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Brainstorm champions STEM toys in UK-wide Twitter party

Brainstorm Toys stormed Twitter last Friday when it achieved over 7 million timeline deliveries in an hour-long Twitter Party targeted at a wealth of parenting bloggers. Running with the theme of STEM toys, the social media activity focused on the many and varied educational products within the Brainstorm product portfolio, …

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Skyrocket UK sees ‘steep growth trajectory’ for Blume Dolls as brand lands top ten NPD spot for November

Skyrocket UK is reporting ‘a steep growth trajectory’ across the toy space for its recently launched Blume Dolls brand, crediting the line among those to have helped the business to make ‘an incredible impact on the UK toy market,’ this market. The dolls, with over the top, squishy hair and …

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MGA Entertainment hands out over 3,000 Poopsie Slime toys at intu Trafford Centre

MGA Entertainment braved the Christmas shopping crowds this past weekend when it took to Manchester’s intu Trafford Centre to hand out more than 3,000 Poopsie Slime toys to throngs of excited children and families. The activity saw Poopsie Slime Surprise host a surprise interactive Picture Poo-fect photobooth in the form …

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Spin Master’s Hatchimals WOW steals TV Hat Trick with

Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning. Along with positive …

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Squishmallows sees “phenomenal sales” following ITV’s This Morning appearance

The popularity of the new collectable craze, Squishmallows, was cemented, according to the product’s UK distributor Innovation First, when the squishy toy line made its appearance on ITV’s This Morning and the show’s Best Toys for Christmas Gift Guide. The toy’s appearance helped to compound a “phenomenal year” of sales …

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Bank Attack named Phillip Schofield’s Must Have Game on ITV’s How to Spend it Well at Christmas

Toy manufacturers and industry PR companies watched on with baited breath when ITV aired its annual How to spend it well at Christmas with Phillip Shofield this week, as they waited to discover just what products would be put front and centre of the series’ toy extravaganza. In what has …

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Casdon launches new website in time for Christmas

Casdon is readying itself for the New Year, by launching a new website in time for Christmas, showcasing the company’s collection of role-play toys and licensed lines. The new site hosts new branding and easy to navigate icons under the renowned titles of Little Helper, Littler Shopper and more, allowing …

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Generation Media raises over £2,500 for The Toy Trust through another successful KidsCon

Generation Media descended upon Leicester Square’s Vue cinema in full force this week to host KidsCon 2019, an event that raised over £2,500 for The Toy Trust. The morning was designed to appeal to the audience of marketing professionals from across a host of industry’s, looking to communicate effectively with …

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SweetDreamers celebrates Ewan the Dream Sheep success at Mother & Baby Awards

SweetDreamers, the baby and toddler toy specialist, is celebrating the recent success of its popular Ewan the Dream Sheep at this year’s Mother & Baby Awards. The sleeping aid took home Gold for Best Baby Toy at the awards ceremony, organised to highlight the best brands in the baby and …

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Flair’s Meet Leo Messi is ‘dream come true’ moment for nine year old football fan

Flair was busy making the dreams of one nine year old football fan come true last week, sending the lucky competition winner on a trip to Barcelona to meet the football legend, Lionel Messi. Organised in partnership with Tigerhead, Flair’s Meet Leo Messi competition ran as part of the global …

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