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The Games and Puzzles April issue of ToyNews is available to read online now

As the Games and Puzzles issue of ToyNews makes its way to readers up and down a country turned on its head by the current COVID-19 pandemic, there’s an old saying I like to turn to in times like these: ‘You don’t know resilience until you’ve put a magazine to …

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Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

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Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

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Hasbro to launch ‘stay at home’ product range as CEO Goldner reports ‘surge in demand for toys and games’

Hasbro has seen a surge in demand for toys and games amid the coronavirus pandemic, the company’s CEO Brian Goldner has told CNBC. The company boss has cited a ‘great demand’ in its products, underlining that “in fact, our supply chains are back up and running in China.” Shares of …

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Kellytoys bolsters Squishmallows brand with reversible plush Flip-A-Mallows

Kellytoys has bolstered its range of best-selling Squishmallows plush with the launch of a new line of reversible additions, called Flip-A-Mallows. Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so popular among fans. The six combinations are …

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White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

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Sponsored post – Aardvark Swift: The influencer marketing landscape is changing

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer …

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Global skate brand Micro Skate speeds into the UK with a bolstered kids range

The global inline skate brand, Micro Skate has officially launched into the UK, following a significant investment into its operations that will see a new bolstered kids’ range land with retailer, buyers, and stockists this year. The company has picked up a substantial following among urban skaters worldwide with its …

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LEGO unveils sleek new packaging for adult-targeted builds, including its new Star Wars Buildable Model Helmets

Would you get a look at those… above… in the picture. Now this; this is what the new adult-targeted LEGO packaging looks like. So just take my wallet now. This little line-up is actually the newly announced LEGO Star Wars Buildable Model Helmets that arrives with the confirmation of a …

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Board game sales surge 62 per cent on Bargain Max as customers shop for isolation entertainment

The online discount toy store, Bargain Max is reporting a 62 per cent surge in sales of board games, with data suggesting that it has become a go-to hobby for those in self isolation or working from home across the UK. The retail platform has told ToyNews that it has …

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