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Bargain Max launches arts and crafts competition for kids at home through lockdown

The UK online toy retailer Bargain Max has launched a nation-wide competition to look for the very best arts and craft talent from babies, toddlers and children. The initiative is part of the retailer’s move to engage with and provide entertainment for kids and families stuck at home during the …

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The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours. The platform has been created to deliver data and insight to clients in …

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Asmodee releases free Print and Play boardgames for families to keep playing through lockdown

Asmodee has released a set of free downloadable board games as part of its new Print and Play initiative, allowing families without access to the physical games to be able to continue their love of gaming throughout lockdown. The online portfolio of games available to download includes the likes of …

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Dr Gummer’s Good Play Guide launches Play at Home Fest for May Bank Holiday

Dr Gummer’s Good Play Guide has launched an online family festival to put play back at the heart of the home, as families worldwide face school closures, lockdown, self isolation, and social distancing measures to slow the spread of the coronavirus. Play at Home Fest will offer themed virtual stages …

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Children’s Media Conference rebrands as Children’s Media Community for 2020 as it moves its content and conference online

The Children’s Media Conference, now in its 17th year, is temporarily becoming The Children’s Media Community for 2020, in response to the cancellation of its planned conference in Sheffield from July 7th to 9th due to the COVID-19 pandemic. With a revised theme of ‘Still Here Right Now’, CMC will …

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University Games makes move for outdoor market with Maranda Games takeover

University Games is expanding its North American reach with the acquisition of Maranda Games, the team behind popular US outdoor games including Ladderball and board games such as Sneaky Statues. The acquisition has placed University Games in the outdoor sector, a new product category for the games and puzzles specialist. …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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The Games and Puzzles April issue of ToyNews is available to read online now

As the Games and Puzzles issue of ToyNews makes its way to readers up and down a country turned on its head by the current COVID-19 pandemic, there’s an old saying I like to turn to in times like these: ‘You don’t know resilience until you’ve put a magazine to …

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Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

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Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

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