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Messe Frankfurt hails Toy & Edu, Baby & Stroller and Licensing China success as ‘first positive steps for trade show return’

Messe Frankfurt has heralded the success of its three events, Toy & Edu China, Baby & Stroller China, and the inaugural Licensing China, as the first positive steps for the return of business-to-business events and in-person interactions in the region. The trio of events were the first fairs to be …

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Subbuteo makes its return to UK TV in new ad spot starring John Motson

University Games has secured the sports broadcasting legend John Motson, as the new voice of its Subbuteo TV advert. The TV campaign featuring the renowned voice will launch on August 10th, marking the first time the table football has been seen on UK TV in a matter of decades. The …

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Zuru celebrates ‘fantastic early response’ to Itty Bitty Prettys Tea Party Surprise as brand makes it debut this weekend

Zuru is celebrating a ‘fantastic response’ to its Itty Bitty Prettys Tea Party Surprise range with strong pre-orders and initial sales across the globe as it prepares to debut the new range to audiences with a global virtual Tea Party this weekend. On Saturday, August 8th, fans will be able …

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Argos reveals top 12 toys for Christmas as ‘lockdown rekindles the nation’s love for toys’

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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Panini is bringing its NFL/NFL Players Association sticker collection to the UK and Eire for second year

The collectable sticker books and trading card specialist, Panini, is bringing its NFL/NFL Players Association sticker collection back to the UK and Eire for the second year running. The 2019 was the best-selling NFL sticker book collection in the UK and Eire since the early 1990s. The new collection comprises …

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LEGO and the National Trust launch Young Explorers competition for ‘stay-cationing’ families this summer

The LEGO Group UK and Ireland has teamed up with the National Trust to launch the first Young Explorer competition, in which the pair will encourage kids across the UK to get creative in the outdoors this summer. To coincide with National Play Day on August 5th, and National Trust’s …

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Mental health brand Book of Beasties puts children’s wellness at the top of the learning agenda

A London-based Children’s mental health games developer has launched a new platform for parents and teachers offering access to multi-award winning mental wellness and educational resources that prioritise mental wellness across the curriculum. Since publishing a series of free home learning kits to support children’s education throughout the COVID19 lockdown, …

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