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Asmodee launches its #PlayItOutdoors campaign to get fans board gaming outdside this summer

Asmodee is launching its own summer competition under its new #PlayItOutdoors campaign, a movement to encourage games fans to take their favourite titles outside and stand the chance to win a £2,000 every week. With the Covid-19 pandemic leaving many families stuck largely at home this summer, Asmodee is promoting …

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Retro Revival: Microskaters on why kids are turning to rollerblading to fight lockdown boredom

With retro-revival all the rage, and kids and youngsters kicking about with very little else to do this past three months, it’s no real surprise that the UK has seen a resurgence in skating. A trend started online, with platforms such as Instagram and TikTok being used to showcase skills …

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IMC Toys launches its new collectable pet range VIP Pets

IMC Toys has launched VIP Pets, the company’s new range of pet-themed collectables aimed at children aged five years and upwards. The new range taps into the appeal of pet characters and both the current surprise and creative hair styling trends. The fashionable pet-dolls share a passion for hair with …

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Brio sponsors Fearne Cotton’s Happy Place virtual festival

The popular Brio brand is among the swathe of names to sponsor Fearne Cotton’s recently launched Happy Place virtual festival, an initiative that aims to bring to life the Happy PLace Festival in an online experience. Thousands of visitors have already engaged with the event since its launch earlier this …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Shane the Chef supports Too Good To Go’s #EasyRecipeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Toynamics appointed exclusive distributor for Skip Hop brand

The European toy distributor, Toynamics has been appointed as the exclusive distributor for the Skip Hop brand across the UK, Germany, Ireland, and Austria. The deal will come into effective as of September this year. Toynamics will offer a broad assortment of Skip Hop products to the market, ranging in …

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