Licensing

Game designer Rachel Lowe launches the official The Elf on the Shelf Board Game

Award-winning board game designer Rachel Lowe has partnered with The Lumistella Company to bring its flagship property, The Elf on the Shelf to the traditional board gaming space in time for Christmas. The move acts to cement Elf on the Shelf as part of the festive tradition for families across …

Read More »

LEGO expands on its LEGO Art series with Disney’s Mickey and Minnie Mouse 2D wall art sets

The Danish construction toy maker is expanding its LEGO Art series once more with the addition of the new LEGO Art Disney’s Mickey Mouse set, allowing older builders to celebrate the iconic Walt Disney character – alongside Minnie Mouse – in 2D mosaic wall art form. LEGO Art has been …

Read More »

Global Licensing Group details new dates for BLE 2021 – a hybrid of in-person and online events

Global Licensing Group, a division of Informa Markets and event organisers of Licensing Expo and Brand Licensing Europe, has detailed its 2021 and new event format, bringing with it a hybrid of in-person and virtual offerings. Licensing Expo will take place live and in-person at the Mandalay Bay Convention Center …

Read More »

Posh Paws lines up Sing 2, Minions 2, Jurassic World and Classic Monsters plush with Universal

Posh Paws International has extended its long-standing partnership with Universal Brand Development to continue producing its licensed plush products as the studio rolls out new film and TV content across its blockbuster animated franchises. Leading the charge will be the launch of a range of soft toys based on the …

Read More »

Epoch Making Toys sees 2021 as ‘year of huge potential for Super Mario Games’ after initial “resounding success”

EPOCH making toys has earmarked 2021 as a ‘year of huge potential’ for Super Mario Games, as the international toy firm prepares to bolster a range of official Nintendo licensed products launched to UK retail this autumn/winter. Its current portfolio, comprising the Super Mario Balancing Game that challenges players to …

Read More »

The Koyo Store lands Games Workshop deal to launch Warhammer 40,000 collectables

The entertainment merchandise specialist, The Koyo Store, has secured the global rights to create a range of officially licensed Warhammer 40,000 collectables through a new partnership with Games Workshop. The deal marks a major success for The Koyo Store as the range will not only be sold through Games Workshop’s …

Read More »

Posh Paws: “2021 is lining up to be our biggest yet” thanks to portfolio of heavyweight licenses

The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …

Read More »

BBC Studios launches digital trading cards collection Doctor Who: Worlds Apart on blockchain

Doctor Who has completed its jump into the realm of digital trading cards with the launch of Doctor Who: Worlds Apart, a digital platform that features more than 200 trading cards for Whovians and collectors to obtain. Developed by a pairing of BBC Studios and Reality Gaming Group, the new …

Read More »

Panini UK and Ireland ‘takes product up a notch” with Premier League Official Sticker Collection 2021

Panini UK and Ireland has cited the ‘incredible reaction’ from fans and consumers to the launch of its first Premier League sticker collection last season as the basis of the inspiration to “take this year’s product up a notch” as it delivers the Panini Premier League Official Sticker Collection 2021 …

Read More »

Plug-in Media eyes toy partners as its pre-school hit Tee and Mo returns to CBeebies

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s tenth musical special to launch on the …

Read More »