Licensing

Going to BLE? Here’s 35 things you don’t want to miss at this year’s show

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

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Anna Knight promoted to vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

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Tom Hanks to take on role of Mattel’s Major Matt Mason in another toy film adaptation

Tom Hanks is casting aside the cowboy hat so familiar from the Toy Story franchise and donning the space suit, this time to play the role of an astronaut in an entirely different, big bucks toy movie. Amid the current Hollywood trend to adapt almost every toy brand into a …

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Airfix celebrates 40 years of the Motörhead album Bomber with special Heinkel model

Hornby Hobbies’ popular Airfix brand is marking the 40th anniversary of the rock band Motörhead’s third studio album, Bomber, with a specially licensed version of its latest Heinkel 1:72 scale model. Emblazoned with the ‘Bomber’ markings, the anniversary edition of the model will arrive with a specially created Anniversary box …

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Paddington on Ice to land at Hyde Park Winter Wonderland this year

Perennial family-favourite, Paddington is venturing to Hyde Park’s Winter Wonderland this November to make his UK debut in the live show, Paddington on Ice. Following its incredible success at Germany’s largest theme park, Europa-Park, Paddington will be gliding onto the ice from Thursday, November 21 2019. The 45-minute show will …

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Barbie teams with Virgin Atlantic to encourage girls into careers in aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

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Disney signs 10 year deal with British film studio Pinewood

Disney has just signed a deal to rent the majority of Pinewood Studios in Buckinghamshire, bringing the battle of the media giants to UK soil as both continue to vie for UK talent. The Studio landed a ten-year lease for the studio space it used for past films such as …

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Hasbro and LEGO lead toy programme for DreamWorks’ Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Rock Saws gets royal treatment with range of Queen puzzles

Zee Productions is continuing to roll out a raft of titles designed to shake up the puzzles sector with artwork from some of rock music’s most iconic albums, this time turning its hand to the legendary stadium rockers, Queen. In partnership with Bravado, the sub-division of Universal Music and licensing …

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