Licensing

Hasbro and Universal partner to launch Transformers x Jurassic Park mash-up… proving that life does find a way

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under …

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Melissa & Doug details global launch of PAW Patrol and Blue’s Clues & You toy ranges

The global toy brand Melissa & Doug has detailed a new range of co-branded PAW Patrol and Blue’s Clues & You toys, developed in partnership with Nickelodeon, to be made available at retailers across the globe. The multi-year partnership launches with 50 items in the line-up for 2021, including the …

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Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August. Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art …

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Mattel is developing a live action Polly Pocket movie with MGM

Mattel has unveiled plans to develop its popular micro doll brand, Polly Pocket into a live-action motion picture, partnering with Metro Goldwyn Mayer (MGM) on the family comedy. The pair has brought Lena Dunham’s production company Good Thing Going in on the project. Lily Collins (Emily in Paris) will take …

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Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

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Sustainability in Licensing | The Insights Family: “Kids are becoming leaders in sustainable consumption”

Children’s consumption habits are changing and a new generation of consumers are looking to become leaders in shopping sustainably, is the message to emerge from day one of two of this week’s Sustainability in Licensing Conference. An opening presentation given by The Insights Family’s chief product officer, Jonathan Watson, highlighted …

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LEGO introduces multiplayer mode to LEGO Super Mario and LEGO Luigi range

The LEGO Group is bringing an all-new multiplayer mode to its LEGO Super Mario universe, enabling kids and fans to connect LEGO Mario and LEGO Luigi figures for heightened social play. The new development for the franchise will now see children able to connect their LEGO Mario and LEGO Luigi …

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Exploding Kittens launches first licensed title Exploding Minions with Illumination and Universal

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development. The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises …

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Global toy craze Cats vs. Pickles lands first long form animated series and first publishing plans

Cats vs. Pickles, the global collectable toy craze that has rocketed to success across the world’s toy markets in recent months, has landed its first extended original TV series, a move that is expected to ‘unlock the IP’s potential for international marketing, licensing, and additional consumer products.’ The move is …

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LEGO Education and NASA launch STEAM learning series ahead of the Artemis I mission

LEGO Education has detailed a new collaboration with NASA to launch a free digital STEAM learning series this September, designed to spark curiosity and engagement in STEAM through the upcoming Artemis I mission. Called Build to Launch: A STEAM Exploration Series, the 10-week series includes interactive episodes and open-ended prompts …

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