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Licensing

Intu Metrocentre welcomes UK’s first Angry Birds adventure gold attraction

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Iron Maiden and Motorhead launch official puzzle ranges

Jigsaw puzzling has gone rock n roll… Well, heavy metal to be precise. And it’s all thanks to the efforts of the UK firm Zee Productions and its range of Iron Maiden, Priest, Motorhead and Slayer themed puzzles. The fledgling toy firm has paid tribute to some of the gnarliest …

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Thunderbirds Are Go toy line launches across Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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LIMA reveals 2019 International Licensing Awards finalists

The ballot for the 2019 International Licensing Awards has been finalised, featuring 154 nominees vying for the prestigious industry honour. For the first time in the Awards’ 33-year history, submissions and judging have been held online, encouraging more international submissions than ever before. The judging panel included nearly 150 executives from …

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Funko reveals Avengers: Endgame line-up

Funko has been busy the past few months, preparing to launch an extensive line-up of Pop Vinyl figures based on the upcoming Hollywood release, Avengers: Endgame. The first details of the range have emerged as a collection of images, following the recent movie poster reveal, in which it was confirmed …

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Panini is launching a Tour de France sticker album as famous yellow jersey turns 100 this year

The race is on for collectors to become King of the Sticker Album this summer as Panini prepares to launch its first Tour de France sticker album. The news was wonderfully first reported by the French newspaper, Le Journal du Dimanche, which detailed promotional posters featuring the defending champion Geraint …

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Amscan International welcomes Allison Moore back to role of licensing manager EMEA

Balloon and dress up manufacturer, and supplier, Amscan International Ltd has welcomed Allison Moore back to the role of licensing manager EMEA. Moore previously worked at Amscan from 2001 to 2010 within its marketing and product management arm. During that time, Moore was responsible for managing the product lifecycle for …

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