Marketing

Playmobil marks 30th anniversary of Playmobil 1.2.3 with extended range and parent-focused messaging

Playmobil is marking the 30th anniversary of its popular younger years segment, Playmobil 1.2.3 with the launch of an extended portfolio of products housed in new packaging that will highlight the three learning stages that each set promotes. A swathe of new launches will be landing on shelves from March …

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Scented toys, plush and stationery firm Kangaru sets sights on UK with Two In 1 Direct

The Australian-rooted but Pennsylvanian-based scented toys, plush, and stationery specialist, Kangaru has set its sights on the UK market, having appointed Two In 1 Direct to grow its overseas distribution network. Formed in mid-2020, Two In 1 Direct is a new outfit founded by Paul Fogarty and Danny Kishom to …

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Hasbro teams with Uber Eats to launch free Hasbro Toy Store for families this half term

Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown. The new collaborative effort arrives as 70 per cent of UK …

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Chameleon Kidz taps Kids International Marketing to manage global toy sales

The UK arts products company, Chameleon Art Products has tapped Kids International Marketing to manage the global sales of its children’s brand Chameleon Kidz to the global toy sector. The Chameleon Kidz range is best known for its original Blendy Pens, a patented system which enables two coloured felt pens …

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Homegrown | Rex London and the processes of “achieving something great”

The latest in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the internationally reaching gifting, toy, and craft specialist, Rex London to talk about the successes of 2020 and how a healthy retailer …

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Playmobil launches virtual toy fair to showcase its 2021 portfolio

Playmobil has launched a new virtual toy fair platform designed to take retailers and buyers through the firm’s newest products for 2021 and view its portfolio of launches for the year ahead. Virtual attendees will be able to travel around the virtual stand and experience the second chapter of the …

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Hub Games kicks off Retailer Virtual World Tour to showcase latest tabletop titles

Not ones to let something like a pandemic stop it from doing the rounds, the tabletop specialist Hub Games is embarking on a Retailer Virtual World Tour this month to demo its latest games to staff and customers. Over the coming months, the games experts will be conducting a calendar …

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Opinion | New wave: How the collectables market can survive the pandemic

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the …

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Showcase 2021| Ginger Fox talks Millionaire, Taskmaster, and House of Games new launches for 2021

Contact: 01242 241765 Email: sales@gingerfox.co.uk Website: www.gingerfox.co.uk  Millionaires, Taskmasters, and a whole House of Games Building on its successful range of games, Ginger Fox has been busy coming up with new and fresh ideas. Together with popular new licensed games, we’re bringing fun into your living room this year. Bring …

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