Licensing

Nelvana, Spin Master and TMS Entertainment greenlight season 4 of Bakugan: Evolutions

Corus Entertainment’s Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live-action content, has teamed with global children’s entertainment company Spin Master – creators of BAKUGAN – and TMS Entertainment to announce the start of production on a new season of BAKUGAN. Titled Bakugan: Evolutions (26 x 22 mins), the fourth season …

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Team GB to present Day 1 keynote at Brand Licensing Europe

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics. BLE – the meeting place for …

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Polly Pocket magazine to hit UK shelves on 22 October

Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series. With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales …

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Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November). Disguise will design, market, manufacture …

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Acamar Films renews Bing partnership with master toy licensee Golden Bear

Acamar Films, producers of the multi-award-winning TV show Bing along with Brown Bag Films, has renewed its licensing deal with master toy licensee Golden Bear. The EMEA agreement, which extends the partnership for a further four years, will run until 2025. Golden Bear has seen huge success with its Bing …

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Mr Men & Little Miss to return to TV screens for Gen Alpha to enjoy

Endeavor Content and Japanese design and licensing company Sanrio (Hello Kitty), which acquired the Mr Men Little Miss brand in 2011, have closed a deal that will see the much-loved characters return to our TV screens. The deal continues Endeavor Content’s push to identify compelling long-term IP and to produce premium family, …

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Dr. Seuss kicks off Christmas with a raft of brand-new licensing partnerships for The Grinch

Dr. Seuss Enterprises, the leading global children’s entertainment company, is welcoming the holiday season with a broad and diverse licensing program for one of its most iconic properties, the Grinch. Building off the success of Grinchmas 2020, which saw early sellouts and record sell-through rates, this year’s programme for The Grinch will focus on a premier global …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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Mattel Creations announces the Hot Wheels x Gucci Cadillac Seville

Mattel Creations, the design collaboration and direct-to-consumer platform of Mattel Inc, is adding to its growing list of creators with a unique Hot Wheels collectible to mark high-end fashion house Gucci’s 100thanniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the legendary Seville by …

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Rubies to bring Numberblocks characters to life with new costume license

Rubies, the world’s largest manufacturer and distributor of fancy dress, has welcomed yet another impressive license to their extensive portfolio with the announcement that the company is the official dress-up licensee for children’s TV show Numberblocks, One of the biggest shows on television and online, Numberblocks is a BAFTA award-winning …

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