Marketing

IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …

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Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

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Smart Games scales up best-seller portfolio with new XXL versions of hit games

Smart Games is scaling things up somewhat this season, as the puzzle games specialist details the arrival of new XXL versions of three of its bestselling titles: Jump In’, Squirrels Go Nut’s, and IQ Puzzler Pro. Each XXL version of these popular titles come with extra large pieces and more …

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IMC Toys extends content partnership with Nickelodeon for second year

IMC Toys has extended its content partnership with Nickelodeon for the second year, following the success of its 2020 Cry Babies Magic Tears collaboration. Launched in September last year, the Nickelodeon partnership includes the broadcasting of Cry Babies Magic Tears commercial short form episodes, linear content and a digital hub …

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Playmonster encourages kids to care for nature with My Fairy Garden summer campaign

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the hashtag #Fairiesfornature, Playmonster is recruiting a team of mini brand ambassadors – or fairies – who will …

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Tonies looks to ‘revitalise children’s desire for the outdoors’ with Enid Blyton’s The Famous Five

Tonies has outlined its mission to ‘revitalise children’s desire to play outdoors’ this summer with the launch of its latest children’s audio story-telling figurine in the form of Timmy the dog from the popular Enid Blyton book series The Famous Five. The new Tonie arrives in time for families heading …

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Little Tikes celebrates summer with Let Them Play outdoor toys campaign

Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …

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Thames & Kosmos bolsters FEAK XL STEM range as ‘kids interest in space exploration rockets’

Children’s interest in space exploration has rocketed over the past six years, according to the team at Thames & Kosmos UK, who has witnessed ‘steady interest in its astronomy-focused FEAK range of STEM kits’ since new additions were welcomed to the line up earlier this year. Space exploration has been …

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Melissa & Doug launches ‘Timeless Toys. Endless Possibilities’; its first marketing campaign in 30 years

Melissa & Doug is celebrating a company first with the launch of it inaugural marketing campaign, Timeless Toys. Endless Possibilities; a campaign devised to highlight the brand’s mission to ‘inspire children to explore the world around them.’ The new ‘imagination fuelled’ campaign aims to reach parents who are looking for …

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