Home / Marketing

Marketing

We’re back, now to the future: Read the new Sept/Oct issue of ToyNews online now

Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, …

Read More »

Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab. The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton …

Read More »

TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this September 25th, highlighting the products that it believes will be topping the wish lists of kids and families taking part in the artistic action this year. The firm believes that National Doodle Day, a day …

Read More »

Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

Read More »

Asmodee and Coiledspring Games launch AsmoFair Part II this October

Asmodee and Coiledspring Games are jumping swiftly onto the success of their pair’s pioneering all virtual trade show, AsmoFair – a digital showcase of board games and products that bridges the gap for supplier and buyer throughout the hiatus on physical events – with the launch of a second offering. …

Read More »

Epoch launches new Sylvanian Families campaigns to support indie retailers on the high street this Q4

Epoch Making Toys is updating the loyalty scheme for its flagship brand Sylvanian Families in a move to ramp up its support of its independent retailer network in the run up to the October half term and Christmas shopping period. As part of its efforts, Epoch is launching two in-store …

Read More »

MadeForMums reveals its Top Christmas Toys 2020 winners

The MadeForMums Top Christmas Toys 2020 winners have been revealed, championing an expansive feast of toys voted the best of the year so far by UK children, families, and experts in the field. Spanning the sectors, names such as Laser Battle Hunters, Hatchimals Pixies Crystal Flyers, Gotta Go Flamingos, and …

Read More »

OnBuy details plans to span 140 countries by 2023 in latest globalisation move

OnBuy, the online marketplace that has set out its mission to rival Amazon and eBay, has detailed its latest plans for globalisation, aiming to scale up to span 140 countries by the year 2023. The platform will start with 40 initial sites by the end of this year, and has …

Read More »

Harrogate International Nursery Fair confirms leading names will return for 2021 show

Nursery industry leaders have backed the 2021 Harrogate International Nursery Fair by confirming their return to the annual event as it makes preparations for its come-back physical event in March 2021. Among the names to be lining the halls of the show from March 28th to 30th next year, are …

Read More »

Forbidden Planet teams with BBC Studios and Titan Merchandise on ‘most ambitious Doctor Who merch project ever’

Geek pop culture and hobby retailer, Forbidden Planet has partnered with BBC Studios and Titan Merchandise to launch an exclusive apparel and giftware range for Doctor Who: Time Lord Victorious, in what it has billed its ‘most ambitious Doctor Who merchandising project ever.’ Doctor Who: Time Lord Victorious is a …

Read More »