Marketing

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the implementation of a new global brand strategy, including a new logo and new tagline, “schleich® – where stories begin”. Representing the largest single investment in the 87-year history of Schleich GmbH, the brand relaunch will …

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Character Options’ GooZonians are off to a flying start

Character Options is celebrating a heroic first two weeks for GooZonians, “the gooiest, stretchiest superheroes ever to be introduced to the collectable dolls market”. The successful launch included a raft of marketing activity, comprising influencer activations, TV, press outreach and more, as well as the release of the first GooZonians …

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Join in the fun – indoors and out – with Spin Master Games

Sponsored Spin Master Games offers a great selection of board games that can be enjoyed by all the family indoors and outdoors, from reimagined family classics such as Giant Clue and Giant Sorry!, to exciting new launches coming soon, including Sink N’ Sand, an exciting kids’ action game that includes …

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Hasbro announces MONOPOLY Throwback Token Vote winner

Following a month-long fan vote, Hasbro has announced that the Thimble token will return in the next generation of the MONOPOLY game later this year after receiving the most votes during the MONOPOLY Throwback Token Vote campaign. The “sewing companion” will take the place of the T-Rex token, after the …

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LEGOLAND Windsor celebrates 1st birthday of LEGO MYTHICA with new playset

To celebrate the first birthday of LEGO MYTHICA: World of Mythical Creatures at the LEGOLAND Windsor Resort, an exclusive new LEGO MYTHICA playset (40556) has launched, giving families and fans the chance to build their favourite mythical theme park attraction in their own home. LEGO MYTHICA is a world that …

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Success for Eolo Toys at Distoy

Eolo Toys has reported a successful Distoy show, resulting in “lots of smiles delivered and positive feedback”.   Distoy, the annual international show for distributors, is one of the most important events in the toy industry calendar, and this year Eolo Toys was there to showcase its well-established brands including …

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Geoffrey the Giraffe’s World Tour to kick off series of Toys”R”Us global initiatives

Toys”R”Us has unveiled plans for Geoffrey’s World Tour, the brand’s first 360-degree global marketing campaign set to launch in June. The new campaign will follow Toys”R”Us mascot Geoffrey the Giraffe as he embarks on a world tour beginning at the Toys”R”Us global flagship in the U.S.A., followed by planned visits and activations in London, Madrid, Saudi …

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Smoby Play Zone confirmed for Gloworm Festival 2022

Simba Smoby Toys UK has announced that it is to take the Smoby brand to Gloworm Festival this year, as part of its family-focused marketing calendar. Smoby’s official sponsorship of Gloworm Festival will see the brand celebrate the Gloworm ethos of playing in a warm, welcoming and creative environment, via …

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LEGO DOTS event coming to Westfield for May half term

A first of its kind LEGO DOTS event, where kids can discover, experiment and express themselves in any way they choose, has officially been announced just in time for May half term,  The unmissable #YouDotYou event coming to London Westfield will be open to all throughout May half term from …

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University Games marks 75 years of Subbuteo with new launches and marketing campaign

Games and puzzles specialist University Games is celebrating 75 years of Subbuteo with new launches and a major marketing campaign. Debuting in July, in conjunction with Hasbro and license holder Longshore, the new 75th Anniversary Main Game is presented in a commemorative silver-grey box and features a limited-edition gold football and …

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