Home / Marketing

Marketing

Costume giants Rubie’s opens digital doors of Nuremberg virtual showroom and tours

Giants of the costumes and dress up market, Rubie’s isn’t letting the postponed calendar of trade shows stop it from putting on a show early next year, as it prepares to open the digital doors of its 365 dedicated Nuremberg showroom with exclusive virtual tours and live appointments. The new …

Read More »

Recycled plastic plush toys Shore Buddies eye global distribution with Kids International Marketing

Shore Buddies, the first plush animal range to be made from 100 per cent recycles plastic bottles, has named Kids International Marketing as its exclusive sales partner as the Californian business looks to grow its international sales portfolio. Based in San Diego, Shore Buddies has made it its mission to …

Read More »

Thames & Kosmos bolsters its science kits lines with Terrain Walkers and Kids First Coding & Robotics

Thames & Kosmos has bolstered its popular range of Science Kits, welcoming the Terrain Walkers to its best-selling Engineering Makerspace brand, and the arrival of the Kids First Coding & Robotics lines. “The Terrain Walkers are the latest addition to our immensely popular Engineering Makerspace range,” said Jo Drage, sales …

Read More »

LEGO launches LEGO Mindstorms Robot Inventor 5-in-1 its first product for the range in seven years

The LEGO Group has launched the first addition to the LEGO Mindstorms range in seven year with the introduction of the LEGO Mindstorms Robot Inventor 5-in-1, a build designed to help LEGO fans uncover the creative possibilities of coding. For over two decades, LEGO Mindstorms has been on a mission …

Read More »

Gibsons to host its own virtual trade and showcase event for February 2021

Gibsons is to host its own virtual trade event for 2021, the UK jigsaw puzzles and games specialist has confirmed, in a move to reassure customers concerned about the increasing number of trade shows cancelled or rescheduled next year. The virtual show will take the form of an online conference …

Read More »

Animaccord secures UK product and promotional partners as Masha and the Bear season four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …

Read More »

Hasbro crosses live action and animation in new global digital series NERF House X

Hasbro is reaching NERF fans across the globe with the launch of the sequel to its popular NERF House digital series, NERF House X, bringing live action and animation together  in a new ‘change of direction’ for the online content. To develop the series, Hasbro has teamed with Superdigital to …

Read More »

Basic Fun to sponsor Dadvengers podcast series fro CBeebies presenter Nigel Clarke

Basic Fun has taken sponsorship of a new podcast series produced by the co host of the hit CBeebies series, The Baby Club, Nigel Clarke. Called Dadvengers, the parenting podcast will see an initial run of 20 episodes feature branded K’Nex and Tonka messages at intervals throughout. The Podcast, designed …

Read More »

IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

Read More »

Rubie’s launches its Raise Your Spirits campaign to encourage a happy, safe, and fun Halloween at home this year

Rubie’s has launched a new campaign called Raise Your Spirits, an initiative that focuses on promoting a happy, safe, and fun Halloween at home this year. The move comes amid current UK restrictions and the impact they have on the ‘traditional’ Halloween celebrations here in the UK. Working closely with …

Read More »