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Licensing

Egmont and LEGO partner on new kids’ magazine with a focus on STEAM learning

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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Peppa Pig to make pop music debut with My First Album launch

Entertainment One has detailed the launch of a new Peppa Pig music album titled My First Album, marking the first of its kind for the popular pre-school character franchise. The music album is set to make a splash from July 19 this year and is available for pre-order from June …

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USAopoly to launch Toy Story collector’s chess and deck-building card game

USAopoly has detailed its latest collaboration, this time with Disney and Pixar for a raft of Toy Story licensed games. The range – which includes a Collector’s Chess Set inspired by the franchise, and a co-op deck-building game called Toy Story: Obstacles and Adventures, will land this autumn. Disney and …

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Kosmos Games gives hit videogame Cities Skylines the tabletop treatment

Kosmos has partnered with Paradox Interactive to bring the hit video game Cities Skylines to the tabletop space with its first board game adaptation. Taking its gameplay from the digital title, Cities Skyline – The Board Game challenges players to work cooperatively as a team of urban developers, or to …

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Bricklive secures partnership with Nickelodeon for PAW Patrol exhibit

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an apparance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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Hasbro’s Magic: The Gathering is getting its own Netflix animated series

Hasbro’s fantasy card game franchise, Magic: The Gathering is heading to a new home on Netflix, as plans get underway to develop the title into a new animated series. The series Magic: The Gathering will feature a new storyline that expands on the game’s power-wielding heroes, called Planeswalkers in the …

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Global retail sales of licensed products hits $280.3bn for 2018 but toys take a dip

Global retail sales of licensed merchandise and services hit $280.3 billion in 2018, a 3.2 per cent increase over the $271.6 billion generated in 2017, according to results of the fifth Annual Global Licensing Survey, released today by Licensing International. Licensed toys suffered a 2.1 per cent decline in sales, says …

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Hasbro to revive Micro Machines with Wicked Cool Toys as master toy partner

Hasbro has appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s nostalgia brand, Micro Machines, in a move to revive the retro line for today’s kids. Wicked Cool Toys’ portfolio already includes original IP as well as the master toy licenses for top brands …

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Playmobil partners with Warner Bros. for Scooby-Doo play-sets

Warner Bros. Consumer Products EMEA has struck upon a new deal with the international toymaker Playmobil to bring its popular Scooby-Doo franchise into the Playmobil fold. The leading toy manufacturer has secured the worldwide rights for Scooby-Doo core and the new Scooby-Doo theatrical motion picture, set to be released in …

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