Marketing

Jada Toys releases collectible “The Batman” Die-cast Batmobile with Figure

In celebration of the upcoming feature starring the Caped Crusader, manufacturer of premium collectibles Jada Toys has released a 1:18 Die-cast Batmobile, a replica that pays homage to the vehicle seen in the highly anticipated The Batman film. Produced in collaboration with Warner Bros. Consumer Products and DC, the new …

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Breaking news: Toy Fair New York cancelled

The Toy Association, producer of Toy Fair New York, has announced the cancellation of Toy Fair New York, originally set to take place, February 19 to 22, 2022 at the Javits Center in New York City. “Key to our efforts these past two weeks has been the balance of some …

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Wow! Stuff to debut ‘biggest blockbusters to date’ at London Toy Fair

Toy innovation company Wow! Stuff has confirmed its attendance at London Toy Fair, Olympia 25–27 January, and is set to unveil its ‘biggest blockbuster(s) to date’ at the show. Dawn Lavalette, Commercial Director, Wow! Stuff, announced: “We are supportive of the London Toy Fair. It’s the perfect platform to reveal to our …

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Toys and Games market to grow by USD 50.73bn, report predicts

The potential growth difference for the toys and games market between 2020 and 2025 is USD 50.73 billion, according to a report by global technology research and advisory company Technavio. The growth will mainly be driven by a rising middle class population with greater personal disposable income.  “Toys And Games Market by …

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5 e-commerce trends for 2022

E-commerce has had to change and grow to meet the demands of the new Covid-19 world, and it’s vital that online sellers look ahead and plan for what is to come. According to e-commerce experts Optiseller, there are five new e-commerce trends that will affect all online sellers in 2022, no …

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Playtime PR expands network of global agencies to form The Play Group

Playtime PR – the award-winning PR agency for playful brands in the UK – has expanded its global alliance of partner agencies, rebranding this collective as The Play Group. Teaming up with other expert agencies around the world, this new evolution of Playtime PR’s global network – which was first …

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Spielwarenmesse 2022: find inspiration in this year’s ‘themed worlds’

For toy retailers from across the globe, Spielwarenmesse is the key event of the year, and from 2 to 6 February, they will once again have a live opportunity to discover new trends. With a wealth of new products and ideas, the theme-based and target group-specific special areas at the …

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The Pokémon Company International opens new online store for UK fans

The Pokémon Company International has announced the launch of the new Pokémon Center UK online store, the company’s e-commerce arm and the premier destination for purchasing official Pokémon merchandise in the UK. Now, for the first time, Pokémon fans in the UK can purchase a range of themed goods including …

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Christmas needn’t be rubbish with a JUNKO Zoomer! Kit

Christmas can be wonderful, but it’s also a time of huge waste and excess. Almost two-thirds of the UK’s best-selling branded groceries come in packaging that is not fully recyclable. Four-in-ten products have no labelling to show if they can be recycled.  We’ll buy enough card packaging to cover Big Ben …

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Orchard Toys gets top marks from preschools

Orchard Toys’ ‘Learning Made Fun’ education initiative for preschool settings has scored some fantastic feedback from educators. The campaign saw preschools nationwide receive Education Resource Packs designed to help teachers encourage children in their settings to engage with the Early Years Foundation Stage (EYFS) education framework. According to post-campaign research, …

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