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Zuru to launch Tangle Pets to UK market this October

The global toy manufacturer, Zuru, has detailed a new extension to its popular Tangle range, with the introduction of Zuru Tangle Pets. The sensory fidget toy and accessory line will welcome the new addition as it launches to the UK market this October. Over the past two years, more than …

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Big Potato takes gamers back to the ’90s with Blockbuster pop up at Gen Con

It was a real throw back moment for visitors of the Big Potato booth at Gen Con last weekend, as the Shoreditch-based outfit transported gamers to the heady days of the Blockbuster video rental business. The smell of popcorn, the Z-list horror and those equally horrific blue and yellow uniforms …

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Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month

After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …

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MGA Entertainment introduces Pop Pop Hair Surprise collectables

For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet. The image does in fact mark the launch of MGA’s latest collectable …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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Little Tikes launches pre-school collectable line Springlings Surprise!

Little Tikes has launched a new pre-school collectable toy line in the shape of Springlings Surprise! – a collection of springy, plush animals that will hit shelves this autumn. The range has been launched as the pre-school brand continues to celebrate its 50th anniversary in the toy space this year; …

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Jazwares tapped as exclusive distributor for WowWee’s Pixie Belles

Jazwares has been tapped as the exclusive distributor of a ‘hot new’ range of interactive pet toys from WowWee, arriving in the shape of Pixie Belles. Billed as the “next generation of interactive toys,” Pixie Belles follow in the footsteps of WowWee’s best-selling Fingerlings, a brand that has has sold …

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Mental wellness card game Book of Beasties shortlisted in the Healthcare Estates IHEEM Awards

A card game devised to promote the message of mental wellness, Book of Beasties, has been shortlisted for its second award, this time at the Healthcare Estates IHEEM Awards. The Institute of Healthcare and Estate Management (IHEEM) has recognised the West London-based Book of Beasties in its annual awards, shortlisting the psychologist endorsed …

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