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Licensing

Hasbro, Chicco, and Learning Resources among TIE’s Play for Change awards finalists

Hasbro, Chicco, Clementoni, and Learning Resources have been named among the nine finalists for the inaugural Play for Change awards, an initiative developed by Toy Industries of Europe to celebrate and champion the companies and products fueling changes in sustainability, and encouraging children’s future skills. Orchestrated by Toy Industries of …

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Kids’ audio platform Yoto launches new Phonics pack to assist early learners with speech

The children’s audio platform, Yoto has detailed the launch of its new Phonics pack, a new range that has been designed to assist early learners enhance their speech, listening and reading skills at home. Phonics involves the relationship between sounds and their spellings. The goal of phonics instruction is to …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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How The International Elf Service is taking families back to the traditional this Christmas

Inspired by the mind of JR Tolkein and his Letters from Father Christmas, Emily Beckloff began penning her own letters of correspondence with Saint Nick in 2009 as a means of adding a little extra festive magic for her own family under the name the International Elf Service. By 2014, Beckloff …

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AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take …

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Posh Paws named new plush partner for Sesame Street

The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …

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LEGO does Batman Day in style with LEGO DC Batman 1989 Batwing reveal

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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