Licensing

Xilam Animation secures master toy partnership with Simba Dickie Group for Oggy Oggy

Academy Award-nominated French animation studio Xilam Animation has signed Simba Dickie Group as the master global toy partner for its new preschool property, Oggy Oggy. Set to debut in A/W 2022, the range will target kids aged 3–6 years and span plush, figurines, playsets and accessories, vehicles, collectibles and sand …

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WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …

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Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s Lightyear, the origin story of Toy Story’s Buzz Lightyear. Through the agreement, Mattel has global (excluding Japan) licensing rights to develop a line of toys for the Lightyear franchise, including action figures, playsets, role play, …

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Asmodee Entertainment and Welbeck Publishing set to launch Ticket to Ride and Unlock! Escape Adventure puzzle books

Following the successful launch of the CATAN Puzzle Book last year, Welbeck Publishing Group and Asmodee Entertainment are releasing two further titles based on some of Asmodee’s best-known gaming brands. This new collaboration will see both Days of Wonder’s Ticket to Ride and Space Cowboy’s Unlock! titles join CATAN in …

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Disguise signs multiyear deal for Disney costume rights in EMEA

Leading global costume company Disguise, a division of toy and consumer products manufacturer JAKKS Pacific, today announced a multi-year licensing agreement for a wide range of Disney portfolio brands in Europe, the Middle East and Africa for dress-up, costumes and costume accessories, commencing in spring 2022. After being a North America costume …

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Semaphore Licensing signs Gabi Faye, star of the world’s #1 toy site on TikTok

Semaphore Licensing, known for creating successful licensing opportunities with products distributed at global retailers including Sephora, Target, Amazon, and Walmart, has welcomed TikTok creator Gabi Faye into its portfolio. With over 9.1 million followers on TikTok, Gabi Faye is known for her unique toy content, and has worked with leading brands …

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Outright Games to launch ‘DC League of Super-Pets’ video game in 2022

Outright Games has revealed the first-ever look at the forthcoming ‘DC League of Super-Pets’ video game as part of DC Kids FanDome, the 24-hour, immersive, global virtual event that took place this weekend. The game, which is inspired by the Warner Bros film due in theatres in summer 2022, is …

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Barbie gives L’Oréal Professionnel’s Steampod a limited-edition pink makeover

Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month. With over 2.2 million followers on her @BarbieStyle Instagram page, Mattel’s Barbie is a recognised fashion influencer. So when L’Oréal Professionnel …

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From PLAYMOBIL With Love: toy company releases James Bond Aston Martin DB5 – Goldfinger Edition

One of the most iconic cars in cinematic history, James Bond’s Aston Martin DB5, has been released today by PLAYMOBIL. The legendary vehicle from Goldfinger (1964) is synonymous with the 007 film series and has now been adapted into an authentic replica by PLAYMOBIL for the first time, in a …

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‘The Adventures of Paddington’ scores a host of Italian licensing deals

The Adventures of Paddington has secured its first Italian deals since launching on kids’ TV channel Rai YoYo earlier this year, helping Paddington firmly establish his presence in the Italian market. The deals were secured through The Copyrights Group’s agent in Italy, Rai Com, the wholly owned commercial subsidiary of …

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