Home / Marketing (page 10)

Marketing

Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend. The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their …

Read More »

Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys. With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching …

Read More »

Ideal Games and Board Game Club hold ‘bank heist’ to launch new family game Bank Attack

It was against the backdrop of Escape Entertainment London’s crown jewel bank-heist escape room that last night (Wednesday, October 16) Ideal Games, alongside Board Game Club, launched its new – and indeed intense – co-op family game, Bank Attack. Suitably challenged to not only experience the Bank Attack gameplay first …

Read More »

Exhibition space at Toy Fair 2020 now sold out

Exhibition space at Toy Fair 2020 has now sold out, organisers the British Toy and Hobby Association has confirmed this morning. This will mark the next sell-out London Toy Fair that celebrates its 67th year in 2020, and will run from Tuesday, January 21st to Thursday, January 23rd at Olympia, …

Read More »

Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

Read More »

Playmobil takes total of four accolades at Dadsnet Awards 2019

Playmobil has added to its roster of 2019 award wins having taken home a total of four trophies from this year’s Dadsnet Awards. First to secure a gold medal was the 9487 Mars Space Station, a playset for those wanting to explore space, accompanied by two astronauts and a fully furnished …

Read More »

Big Potato launches first outdoor advertising campaign with London taxis

The indie board game company, Big Potato, has launched a series of taxi adverts to offer commuters a taste of its new party game range ahead of Christmas. The Shoreditch team has joined forces with Taxi Media to create digital ads that can now be found on taxi tops around …

Read More »

Little Tikes introduces Little Stiglet, the new face of its Wheelz and Flyers range

Little Tikes has appointed a new member of the team in the form of Little Stiglet, the new face of its Wheelz and Flyers category. Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020. Launched on social media, the disruptive campaign will tease viewers …

Read More »

LEGO is open to the idea of a toy rental scheme in search for sustainable options

LEGO is open to the potential of an officially backed LEGO rental service, the Danish toymaker has told attendees of last week’s Financial Times conference in a talk on the future of manufacturing. It’s one of many ideas that the company is currently exploring amid the demand today for companies …

Read More »

Petit Collage “becoming favourite among British parents” in bumper year for award wins

It’s been quite the year for the eco-friendly children’s toy and gift brand, Petit Collage, who has racked up no fewer than nine wins across several prestigious trade and consumer product awards in 2019, setting the team up for a strong Christmas performance. Falling in under the Wild and Wolf …

Read More »