Marketing

Are you buying it? Lunchables takes over FAO Schwarz as it claims new title of ‘buildable toy’

Feast your eyes on this, the US snack brand, Lunchables is now a toy. At least, that’s what its new immersive and creative marketing takeover at the iconic US toy shop, FAO Schwarz will have you believe. Having claimed the title of ‘America’s most buildable snack’ for more than 30 …

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Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

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2D animated preschool series Love Monster is making its way to Cartoon Network’s Cartoonito

The 2D animated preschool series, Love Monster has joined the line up of popular children’s television programmes on the forthcoming Cartoon Network preschool block, Cartoonito. From September 19, the Boat Rocker Studios series will ‘significantly boost its US presence’ by taking up a slot on the channel. Love Monster is …

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Britains partners with Devon’s The BIG Sheep theme park to celebrate its 100th anniversary

Britains, Europe’s oldest specialist in agriculture toys and collectables, is celebrating its 100th anniversary this summer through a new collaboration with the farming theme park, The BIG Sheep. The latest initiative follows the brand’s successful partnership with Rural Farm Life Living Museum that was detailed earlier this year, and sees …

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DKB Toys lands UK distribution for global toy brand Melissa & Doug

DKB Distribution & Toys has been appointed as the UK distribution partner for toy brand Melissa & Doug, encompassing over 2,000 UK customers from summer 2021 onwards. Melissa & Doug will continue to service key customers directly with DKB picking up the extended customer base. Under the new deal, DKB will have full domestic stock of all Melissa & Doug SKUs which will …

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LEGO details launch of LEGO City Stuntz ‘a sensational new play experience’ for the LEGO City

LEGO has detailed the arrival of a ‘sensational new play experience’ within its LEGO City portfolio in the form of LEGO City Stuntz, a range designed to ‘expand the play theme to new heights and storylines.’ Developed to spark creativity and imagination through play, the LEGO City Stuntz range features …

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YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …

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Disney to launch new global event World Princess Week with LEGO, Hasbro and JAKKS on board

Disney is readying for the launch of its first World Princess Week, a global event that will celebrate the courage and kindness of its Disney Princess heroes to inspire fans around the world to adopt the same attributes in their daily lives. The event – kicking off on August 23rd …

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Rubies details its Fall in Love with Halloween marketing campaign for fans and retailers

The dress up and costumes specialist, Rubies is preparing to debut a new marketing initiative this spooking season, detailing its new Fall in Love with Halloween campaign. A special Halloween marketing drive, the campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ …

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The Toy Retailers Association confirms date of DreamToys 2021 grand unveiling

The 2021 DreamToys list of predicted top toys for Christmas will be unveiled in full on Wednesday, November 3rd, the Toy Retailers Association confirmed last week. Just as was adopted last year, in the face of the government restrictions and safety measures taken amid the pandemic, the TRA will continue …

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