinum and Gold in the prestigious Loved by Parents Awards for its newest product, My First Totem. The new toy took the winning spots in not one, or two, but three categories at the …

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