Licensing

Fisher-Price to launch extensive toy line for upcoming pre-school series Gus – The Itsy Bitsy Knight

Mattel has entered into a multi-year global licensing agreement with PGS Entertainment to launch a full line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Under the agreement, Mattel and its Fisher-Price brand will develop new figures, play-sets, plush, vehicles and more. …

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Mattel and Sanrio partnership to launch new toy and accessory line across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle. Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate …

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Pop culture toy specialist Boss Fight Studio to launch Popeye the Sailor action figures

The pop culture specialist and action figures aficionado, Boss Fight Studio has struck up a new partnership with King Features Syndicate to create and launch a range of action figures and collectables based on Popeye the Sailor comics and cartoons. The deal was brokered by FanGirl Consulting and Brand Management …

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Stand out next year and get involved in the ToyNews 2021 Showcase special issue

Toy Fair season may not be taking on its usual form next year, with the traditional roster of shows now either moved to the summer months or cancelled until 2022, but that hasn’t stopped the need to showcase your newest product releases to the industry. Which is why ToyNews will …

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Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Spin Master and GUND to roll out board game and new plush lines for Silvergate’s Hilda

Silvergate Media has detailed a tranche of new partners for its popular animated series, Hilda, that includes not only a direct to retail partnership with the pop culture specialist, Forbidden Planet, but the series’ first board game courtesy of Spin Master and an extension of its successful plush line with …

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Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …

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Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products

Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizardiing World products based on the Harry Potter and Fantastic Beasts franchises. The range will span …

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LEGO Art grows its mosaic-building ‘relaxation’ portfolio with Harry Potter Hogwarts Crests sets

The LEGO Group is growing its LEGO Art portfolio with the launch of a range of Harry Potter Hogwarts Crests sets, designed to give Harry Potter fans and adult LEGO builders the chance to display their house allegiances. The new 2D tile mosaic wall art sets each allow Harry Potter …

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