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Licensing

Moose Toys’ hit doll line Kindi Kids lands bag and stationery items with Blueprint Collections

Moose Toys popular toy brand Kindi Kids is building out its licensing programme thanks to a new partnership with Blueprint Collections to launch a range of licensed bags and stationery items. In a deal brokered by Kindi Kids’ licensing and merchandising representative, Bulldog Licensing, the new licensed range will include …

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The Insights People appoints children’s industry expert Stefan Lampinen as Chairman

The Insights People, the Manchester-based company which specialises in kids, parents and family market intelligence, has appointed the children’s industry digital executive Stefan Lampinen as Chairman. Lampinen’s career includes senior executive roles at Electronic Arts, NOKIA. Microsoft and Warner Bros, as well as being a member of Minecraft’s advisory board …

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The Umbrella Academy Card Game Kickstarter campaign hitss 100 per cent funding within one hour of going live

A Kickstarter campaign to launch a new card game based on the hit comic-series-turned Netflix series, The Umbrella Academy has sailed past its crowdfunding goal and is now on track to hit £200,000 in pledges. Developed in partnership between Dark Horse Comics and Studio71 Games, the new games aims to …

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Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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Moonbug and The Point. 1888 look to ‘own evergreen retail space’ for pre-school portfolio spanning CoComelon, Blippi and My Magic Pet Morphle

Following on from last week’s Moonbug and MGA Entertainment partnership announcement, the global entertainment company has now turned to the brand licensing agency, The Point. 1888 to expand the Moonbug portfolio, including CoComelon, Blippi, My Magic Pet Morphle, ARPO, Supa Strikas, and T-Rex Ranch. Under the new partnership, The Point. …

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Rainbow Designs unveils innovative new pre-school toy line for The Adventures of Paddington

Rainbow Designs has lifted the lid on its new range of pre-school toys based on the new The Adventures of Paddington TV series. The innovative toy range has been developed by Phat Mojo and distributed in the UK by Rainbow Designs. The new collection has been designed to engage a …

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MGA Entertainment named worldwide licensing agent for Little Baby Bum

MGA Entertainment has been named the worldwide licensing agent for the global pre-school sensation, Little Baby Bum. The move is an extension of the toymaker’s partnership with brand owner Moonbug, following the success of its Little Baby Bum toy line from Little Tikes. Under the new partnership, MGAE will develop …

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Argos reveals top 12 toys for Christmas as ‘lockdown rekindles the nation’s love for toys’

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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