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BlogOn Toy Awards 2020 now open for entries

The BlogOn Toy Awards 2020 are now open for entries, marking the fourth iteration of the annual awards event that this year will be sponsored by 34SP.com, and will see winners announced on October 5th this year. Following its successful launch in 2017, the BlogOn Toys Awards is billed as …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Character Options to host virtual summer festival Character Kidz Big Weekend

Character Options is hosting a virtual summer festival event of stories, videos, and TikTok coverage from some of the biggest influencer channels of the time with its three-day Character Kidz Big Weekend. A revised edition of last year’s successful London event, the three day festival will take place online and …

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Thames & Kosmos UK bolsters board games portfolio with Aqualin and Crazy Fishing

Thames and Kosmos UK has bolstered its already burgeoning board games portfolio with two new additions, and detailed the upcoming arrival of what it believes will be this summer’s best-selling title. Aqualin and Crazy Fishing have both joined the fold this week, bringing both strategy and light-hearted game play to …

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Mojo Nation reveals this year’s Play Creators Awards finalists

Mojo Nation has revealed the finalists for this year’s Play Creators Awards, an event that celebrates figures in the toy and game design community to have excelled over the past 12 months. The shortlist of finalists for this year’s Awards includes in-house design teams, outside invention studios, and freelance design …

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YouTuber Joey Graceffa brings his Escape the Night series to board gaming with Kickstarter campaign

In one of the most millennial/Gen Z news updates you’re likely to read from the toy industry this week, YouTube star Joey Graceffa has partnered with Studio71 Games to bring his Escape the Night universe – one which started life as a murder-mystery YouTube series – to the board gaming …

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Posh Paws launches Thank You Bears in support of NHS Charities Together

Posh Paws is both celebrating and showing its support of the work and commitment of the NHS throughout the coronavirus pandemic by partnering with the NHS Charities Together to launch a new range of colourful teddy bears. Called the Thank You Bears, the new collection will be landing this September …

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Kind + Jugend cancels 2020 show but promises ‘renewed energy for 2021’

Koelnmesse’s popular baby and toddler trade fair, Kind + Jugend has cancelled its 2020 event amid the latest developments over the coronavirus pandemic and the world’s social distancing measures still being taken to combat the its spread. The organisers made the decision to suspend the 2020 offering, but has promised …

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The Toy Association teams with Clamour to launch first Toy Fair Everywhere Influencer Choice List

The Toy Association has teamed up with the producers of largest annual industry summit for professional influencers, Clamour, for the first Toy Fair Everywhere Influencer Choice List. Toy Fair Everywhere is a new series of virtual market weeks that offers toy manufacturers, buyers, media, and key stakeholders in the toy …

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Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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