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Licensing

What has a new LEGO and Nintendo partnership got up its sleeve for Mario?

Something fun is being built… is the tease that came from LEGO’s social media account in reference to a new partnership with the video game studio, Nintendo and a secret LEGO Super Mario project. The tease was drip fed via LEGO’s Twitter page yesterday, March 10 – now officially recognised …

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Smiffys owner RH Smith & Sons acquires US business Chasing Fireflies

RH Smith & Sons – the parent company of the popular Smiffys fancy dress and party specialists – has acquired the US party and costume business Chasing Fireflies after its holding company went into administration. Chasing Fireflies is a long-established brand name in the US, known for its wide product …

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DreamWorks’ Trolls World Tour theatrical release date moved to April 10th

The theatrical release of DreamWorks Animations’ Trolls World Tour has been brought forward from its original slot of April 17th to April 10th this year. The follow up feature to 2016’s blockbusting success has been shuffled along the movie slate this year, as it occupies the slot previously belonging to …

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Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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Consumer products development underway for Netflix’s newest pre-school series Buddi

Work is underway in the licensing efforts surrounding the newest early pre-school series to land on Netflix, Buddi – co-developed by the kids’ programming legend, Keith Chapman – with a consumer products programme led by the licensing expert Valerie Fry. Chapman – the much-loved name behind the likes of PAW …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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Fireman Sam and Despicable Me join the Tonies licensed audio content portfolio

Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Toybox Labs signs deal with Beano Studios for 3D printed toys

The kids 3D printing platform, Toybox Labs, has licensed a cast of Beano Studios’ characters in a groundbreaking new deal that brings the first premium toys to the Toybox platform. The agreement means that kids and fans will now be able to download and print their favourite Beano characters from …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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