Licensing

Character Options named master toy partner for Moonbug Entertainment’s Morphle

Character Options has been named the EMEA and Australian master toy partner for the popular children’s series Morphle in the latest advance for Moonbug Entertainment’s growing licensing plans. The deal was brokered by The Point. 1888 and will see Character Options produce a range of Morphle branded play-sets, plush, vehicles, …

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Aurora World named master toy partner for Aardman’s festive musical Robin Robin

Aurora World has been tapped as the master toy partner for Aardman’s new animated musical special, Robin Robin in a deal that will see the company develop the plush version of the titular character. The new plush Robin Robin will be launched alongside the publishing and film premiere of the …

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Smash hit kids’ series Bluey to land on CBeebies next month with UK toy ranges to follow

The Australian smash hit kids’ series, Bluey is landing on CBeebies next month. The channel will be the first free-to-air platform in the UK to broadcast the series which is backed by BBC Studios. Under the new deal, series one of the hit animated series will air on the channel …

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Steamforged ‘stealth drops’ SEGA partnership for Sonic the Card Game

Steamforged Games, the tabletop gaming specialist behind hit titles like Monster Hunter, Dark Souls, and the Peaky Blinders card game, Faster Than Truth, has set tongues wagging once more, with a tease of a new card game based on SEGA’s iconic Sonic franchise. The announcement of a new partnership between …

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No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …

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LOL Surprise celebrates success of its Pineapple Dance Studios partnership

The global fashion doll brand L.O.L. Surprise! has partnered with Pineapple Dance Studios for a series of virtual dance workshops aimed at encouraging children to express themselves, get active, and dance. The two free of charge workshops took place on Sunday, March 7th, with 600 families tuning in from home to …

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Wow! Stuff unleashes new Jurassic World flying toys, collectables, and more in Universal partnership

Wow! Stuff is continuing to expand its portfolio of hit licensed brands with the addition of Universal Pictures and Amblin Entertainment’s blockbuster franchise, Jurassic World. Under the new partnership, Wow! Stuff will unleash a series of collectables and flying toys based on the iconic Pteranadon, including the Pteranadon Jump Rocket …

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Tonies partners with Acamar Films to bring Bing to the audio platform in 2022

The children’s audio story-telling platform, Tonies, has secured a new partnership with Acamar Films to bring its flagship pre-school character, Bing to the portfolio. The award-winning pre-school show will now join the Tonies line-up, with a scheduled release of 2022. The new Bing figurine – when paired with a Toniebox …

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Sight loss charity Guide Dogs UK creates The Gruffalo scents to make story time inclusive

Magic Light Pictures and Macmillan Children’s Books have partnered with the sight loss charity, Guide Dogs to answer the age old question: what does the Gruffalo smell like? Via this innovative new partnership, characters from the popular children’s book by Julia Donaldson – Mouse, Fox, Owl, Snake, and the Gruffalo …

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Hasbro and Entertainment One unveil Peppa Pig content plans through to 2027

Hasbro’s global content studio, Entertainment One, has outlined a new content plan for Peppa Pig, confirming that 104 new episodes have been given the go ahead for production. The plans will ensure that a pipeline of fresh content of the popular pre-school IP will be in place through to 2027. …

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