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Marketing

Ravensburger rolls out major marketing campaign for BRIO

Ravensburger has started rolling out its biggest ever marketing programme for the BRIO brand. Centrepiece to the multi-faceted campaign is the first TV advertising activity celebrating the BRIO World. The heavyweight broadcast campaign began at the start of November and will run throughout the countdown to Christmas. Two spots have …

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Marbel positions for growth with new UK headquarters and new team

The UK toy distributor, Marbel, has officially opened its new offices, following a relocation of its UK headquarters to Leicestershire. The new HQ opened its doors on November 4 this year. With the move comes a new team for Marbel, this includes customer service, marketing and finance staff all “ready …

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Generation Media: Is it time for Netflix to be afraid?

As BBC iPlayer plans to overhaul its platform to compete with other major streaming services, Generation Media’s Lauren Coombs asks – should Netflix worry about the growing competition? At the time of writing this article BBC iPlayer had just announced that it was undergoing a dramatic overhaul to compete with …

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ITV’s This Morning presents its own top 12 toys for Christmas 2019

LEGO Hidden Side, Owleez, and the Toniebox Starter Box have each made it onto what has been quoted as perhaps ‘the most influential top toys for Christmas’ list this year, presented on ITV’s This Morning earlier today. Curated by This Morning’s consumer editor, Alice Beer and demo expert Steve Wilson, …

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Generation Media’s KidsCon makes return for 2019

Generation Media’s KidsCon is making its return for 2019, following the success of its inaugural event last year. The follow up event, KidsCon19 will take place at the Vue Cinema in London’s West End, where visitors will be treated to a morning exploring children’s screens usage, from mobile to cinema, …

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Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year. Freak Lab is a new in-house IP, joining the Bandai …

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Smart toy specialist Ojo hits Kickstarter to fund four new learning games

The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter to crowdfund investment in a raft of four new games to “stimulate children’s curiosity.” In a single campaign running until November 25 this year, Ojo is looking to secure new investment in a portfolio of games …

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US: Fart Ninjas land at retailers nationwide courtesy of Funrise

Fart Ninjas, the latest ‘silent but deadly’ action figure line has finally landed at retailers across the US courtesy of the global toymaker, Funrise. The new line packs electronic features that triggers fart sounds and surprises unsuspecting individuals, with Fart Ninja characters arriving in two different sizes, with a variety …

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Spin Master launches Week of Wow to celebrate all things Hatchimals

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

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