Licensing

Global games and puzzles firm YWOW takes on US market with Kraft Heinz line-up

The international games and puzzle company, YWOW Brands has made its big move on the American market with the launch of a new range of Kraft Heinz branded novelty puzzles. The deal was brokered by Kraft Heinz’s exclusive licensing agency, Brand Central, and arrives as YWOW continues to make waves …

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Xplora’s new kids’ smartwatch partners with Tom & Jerry, Peter Rabbit to keep kids active and safe

The Norwegian smartwatch company, Xplora, is making its move on the kids’ tech space with the launch of its own children’s smartwatch and a partnership with popular kids’ franchises Peter Rabbit and Tom & Jerry. Developed for children aged five to 12, the XGO2 Android smartwatch features a number of …

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Warner Bros. teams with Toybox to let fans 3D print their own licensed toys at home

Warner Bros. Consumer Products has partnered with Toybox, a company specialised in 3D printers that allow fans to create their own toys at home, to enable audiences to print characters from across the Warner Bros. portfolio. Marked by many as a major step forward in the ongoing development and evolution …

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Games Workshop builds out entertainment business with former Hasbro exec Finn Arnesen

Games Workshop Group is delving deeper into the entertainment business with the appointment of the former Turner Broadcasting and Hasbro Studios executive, Finn Arnesen as its first head of entertainment development. In his new role, Arnesen will get to work mining the Warhammer library of novels and short stories in …

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Zuru’s Vlad & Niki Superhero Surprise lands in the UK this May

Zuru has lifted the lid on a new raft of unboxing experiences inspired by and based on the internet sensations, Vlad and Niki. The new Vlad & Niki Superhero Surprise range is scheduled to land at retailers from May this year. Recognised as one of the biggest YouTube channels in …

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Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Television game shows The Cube and Lingo land new board games from All3 Media and John Adams

John Adams has partnered with the independent distributor, All3Media International to bring new board game adaptations of the popular game show television game shows, The Cube and Lingo, to the UK. A new board game based on The Cube is expected to land on UK shelves by July this year, …

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SEGA teams with TOMY to bring Sonic the Hedgehog into the Mocchi-Mocchi fold

The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …

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Global demand for anime ‘shows no signs of slowing’ as Crunchyroll details international licensing deals

The global anime brand, Crunchyroll, has detailed a full slate of licensing partnerships to span toys, collectables, board games, outdoor, and more, across its library of anime series, including the hit action series Jujutsu Kaisen, Bananya, and the Crunchyroll original series, The God of High School. The new suite of …

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Cardi B launches own fashion doll with new women-owned toy brand Real Women Are

The multi-platinum recording artist, Cardi B, has launched a limited edition fashion doll in partnership with Real Women Are, a new diverse and inclusive doll brand, in timed to coincide with Women’s History Month. Recognised as a female entrepreneur, Cardi B inspired and created the doll in her outspoken and …

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