Marketing

LEGO Group unveils Carousel of Creativity in Covent Garden

The LEGO Group has launched its LEGO Carousel of Creativity festive display, which celebrates kids’ limitless imaginations.  Fans can visit the LEGO Carousel of Creativity in Covent Garden and experience “a world where anything is possible”. It features brick-built characters who challenge the norm, from a firefighting dragon to a …

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LEGO Technic revs up for Autosport International

Autosport International returns to Birmingham’s NEC on 13-16 January, and as the Official Engineering Partner to the Le Mans Virtual Series, LEGO Technic will be present at the event with a truly unmissable stand. Attendees at the event will have the opportunity to see the LEGO McLaren Senna 1:1 model …

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Christmas is All Dressed Up with Rubies

Rubies is launching a new content campaign, #AllDressedUp!, that highlights the transformative power of costume. The All Dressed Up campaign will highlight and emphasise the endless appeal of a costume gift – how it can be used again and again, and how it allows the recipient, no matter how old, to …

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Peter Rabbit hops into Blackpool with new £1 million attraction

Beloved characters from the award-winning PETER RABBIT animated TV series, produced by Silvergate Media, are set to make a new home on Blackpool’s famous seafront next year, in a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series. Developed by location-based entertainment company Merlin …

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Sign up for 2022 Spring Fair Curated Meetings

Following its successful beta trial at Autumn Fair in September 2021, Curated Meetings is scaling up for its official launch at Spring Fair on the 7–8 February 2022 at NEC Birmingham, offering more space, more meetings, and more sectors. Curated Meetings are short, pre-scheduled 1:1 meetings between vetted buyers and …

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Bachman Europe announces three new product launches

Three new products are joining the Bachman Europe offering, with two available now and the third slated for Spring 2022. Following the success of the Toyway 1:12 scale MK1 Chopper bike models, Bachmann Europe has released new Chopper & Hopper Rider figures. Designed specifically for use with the Toyway Chopper …

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Toy Business Forum to showcase industry expertise at Spielwarenmesse 2022

The industry is ready to meet up again at the Spielwarenmesse in Nuremberg. From 2 to 6 February 2022, the world’s leading trade fair will be opening its gates, as will the Toy Business Forum – the home of industry expertise and solutions to everyday business issues. Top experts will …

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tonies® adds five new Tonies to its roster, including A Bear Called Paddington

With Christmas just a few weeks away, tonies is adding five new Tonies to its extensive range of stories, songs and audio, all suitable for ages 3 and up. Princesses Elsa and Anna make their return with the introduction of Frozen 2 (running time: approx. 31 minutes), featuring favourite songs such …

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New speakers added for Toy & Game International Innovation Conference

People of Play (POP) has announced the second wave of speakers and keynotes for the Toy & Game International Innovation Conference, held on November 15-19. New and exciting this year, the Summit keynotes will feature POP Duos: Leaders, Legends and Celebrities, paired from different industries to talk about creativity, ideas …

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