Home / Marketing (page 10)

Marketing

Kids India launches new regional toy trade fair Kids India South

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair called Kids India South. The fair will be taking place at the Manpho Exhibition Centre in Bengaluru from April 16 to 17 2020. It specifically targets visitors …

Read More »

Spacetoon brings big name toy brands to Riyadh Toy Festival

Hot Wheels, Barbie, Ricky Zoom and Our Generation were the order of the moment when Spacetoon revealed its portfolio of partner brands at this year’s Riyadh Toy Festival in Saudi Arabia. Spacetoon specialises in developing children’s entertainment for the Saudi Arabian market. It was at the Riyadh Toy Festival this …

Read More »

Ravensburger rolls out major marketing campaign for BRIO

Ravensburger has started rolling out its biggest ever marketing programme for the BRIO brand. Centrepiece to the multi-faceted campaign is the first TV advertising activity celebrating the BRIO World. The heavyweight broadcast campaign began at the start of November and will run throughout the countdown to Christmas. Two spots have …

Read More »

Marbel positions for growth with new UK headquarters and new team

The UK toy distributor, Marbel, has officially opened its new offices, following a relocation of its UK headquarters to Leicestershire. The new HQ opened its doors on November 4 this year. With the move comes a new team for Marbel, this includes customer service, marketing and finance staff all “ready …

Read More »

Generation Media: Is it time for Netflix to be afraid?

As BBC iPlayer plans to overhaul its platform to compete with other major streaming services, Generation Media’s Lauren Coombs asks – should Netflix worry about the growing competition? At the time of writing this article BBC iPlayer had just announced that it was undergoing a dramatic overhaul to compete with …

Read More »

ITV’s This Morning presents its own top 12 toys for Christmas 2019

LEGO Hidden Side, Owleez, and the Toniebox Starter Box have each made it onto what has been quoted as perhaps ‘the most influential top toys for Christmas’ list this year, presented on ITV’s This Morning earlier today. Curated by This Morning’s consumer editor, Alice Beer and demo expert Steve Wilson, …

Read More »

Generation Media’s KidsCon makes return for 2019

Generation Media’s KidsCon is making its return for 2019, following the success of its inaugural event last year. The follow up event, KidsCon19 will take place at the Vue Cinema in London’s West End, where visitors will be treated to a morning exploring children’s screens usage, from mobile to cinema, …

Read More »

Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year. Freak Lab is a new in-house IP, joining the Bandai …

Read More »

Smart toy specialist Ojo hits Kickstarter to fund four new learning games

The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter to crowdfund investment in a raft of four new games to “stimulate children’s curiosity.” In a single campaign running until November 25 this year, Ojo is looking to secure new investment in a portfolio of games …

Read More »