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Fashion doll brand Designafriend is getting its own animated series

The fashion doll brand Designafriend is getting its own animated series, thanks to a new collaboration with 3Megos and Brands with Influence. The deal was announced at London’s Distoy where Kid Kreations, the team behind the Designafriend brand, cited the increased demand for toy brands to be set in a …

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Modiphius launches Agatha Christie – Death on the Cards in first party gaming move

The world of the beloved mystery author Agatha Christie is making its way to the party gaming scene, thanks to the efforts of the tabletop gaming experts at Modiphius. Marking both a first for the team best-known for its success with wargaming titles such as Fallout and the recently released …

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Hasbro unveils The Lion King Mighty Roar Simba in its latest Disney collaboration

If you thought Hasbro’s Furreal range of doe-eyed animatronic characters couldn’t get any cuter, think again – because it’s only gone and pulled this little number off. The global toymaker has detailed a new partnership between its own Furreal brand and Disney’s The Lion King, to launch Disney’s The Lion …

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BeyBattle Burst sees surging demand in MENA as fans ready for 2019 Asia Championship

BeyBattle Burst has reinforced its position as one of the most popular action collectable toys for boys in the Asian market, following a season of strong sales and the success of another BeyBattle Burst Asia Championship. BetBattle Burst, the official trademark across MENA, is currently one of the region’s best …

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Disney Stores celebrate Aladdin UK release with Make-A-Wish partnership

Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in the UK and Europe with a Make-A-Wish collaboration to help deliver life-changing wishes for seriously ill children. Disney Stores across the UK and Europe are inviting guests to visit their local store on Saturday, May …

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Mattel extends DC Universe partnership and lines up new DC Super Hero Girls content

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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BLE 2019 to celebrate the British and European animation industry

Brand Licensing Europe will be shining a spotlight on the British and European animation industry this year, with a special pavilion and keynote focusing on the vibrant sector. The BLE team is now inviting studios to come forward and take part in this year’s special showcase. “The animation industry in …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences. The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. …

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