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Licensing

BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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Hasbro reveals latest Star Wars toy line-up in Triple Force Friday YouTube event

Hasbro has lifted the lid on an extensive raft of new Star Wars in the run up to the Star Wars triple Force Friday event taking place on October 4th this year. The line-up was revealed via a global livestream event on YouTube, hosted by Warwick Davis, and starring a …

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Universal Brand Development taps Warner Bros’ former VP of licensing, Paul Bufton

Warner Bros Consumer Products former VP of licensing and business development EMEA, Paul Bufton has joined the Universal Brand Development unit, taking on the role of vice president of consumer products for Europe, Middle East and Africa. Bufton joined Universal this past month and now reports directly to Vince Klaseus, …

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The Games & Puzzles and BLE special issue of ToyNews is online and on desks now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the …

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Licensed costume firm Disguise plays for EMEA with MorphCostumes partnership

The international licensed costume and fancy dress specialist, Disguise, has made a strategic play for the European market via a new distribution partnership with MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating what the pair have called ‘a mutual confidence and …

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Stephen Davies named MD of BBC Studios Consumer Products and Licensing

Stephen Davies has been appointed managing director of BBC Studios Consumer Products and Licensing in a move which brings together all of the BBC commercial subsidiary’s UK publishing and licensing businesses together for the first time. Davies is currently the director for live entertainment, music and motion gallery at BBC …

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Elmo’s World to land on UK’s Tiny Pop channel in January 2020

Elmo is landing on the UK’s children’s channel, Tiny Pop in January next year, with a new and reimagined Elmo’s World series. It will consist of a run of five-minute interactive episodes covering pre-school topics, live action films and co-operative thinking games. Produced by Sesame Workshop, the non profit organisation …

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