Licensing

Asmodee Entertainment partners with Mango Éditions to launch series of gamebooks

Marking the latest in a week-long run of licensing announcements, Asmodee Entertainment has signed a new partnership with the France-based Mango Éditions for a new series of gamebooks – including Escape Games – based on its flagship properties Professor Noside from the Unlock! game series, and Werewolves of Millers Hollow.  …

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US News | Funko partners with Hallmark and Walmart to deliver a pop culture Christmas

Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season. Hallmark has been a staple of the holiday …

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Fortnite, Street Fighter, and Lord of the Rings all coming to Magic: The Gathering

Wizards of the Coast has detailed a full slate of new Magic: The Gathering products, including crossovers with the Fortnite and Street Fighter franchises, scheduled to land at retailers in 2022. Among a list of announcements, the team also revealed that the highly anticipated Magic: The Gathering animated series will …

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PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …

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PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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YouTube sensation Like Nastya to launch first toy line with Jazwares

The YouTube sensation, Like Nastya, has detailed the autumn launch of her first toy line, a range developed by the international toy maker, Jazwares in a partnership brokered by the global licensing agency, IMG. The seven-year-old social media star’s toy line represents the latest expansion of Nastya’s universe in which …

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Rubies among latest herd of licensing partners for hit preschool series Dino Ranch

The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out hit preschool series, Dino Ranch. Having launched in January, the popular preschool series has proved to be a hit with both audiences and licensees, with …

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Asmodee Entertainment teams with Ata-Boy to launch new collectable gifts inspired by CATAN

Asmodee Entertainment is continuing on its charge for the expanded merchandise arena, having partnered with Ata-Boy to bring its hit tabletop gaming title, CATAN to the collectable gift space. Under the new partnership, the pair will develop a range of products, such as magnets, pins, and lanyards, all of which …

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When Geek Culture went Pop! | Kids Industries on how we’ve all become geeks (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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