Licensing

MGA takes next leap into video games with LOL Surprise Movie Night for Nintendo Switch

MGA Entertainment is preparing for its latest helping of video game action, teaming with the games publisher Nighthawk Interactive to launch LOL Surprise Movie Night exclusively to the Nintendo Switch. Scheduled to land on the gaming platform this October 26th, LOL Surprise Movie Night will challenge players to create their …

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Elmo and Cookie Monster join the Tonies line-up as Sesame Street partners with the kids’ audio system

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more. Tonies is a screen-free audio entertainment system developed for young …

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Asmodee Entertainment to launch online merchandise stores for popular Fantasy Flight Games titles

Asmodee Entertainment has entered into a new licensing partnership with Event Merchandising Limited to launch a series of ‘one-stop-shops’ for fans of Fantasy Flight Games Studio’s Arkham Horror, Legend of the Five Rings, and Twilight Imperium across the world. Just the latest example of Asmodee Entertainment’s current push to expand …

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Fun guys among us | Toikido talks toys, video games, and its incoming fuel for growth

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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Rubies II and NECA launch pop culture arm to specialise in collectables and cosplay

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises. Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and …

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Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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Mattel introduces first female Hot Wheels Monster Trucks Live Tour driver as US event returns

Mattel is marking its return to the live event sector with a series of firsts for its Hot Wheels Monster Trucks Live tour, including its first female driver and its first ever collaboration with the Big Foot brand, as the tour prepares to roll out across ten US locations this …

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Dress up specialist Disguise Inc expands EMEA presence with UK senior leadership appointments

Disguise Inc, the costume division of the global toy company, JAKKS Pacific, has tapped industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts across EMEA, as it looks to build a team of costume experts across sales, design, and marketing within the region. David …

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Licensing Expo Virtual’s On Demand Content goes live ahead of show’s launch next week

The on-demand content surrounding this year’s Licensing Expo Virtual has now gone live, with the show scheduled to take place only one week from now, when it will play host to some 3,000 confirmed digital meetings. Slated to take place from August 24th to 26th and produced in partnership with …

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Disney bolsters its adaptive roleplay and wheelchair cover sets with Star Wars and Marvel lines

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

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