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Florence Nightingale, Ella Fitzgerald, and Billie Jean King join Barbie’s Inspiring Women Series

Florence Nightingale, Ella Fitzgerald, and Billie Jean King have been added to Mattel’s expanding Inspiring Women Series under the Barbie brand for 2020, joining the likes of Frida Kahlo, Rosa Parks, and Sally Ride in a range that pays tribute to some of history’s most inspiring role models. Each doll …

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UFC enters the toy arena with Jazwares as figures, role play and play-sets ready for action

UFC has entered the toy arena thanks to a new partnership with Jazwares that will see the launch of a new line of action figures, role play items and play-sets featuring some of the biggest names from the mixed martial arts organisation. “The Notorious” Conor McGregor, Jon “Bones” Jones, Donald …

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Funko makes toy push with new line Snapsies, launches shop-in-shop with Hamleys and debuts new board game titles

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …

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New York Toy Fair: Moose Toys to launch first toy range for Bluey to the US market

The Australian toy company, Moose Toys is introducing the first collection of Bluey toys, based on the BBC Studios series Down Under, to the US market this summer, with a planned launch for August 1st, 2020. Moose Toys has detailed its plans ahead of New York Toy Fair – running …

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Global toy industry sales down three per cent across 13 markets tracked by NPD

The global toy industry saw sales decrease by three per cent across the 13 markets tracked by the NPD Group, the company has revealed in its latest industry report. Overall, the industry performed better outside of the US, with Russia, Germany, and Brazil up five per cent, three per cent, …

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Ravensburger turns to the Marvel Universe for latest Villainous board game release

Ravensburger’s popular Villainous game is taking on the Marvel Comic Universe with the launch of Marvel Villainous: Infinite Power, featuring five of Marvel’s most popular – and most evil – villains. The new title – scheduled for launch this August – will feature new game mechanics, allowing players to accomplish …

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All Elite Wrestling gets into the ring with new toy line from Jazwares

All Elite Wrestling, a new professional wrestling league that has slammed into the US, is about to enter the toy scene with its first line of action figures and role play collectables developed by Jazwares. Featuring the All Elite Wrestling World Champion, Chris Jericho, Cody, The Young Bucks, Kenny Omega, …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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New York Toy Fair: Thinkway Toys named global master toy partner for Moonbug’s Morphle

The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle. The partnership has been announced just days ahead of …

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Mattel celebrates Tokyo 2020 with launch of first Olympic Games toy collection

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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