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Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

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Scooter specialist Neon introduces the light-up Neon Ghost at Chicago Toy and Game Fair

The Dublin-based outdoor toy company, Neon, has bolstered its scooter portfolio with the introduction of Neon Ghost, a new light-up scooter featuring controllable and customisable lighting. Launched to Walmart, the new line has reportedly been met with a strong, positive response from parents and kids. “We wanted to give kids …

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Roger Federer, Rafael Nadal and Novak Djokovic fail the John Adams Buzz Off challenge

Roger Federer, Rafael Nadal and Novak Djokovic downed racquets at the ATP World Tour Finals in London to bring their on-court rivalry to the Buzz Off challenge, a nerve-tingling buzzer game from John Adams. Featured on BBC Breakfast, the world’s top three male tennis stars attempted to master the challenge …

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Kellytoy launches 17 new Squishmallows characters to the US market

Kellytoy has detailed the launch of 17 new characters to the Squishmallows line-up in time for the Christmas season, billing the range as the ‘perfect stocking stuffer’ for kids, tweens and collectors alike. The newest Squishmallows Squad members are available from the beginning of this month at retail chains across …

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Halilit to launch pre-Christmas marketing campaign with BlogOn and top parenting bloggers

The pre-school specialist, Halilit has just gone live with its pre-Christmas social media campaign, a collaborative effort put together with BlogOn in a mission to find the #awfactor. Joining forces with top parenting bloggers and with a twitter party running on Saturday, November 16 at 6pm, just before X Factor: …

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Pressure Games looks to tackle mental and physical agility with new tech toy crowdfunding campaign

A toy company looking to push the boundaries of technology in creative and active play, has launched a new crowdfunding campaign as it looks for investment to bring its first product, Countdown – a retro inspired electronic puzzle game – to market. Pressure Games has embarked on a mission to …

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Argos launches competition to win Frozen II toy bundle by reindeer delivery service

Argos is celebrating the release of the highly anticipated Disney Frozen II in cinemas later this month, with the launch of a reindeer delivery service to bring the magic of the movie to life. As part of a new competition, avid Frozen fans could stand to win a Frozen II …

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Little Concepts to make Toy Fair return for 2020

The international toy firm, Little Concepts is to make its return to London Toy Fair next year, where it will be presenting brands PlanToys, Moluk, Makii, Makedo and Scribble Down. 2019 has seen continued growth for the company who now works with national retailers such as Fenwick, National Trust, Liverpool …

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Kids India launches new regional toy trade fair Kids India South

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair called Kids India South. The fair will be taking place at the Manpho Exhibition Centre in Bengaluru from April 16 to 17 2020. It specifically targets visitors …

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Spacetoon brings big name toy brands to Riyadh Toy Festival

Hot Wheels, Barbie, Ricky Zoom and Our Generation were the order of the moment when Spacetoon revealed its portfolio of partner brands at this year’s Riyadh Toy Festival in Saudi Arabia. Spacetoon specialises in developing children’s entertainment for the Saudi Arabian market. It was at the Riyadh Toy Festival this …

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