Marketing

TOMY and Drumond Park invests six figures into Sky media campaign featuring Jamie and Harry Redknapp

TOMY and Drumond Park has made a six figure investment into Sky Media that will see a series of TV adverts roll out across Sky channels, video on demand, and digital campaigns via Sky Advance. It is estimated that the campaign will reach some 19.7 million viewers across the nation. …

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Wentworth Puzzles prepares Puzzle Positivity for National Jigsaw Day next month

Wentworth Wooden Puzzles is calling for Puzzle Positivity ahead of this year’s National Jigsaw Day on Tuesday, November 3rd by encouraging its fans and followers to share their jigsaw puzzle love across social media in a call to bring the nation’s puzzlers together in an online event. The day will …

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Schleich UK kicks off its Christmas 2020 campaign bringing digital engagement to physical retailers

Schleich UK has kicked off its Christmas 2020 campaign, a move to drive more fans to engage with the popular toy brand when shopping at retailers in the UK and Ireland, with the launch of a digital raffle initiative. Schleich is delivering Christmas themed POS to retailers across the UK …

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Costume giants Rubie’s opens digital doors of Nuremberg virtual showroom and tours

Giants of the costumes and dress up market, Rubie’s isn’t letting the postponed calendar of trade shows stop it from putting on a show early next year, as it prepares to open the digital doors of its 365 dedicated Nuremberg showroom with exclusive virtual tours and live appointments. The new …

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Recycled plastic plush toys Shore Buddies eye global distribution with Kids International Marketing

Shore Buddies, the first plush animal range to be made from 100 per cent recycles plastic bottles, has named Kids International Marketing as its exclusive sales partner as the Californian business looks to grow its international sales portfolio. Based in San Diego, Shore Buddies has made it its mission to …

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Thames & Kosmos bolsters its science kits lines with Terrain Walkers and Kids First Coding & Robotics

Thames & Kosmos has bolstered its popular range of Science Kits, welcoming the Terrain Walkers to its best-selling Engineering Makerspace brand, and the arrival of the Kids First Coding & Robotics lines. “The Terrain Walkers are the latest addition to our immensely popular Engineering Makerspace range,” said Jo Drage, sales …

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LEGO launches LEGO Mindstorms Robot Inventor 5-in-1 its first product for the range in seven years

The LEGO Group has launched the first addition to the LEGO Mindstorms range in seven year with the introduction of the LEGO Mindstorms Robot Inventor 5-in-1, a build designed to help LEGO fans uncover the creative possibilities of coding. For over two decades, LEGO Mindstorms has been on a mission …

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Gibsons to host its own virtual trade and showcase event for February 2021

Gibsons is to host its own virtual trade event for 2021, the UK jigsaw puzzles and games specialist has confirmed, in a move to reassure customers concerned about the increasing number of trade shows cancelled or rescheduled next year. The virtual show will take the form of an online conference …

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Animaccord secures UK product and promotional partners as Masha and the Bear season four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …

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Hasbro crosses live action and animation in new global digital series NERF House X

Hasbro is reaching NERF fans across the globe with the launch of the sequel to its popular NERF House digital series, NERF House X, bringing live action and animation together  in a new ‘change of direction’ for the online content. To develop the series, Hasbro has teamed with Superdigital to …

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