Licensing

LEGO Technic reveals its first Ferrari build with the launch of 488 GTE “AF CORSE #51”

The LEGO Group has revealed the latest model to takes its place on the grid with the launch of the LEGO Technic Ferrari 488 GTE “AF CORSE #51”, an icon of the racetrack now replicated in minute detail. This racing car model comes with authentic features and design elements including …

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SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

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On the EDGE Conservation eyes plush toys move for its virtual influencer YouTube series

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, has outlined its ‘ambitious plans’ to build its IP portfolio, that include bringing the stars of its new digital YouTube series to the toy and plush aisles. The plans form part of a wider initiative …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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Anderson Entertainment signs new ITV Studios deal that allows it to grow portfolio of toys, figurines and more

Anderson Entertainment, the home of the iconic retro properties Thunderbirds, Captain Scarlet, UFO, and Space: 1999, has signed an agreement with ITV Studios that will enable it to expand its portfolio into toys and figures, as well as publishing, gifting, homewares and clothing. The new agreement allows Anderson Entertainment, the …

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Hasbro brings Peppa Pig audio stories to Amazon Prime, Apple Music, Spotify and more

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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Craft Buddy secures major licensing partnership with Disney for new licensed Crystal Art ranges

The arts and crafts specialist, Craft Buddy, has struck up a major licensing partnership with Disney to bring a raft of new licensed Crystal Art lines to market in spring next year. The range will be based upon some of Disney’s most iconic and popular characters. The license will be …

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The Early Learning Centre brand launches into baby and children’s wear and accessories

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …

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Beyblade Burst crowns its virtual Beymaster Invitational Ultimate Champion

Beyblade Burst, the popular global brand and physical spinning top toy range, has crowned the ultimate champion of its first all-digital Beymaster Invitational, an event that ran throughout October and pitted 12 Beyblade influencers against one another in a virtual worldwide competition. It was Brazil’s Cyprus’s Channel that was named …

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