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Tech Deck carves out ‘exciting return’ with UK National Skateboard Championships sponsorship

Spin Master’s action sports brand Tech Deck has carved into sponsorship of the premiere of the UK National Skateboard Championships in Manchester this weekend. Kicking off today, the BBC live streamed three-day event takes place at Graystone Skatepark and is the first official national skateboarding competition to be held in …

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Little Tikes celebrates early success for Play Big tour with kids and families

Little Tikes is celebrating the success of its first two stops of the Play Big UK tour this spring, having already seen around 5,000 adults and children engage with the brand in its milestone anniversary campaign. Families at intu Lakeside and Westfield White City shopping centres were welcomed to the …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Aurora World renews exclusive YooHoo deal with Chessington World of Adventures

Aurora World has renewed its exclusive YooHoo sponsorship campaign with the popular UK family attraction, Chessington World of Adventures Resort. The new agreement will extend the initiative for a further two years. It follows an already highly successful two year stint for the brand that focused on the resort’s popular …

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Latin America “holds huge potential for Zimpli Kids” as slime products track record YouTube views

Slime specialist, Zimpli Kids is continuing with its its plans for global domination, having seen a surge in sales and online views for its products across the Latin America region. The firm now boats a healthy 6.2 billion views from independent reviewers worldwide for its hero products Gelli Baff and …

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Thunderbirds Are Go toy line launches across Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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Bandai UK unveils launch campaign for Robozuna toy range

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

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Haylie Duff and Moose Toys launch Pikmi Pops DoughMi range at LA event

Actress, cookbook author and kids’ fashion designer, Haylie Duff played second fiddle at an exclusive Los Angeles launch event over the weekend, where the star of the show was Moose Toys’ new Pikmi Pops DoughMi range. The new doughnut-themed plush range from Moose Toys’ Pikmi Pops line took centre stage …

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