Marketing

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise …

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Crayola aims to spark creativity this back to school season with new social media campaign

The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic. In a …

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Oxford ‘twinned’ with Thomas & Friends’ Island of Sodor as it’s named UK’s Friendliest City

Oxford is to be ‘twinned’ with the Island of Sodor – the home of Thomas the Tank Engine – having been recognised as the UK’s friendliest city when it topped the newly created Thomas & Friends Friendship Index earlier this month. Launched to mark International Friendship Day today (July 30th), …

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Character Options sets stage for Character Kidz Big Weekend social media festival

A total of 65 Kidfluencer channels and their families are making their preparations for this year’s three day Character Kidz event, the annual exclusive influencer event hosted by the UK toy firm, Character Options. Now in its third year, the Character Kidz Big Weekend promises a three day festival of …

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Hasbro sees second quarter sales surge 54 per cent amid an “excellent Q2 2021”

Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …

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Ryan’s World links up with NASA to encourage STEM and space exploration among kids

Pocket.watch and its franchise partner, Ryan’s World are embarking on a mission to ignite curiosity and engagement in STEM education and space exploration through a video interview with NASA. Nine year old Ryan Kaji will interview two astronauts currently living and working on the International Space Station – NASA’s Megan …

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Wow! Stuff’s Wow! Pods hits Amazon’s Best Sellers listing amid ‘fantastic momentum’

Just 14 days into the first TV campaign for Wow! Stuff’s latest range of collectables, and Wow! Pods has seen sales surge ten fold, putting the Series One Marvel licensed models in the top 50 Best Sellers across all of Amazon’s Toys and Games. Developed by the British toy manufacturer …

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PlayMonster UK sees ‘overwhelming’ response to My Living World Design a Bug competition

PlayMonster UK has been left ‘overwhelmed’ by the response to its My Living World Design a Bug competition, that saw the toy company whittle down entries from more than 800 primary school students to select its grand prize winner. Suhaan from Warrender Primary School has secured first prize, winning for …

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Simba Smoby steps up autumn marketing drive as sales surge across all categories

Simba Smoby has outlined its intention to increase its marketing drive into the autumn season, with more TV advertising and further boost to its growing social media presence, as the toy brand continues to enjoy its lift in product sales and brand engagement. Last year, Smoby saw sales across its …

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Moose Toys expands global presence with new distribution into Canada

The Australian toy firm, Moose Toys is expanding into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey. Commencing this autumn, the company will distribute these select brands directly to Canadian retail itself. At the same …

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