Marketing

TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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Asmodee picks up The Sock Game for UK toy trade distribution

The Sock Game has been added to Asmodee UK’s Family Game range with a fresh new look coming for 2021, as the tabletop and board gaming giant becomes the exclusive UK distributor for the popular party game. The Sock Game first landed on retailer’s shelves in 2018, rising in popularity …

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Surge in demand for STEM toys and science kits ‘will continue well into 2021’ says Thames & Kosmos

Parents looking to help their children catch up on terms of missed education this year will continue to fuel the demand for STEM and educational toys well into 2021, is the message that sector specialist, Thames & Kosmos is promoting as the firm releases details of a restocked portfolio of …

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Marvin’s Magic revamps HQ showroom to deliver ‘virtual magic meetings’ with customers

Marvin’s Magic has invested in the launch of a new studio in the business’ Hertfordshire head quarters in order to host virtual ‘magic meetings’ with customers and buyers who will be missing out on the traditional toy fair season at the start of next year owing to show postponements and …

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LEGO unveils its largest brick set to date in the 9,036-piece LEGO Roman Colosseum

Rome wasn’t built in a day, and neither – we shouldn’t think – will LEGO’s new Roman Collosseum, the toy maker’s largest brick set to date. Weighing in at a whopping 9,036 pieces, this is not only the largest brick set to launch from LEGO (stealing the title from the …

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Edx Education readies for ‘bumper Christmas’ amid Covid-19 educational toy boom

Edx Education is anticipating a ‘bumper Christmas this year’. following what it has billed as unprecedented worldwide growth in the educational toy market throughout 2020. The firm, recognised as one of Amazon’s best-selling educational toy brands, suggests that the combination of Covid-19 school closures and lockdown measures taken across the …

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Simba Smoby: “Without social contact, pre-school toys have supported mental wellbeing this year”

Simba’s Smoby toy brand is a pre-school name that boasts a heritage of almost 100 years. When the pandemic first struck the UK, sending families indoors with limited access to the outside world, that century’s worth of trust and recognition among families looking for trusted toy brands to turn to, …

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“Innovation is key to keeping the spirit of Christmas alive,” says TIE’s Sanjay Luthra in open letter to the toy industry

Innovation will be the key to keeping the spirit of Christmas alive in the face of widespread social distancing measures this festive season, says Sanjay Luthra, chairman of Toy Industries Europe and MD of Mattel EMEA, who has heaped praise on an adaptive industry for its embrace of the online …

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Brands, Place, Space: Lockdown learnings from Generation Media

Here we are again, in the middle of another national lockdown. Non-essential shops are closed across the country and the stay home messaging is once again at the top of the agenda. This time around. however, it’s the same but different. We’ve already been here, and we’ve learned a lot …

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Jazwares to launch the UK’s first plush play-sets this December with Squishville

Jazwares is looking to break the mold in the UK’s plush market with the launch of Squishville, an extension of the popular Squishmallows brand that brings the first all-plush play-sets to the UK retail scene this December. The colourful and squishy brand extension follows the international success of its Squishmallows …

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