Licensing

Funimation and pop culture retailer FYE partner on My Hero Academia product line

The anime giant, Funimation has struck up a new partnership with FYE, a specialty retailer of pop culture merchandise, to launch a new collection of My Hero Academia-themed exclusive products. The first launch in the new partnership is the curation of an exclusive My Hero Academia Crate, a subscription box …

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Hasbro to build live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Golden Bear signed as master toy partner for new animated pre-school series, Love Monster

Golden Bear has been signed as the master toy partner for the forthcoming Boat Rocker Studios children’s series, Love Monster. The partnership will see Golden Bear produce licensed Love Monster products for the UK, Ireland and Australia across a range of categories, including plush, plastic, role play, electronic learning aids, …

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Mattel launches BTS collectable mini figures in latest K-Pop collab

Mattel is making a play for the pop culture collectables market with the launch of a new line of mini figures inspired by the global phenomenon and K-Pop band, BTS. The toymaker made the announcement via Twitter when it declared: “Because who doesn’t love tiny surprises?!? Show you love by …

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Barbie to star in first full length Barbie Dreamhouse Adventures feature

Barbie is to star in a new special – and the first full-length feature – episode of the animated series Barbie Dreamhouse Adventures. It follows the successful launch of the new series back in 2018 when it landed on the hit kids’ channel, POP. Thanks to its successful run, Barbie …

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Smiffys prepares for Destination Star Trek with new range of official dress up

The dress up and party specialist, Smiffys, has secured a new line of official Star Trek costumes, thanks to a deal brokered by Wildbrain CPLG with the brand owners, CBS Consumer Products. Smiffys’ exclusive range of Star Trek dress-up pays homage to the franchise’s favourite characters and will launch officially …

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Disney Store launches first floor Star Wars and Marvel hub, Destination 350

Disney Store has launched a new in-store hub for all things Star Wars and Marvel with the grand opening of D350 (Destination 350) in its London’s Oxford Street store. The new first floor space will house not only the most up to date product for collectors to get their hands …

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CHF Media’s Pip Ahoy! lands Cartoonito slot at ‘key time for its toys’

CHF Media Group’s hit pre-school animation, Pip Ahoy! is now airing on Cartoonito, earning the brand “greater exposure” that will help ‘fuel its toy line at a key time of year.’ The series has been airing on the platform since October 1. In line with consumer demand, Pip Ahoy! now has …

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Mattel Films to develop Barney movie that will ‘surprise and subvert’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Renegade Game Studios launches Scott Pilgrim miniatures board game to Kickstarter

From graphic novel series, to feature film starring Michael Cera, and now to the world of tabletop miniatures gaming, Scott Pilgrim is about to embark on its latest entertainment incarnation. Renegade Game Studios and Oni Games have detailed the upcoming launch of Scott Pilgrim Miniatures The World, a board game …

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