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Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Disney+ launch plans for live action Mulan remake baffle UK cinemas

The release of Disney’s live-action remake of Mulan on its own streaming platform Disney+ has been labelled as ‘frankly bewildering’ and strongly criticised by the body representing British Cinemas. The announcement came this week that Mulan has finally confirmed its release date, having suffered a number of postponements owing to …

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Schleich celebrates 85 years with Golden Lion figure

Schleich is celebrating its 85th anniversary this year with the launch of a limited edition Golden Lion figure, a symbol of the company’s fond reflection on the past eight and a half decades. Named after founder Friedrich Schleich, who created the company in 1935, Schleich was originally based in Stuttgart …

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Pokémon a Go: How The Pokémon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Panini and Epic Games launch new Fortnite Trading Cards collection

The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …

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Indoor climbing frame start-up Sawdust and Rainbows climbs ladder to European success

An indoor wooden climbing frames start-up, Sawdust and Rainbows is climbing its way out of lockdown with international sales ‘going through the roof’ at the height of the Covid-19 pandemic and parents and families in need of indoor entertainment and activity. Sawdust and Rainbows is the brainchild of Rosie Hughes …

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Sponsored Content: PAW Patrol goes prehistoric as Spin Master introduces new Dino Rescue sets

PAW Patrol is going prehistoric! Introducing for the very first time a dino theme to the PAW world. PAW Patrol is ready to jump into Jurassic action and RYDER and Pups have their paws full when a secret Dino World yelps for help! With dinos roaming wild, there’s bound to …

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