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Licensing

Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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Local shopping and family time will prosper this Christmas, says new research from Beano Brain

High street shops could be in for a festive season despite the looming threat of further lockdown restrictions at the hands of coronavirus across the UK, after all, as new research from Beano Brain, the insights agency from Beano Studios, cites local shopping as a key trend for this Christmas. …

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B&M to open up to 45 new stores in the UK following ‘strong growth’ in sales

B&M has detailed its plans to open between 40 and 45 new stores across the UK following a recorded ‘strong growth’ in sales that has encouraged the retailer to raise its half-year profit guidance as a result. The chain now expects to post an adjusted EBITDA of £285 million for …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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The Walking Dead invades Magic: The Gathering in limited edition Secret Lair monster mash-up

Wizards of the Coast’s globally revered Magic: The Gathering has struck upon a ‘one-of-a-kind crossover with AMC’s The Walking Dead, to bring a super-limited-edition drop to the strategy card gaming franchise called The Walking Dead Secret Lair. The drop will include an all-premium foil set of cards, with all but …

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Spielwarenmesse postpones Nuremberg toy fair until Summer 2021

Nuremberg’s annual Spielwarenmesse is to take place in the summer of 2021, a move from its usual January/February slot in response to the current measures in place regarding the persistent Covid-19 pandemic. For the first time in the show’s long history, the large scale toy fair has been postponed until …

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A Family Fare: ToyNews’ guide to the latest in the Games & Puzzles market

Sales surges of 240 per cent at the height of lockdown, reports of some manufacturers hitting Q4 levels of sales throughout June, and a nation that owes its sanity to the vast spectrum of board games and puzzles out there and the retailers and suppliers that have been keeping them …

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Acamar Films’ Bing labelled ‘fastest growing pre-school brand in Benelux’ by toy partners

Acamar Films’ Bing has been labelled the ‘fastest growing pre-school brand in the Benelux region’, according to the distributor of the Golden Bear master toy line across the region, Spectron. The toy firm has recently increased its listings to include Belgium within its remit, following the success of the autumn/winter …

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Winning Moves’ The Lakes Monopoly labelled a sell-out success in the UK and overseas

An official Monopoly edition based on The Lakes, produced by Winning Moves UK, has proved to be a major success with UK board gamers, and is already heading for the Christmas number one spot, according to its manufacturers, a full three months ahead of the big day. The game hit …

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