Marketing

Global skate brand Micro Skate speeds into the UK with a bolstered kids range

The global inline skate brand, Micro Skate has officially launched into the UK, following a significant investment into its operations that will see a new bolstered kids’ range land with retailer, buyers, and stockists this year. The company has picked up a substantial following among urban skaters worldwide with its …

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LEGO unveils sleek new packaging for adult-targeted builds, including its new Star Wars Buildable Model Helmets

Would you get a look at those… above… in the picture. Now this; this is what the new adult-targeted LEGO packaging looks like. So just take my wallet now. This little line-up is actually the newly announced LEGO Star Wars Buildable Model Helmets that arrives with the confirmation of a …

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Board game sales surge 62 per cent on Bargain Max as customers shop for isolation entertainment

The online discount toy store, Bargain Max is reporting a 62 per cent surge in sales of board games, with data suggesting that it has become a go-to hobby for those in self isolation or working from home across the UK. The retail platform has told ToyNews that it has …

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New products, new logo, and a new collectable Klikbot make up Brainstorm’s 25th anniversary offering

New children’s microscopes, glow-in-the-dark dinosaur skeletons, a new logo and of course, Klikbot, a new collectable action figure, is part of the raft of new releases to come from Brainstorm Ltd as the firm celebrates its 25th anniversary this year. The educational toy developer is marking the milestone throughout the …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …

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Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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Don’t miss out on the ToyNews Games & Puzzles issue

Don’t forget and don’t miss out on your chance to feature in the Games and Puzzles focused issue of ToyNews this April, by getting in touch with the team today. ToyNews will once again be returning to the tabletops to dive into the ever-compelling and ever-growing board games and puzzles …

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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Eolo Toys looks to ‘break the mould’ of collectables space with Popetz launch

Eolo Toys is looking to break the mould of the current collectables space with the September launch of its Popetz range of plush characters with motion-activated unique sounds. The launch has been designed to bring new innovation to a market that has become “saturated with collectable plush and dolls”, according …

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Generation Media: Adapting to a changing industry facing content overload

Having returned from Kidscreen 2020 with a head full of ideas of the future of the media landscape, Generation Media’s director of content, Greta Bisetto Donelan talks us through the key points to help businesses drive content through to success. Kidscreen 2020 took place last month, showcasing a stellar mix …

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