Marketing

Orchard Toys kicks off its Virtual Toy Fair with exclusive Toy Fair TV-style video

Orchard Toys has kicked off its Virtual Toy Fair in good humour with the launch of a video-skit starring the firm’s own sales director, Simon Prest, and Toy Fair TV presenter, Gavin Inskip. Produced to capture the levity of the London trade show in a year that sees the doors …

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Bandai UK releases the Timber Tots Song amid ‘heavy investment plans’ for the retro ’70s toy line

Following the successful revival of the hit ’70s toy line, Timber Tots, Bandai UK has detailed plans for a round of heavy investment into the retro children’s brand, kicking things off with the release of the Timber Tots Nursery Rhyme. The new song has been created to inspire a new …

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PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …

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Showcase 2021: Asmodee UK prepares for a year of Dobble, Pokémon, Family Games and more

Contact: 01420 593 593 Web: www.asmodee.co.uk The year for Pokémon, Dobble, and Family Games Though in-person trade shows may be off the table this winter, Asmodee will still be offering a sneak peek at their most exciting products for 2021 at the third instalment of AsmoFair, its pioneering virtual trade …

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Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

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Gibsons’ Virtual Trade Showcase is open for bookings now

The British games and puzzles specialist, Gibsons, is taking booking for its own Virtual Trade Showcase, the firm’s own event for prospective retailers hosted in the wake of the cancellation of this year’s Toy Fair season. The virtual show will take the form of an online conference and will give …

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IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

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The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

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LEGO celebrates 10 years of Ninjago with new portfolio of Legacy sets

The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones. Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a …

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Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

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