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Licensing

LEGO City and LEGO Technic help toymaker to record sales in full year results

LEGO appears to be bucking the trend of the toy industry, having reported record sales and a rise in profits in its latest financial results. The Danish toymaker has seen a strong demand for its Harry Potter licensed lines, as well as its LEGO City lines such as the Police …

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Alpha Group UK extends master toy range for Super Wings as season four comes in to land

Alpha Group UK has detailed the launch of Season Four of its hit pre-school animation Super Wings, as well as an extended master toy range that will see new products introduced this autumn/winter. Season Four introduces a new Super-Charge theme which sees the Super Wings characters physically transform into stronger, …

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Gibsons extends its partnership with Transport for London for new puzzle launches

Following record sales of its London Underground-inspired card game, Mind the Gap, the family owned jigsaw and board game outfit, Gibsons has expanded its partnership with Transport for London. In a deal brokered by TSBA Group – the licensing agent for Transport for London – Gibsons will produce a raft …

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Chris Packham joins creative team behind animated eco-comedy Flora of the Forest

Conservationist and national treasure, Chris Packham has partnered with the creative team behind Flora of the Forest to provide expert consultation and input into the natural history elements central to the animated pre-school ‘eco-comedy’ series. In his role – and working with the team at Koko Rose Media – Packham …

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Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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World Book Day: Modiphius Entertainment and Agatha Christie – Death on the Cards

With World Book Day upon us, and London Book Fair only around the corner, it stands to reason that March is a month in which to celebrate the written word and the lengths to which it has shaped and influenced the entertainment space of modern day. It’s common at this …

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Spin Master launches season two of Bakugan: Armoured Alliance in the US with expanded toy lines

Spin Master has detailed the US launch of its Bakugan: Armoured Alliance, the second season of its popular anime series which is part of its global Bakugan franchise encompassing toys, a card game, and a mobile app. Produced by Spin Master Entertainment, season two of the anime adventure series launched …

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Licensing specialist Martin Withers takes up sales director role at Pyramid International

The licensed gifts specialist, Pyramid International has welcomed martin Withers to the role of sales director, joining the team from Spearmark International where he served as commercial director for 15 years. Withers joins the team with vast experience and understanding of the licensing industry, with a particular focus on housewares …

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Acamar Films launches monthly Bing magazine with Redan following successful one-shot title from Kennedy Publishing

Acamar Films has signed Redan Publishing to launch a new stand-alone monthly magazine for its popular animated IP, Bing. The move follows the successful launch of the one-shot Bing title from the UK’s Kennedy Publishing. Out now, Kennedy Publishing’s Everything Bing is a one-shot stand-alone magazine featuring activities such as …

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