Marketing

LEGO celebrates 10 years of Ninjago with new portfolio of Legacy sets

The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones. Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a …

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Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

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Vivid Goliath brings classic games Pig Goes Pop and Gooey Louie home for 2021 portfolio

Classic Goliath games Pig Goes Pop, Gooey Louie, Doggie Doo, and Triominos will be joining the Vivid games portfolio this autumn/winter as the toy maker outlines its plans to ‘diversify more than ever’ with a wide range of titles to suit all ages and price points. Already, Vivid Goliath has …

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Asmodee launches new Brain Games and Two-Player Games ranges to fend off lockdown boredom

Asmodee has detailed the launch of two new key ranges for the year as the UK board gaming giant looks to reinforce its belief that ‘there’s a perfect game for every occasion’, particularly over the UK’s extended lockdown period. As part of an update to its existing collections, Asmodee has …

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Funko to kick off the New Year with all-virtual Funko Fair event

The pop culture specialist, Funko, is kicking off the New Year with the launch of its first Funko Fair, a two-week long virtual event that aims to introduce fans and partners to new products expected to hit retail later this year. Funko has already confirmed a line-up of licensing partners …

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Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

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Year on year growth for Clementoni despite the challenges of 2020

Clementoni is celebrating a year of significant growth over the course of 2020, an achievement it has come by despite the uncertainty surrounding the world’s coronavirus crisis that set the tone of the past 12 months. Putting its success down to the ‘dramatic rise in sales in puzzles’ as well …

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Thames & Kosmos to host virtual showcase for 2021 portfolio of games and science kits

Thames & Kosmos is preparing to host its own virtual show room from January 15th to March 31st as the firm looks to connect with customers in new ways for 2021. Aligning itself with the ongoing lean into digital showcasing and with both the London Toy Fair cancelled and Spring …

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John Adams bolsters its Rummikub line-up with Rummikub Black, Anniversary, and Vintage editions

John Adams Leisure is adding three additional premium products to the extensive Rummikub range with the introduction of Rummikub Black, the Rummikub Anniversary Edition, and Rummikub Vintage. Rummikub is the beloved board game brand that sits within the John Adams Ideal Games portfolio and continues to perform strongly year-on-year. Supported …

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TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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