Home / Licensing (page 4)

Licensing

MGA Entertainment’s LOL Surprise makes move on China market with iQIYI

China may just be the next site of MGA Entertainment’s ongoing push for global domination with its LOL Surprise brand, having just secured a new licensing partnership with the country’s iQIYI. Under this new agreement, iQIYI will target and manage third-party licensing for the LOL Surprise brand, while using its …

Read More »

Mattel tapped as global toy partner for Paramount’s Top Gun franchise

Keen to grab a piece of the action when the highly anticipated Top Gun sequel lands in cinemas next summer, Mattel has been named the global toy partner for Paramount Pictures’ follow-up title, Top Gun: Maverick. The global toymaker has picked up the rights to develop toys across multiple categories, …

Read More »

BLE details its ‘most inclusive educational programme in 21 year history’

Brand Licensing Europe has billed the educational programme surrounding its 2019 event as its ‘most inclusive in its 21-year history,’ with a slate of presentations, interviews, demonstrations and panel discussions across the world of character, entertainment, brand, lifestyle, and art and design. BLE’s License Global Theatre will feature 25 sessions …

Read More »

Moose Toys expands Fortnite Battle Royale collections with the Battle Bus

Building on the pop culture phenomenon of the hit video game franchise, Fortnite, Moose Toys is expanding its own licensed toy collection, with the arrival of the Fortnite Battle Bus. The Battle Bus is regarded as the most important vehicle in the game and the centre piece of Moose Toys’ …

Read More »

Vote for the top character and toy brands of the past year in the Licensing.biz Powerlist 2019

ToyNews’ sister title, Licensing.biz is bringing its popular Licensing.biz Powerlist back for 2019, celebrating the top 100 most influential brands across the character and entertainment, brands and lifestyle, art and design, and sports licensing sectors. With the return of this annual celebration of the hottest brands and licenses within the …

Read More »

PhatMojo named master toy partner for Paddington’s new TV series and third film instalment

Copyrights Group has named PhatMojo its new master toy partner for Paddington across the US, Canada, Latin America, Australia, and New Zealand. Under this new partnership, PhatMojo will create product ranges tied into all new media content being developed for the popular children and family IP, including the new TV series …

Read More »

Jazwares unveils world’s first Fortnite RC vehicle at San Diego Comic Con

Jazwares has unveiled the world’s first Fortnite remote control vehicle to fans of the hit video game franchise – and its subsequent toy line – at this year’s San Diego Comic Con. Until now, Jazwares’ toy range had consisted of a cast of six-inch action figures and a piñata llama. …

Read More »

Metallica is launching into the puzzles sector… and nothing else matters

Zee Productions is continuing its mission to shake up the puzzles sector with the head-banging artwork of some of the most seminal heavy metal and rock albums the genre has to offer, this time turning to Metallica for an inspired new collection. The firm will now release the first four …

Read More »

Funko launches its first board game to fans at San Diego Comic-Con

Funko has launched itself into the world of tabletop gaming, with the grand unveiling of its new board game at this year’s San Diego Comic Con, Funkoverse. “It’s thrilling to finally share with fans the debut of Funkoverse, the first pop culture infused board game from Funko Games,” said Brian …

Read More »