Marketing

Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest study on …

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The Very Hungry Caterpillar extends its partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

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Epoch taps Norton PR for influencer and digital campaigns for Sylvanian Families and Aquabeads

Epoch has tapped Norton PR to implement a heavyweight influencer and digital campaign for the big 35th anniversary celebrations of its Sylvanian Families brand and its crafts line, Aquabeads. Under the new contract, Norton PR will work alongside Epoch’s longstanding retained PR and social media agency, Highlight. The two will …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Spin Master launches new Meccano programme with UK schools

Spin Master Toys has launched a new UK schools STEM partnership for its Meccano brand with a new programme created by and to be managed by the specialist agency SUPER. Over the next 12 months, more than 100,000 Ky Stage Two pupils (seven to 11 year olds) from 700 schools …

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LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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Sponsored content: OnBuy.com is revolutionising the global marketplace industry

Cas Paton is the CEO and founder of OnBuy.com. Here, he outlines how the company is disrupting the global marketplace industry, and why its unique approach benefits sellers. The online marketplace sector has come a long way since its birth in the 1990s. Services like Amazon and eBay were some of …

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Schleich UK unleashes its virtual Red Rabbits campaign across retailers this Easter

Schleich UK’s is unleashing a warren’s worth of virtual Red Rabbits across participating retailers in the UK and Ireland his Easter, as part of its latest retail initiative. The Easter campaign will be activated globally and is a digital upgrade from the successful 2019 Red Rabbit Campaign. This year’s event …

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WIT unveils its 2020 Wonder Women Awards Winners at 16th Annual event during New York Toy Fair

Women in Toys, Licensing and Entertainment (WIT) revealed the winners of its 2020 Wonder Women Awards at a sold-out event over this year’s New York Toy Fair, marking the 16th Annual event for the group. The global organisation focused on advancing women working in toys, licensing and the entertainment, also …

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