Licensing

Z-Man Games teases Pandemic style World of Warcraft: Wrath of the Lich King board game

A staple of the tabletop gaming scene, Z-Man Games’ Pandemic is making its first move into licensing, striking up a partnership with World of Warcraft to deliver a plague tackling board game that will strike at the heart of fans the world over. The upcoming title WoW: Wrath of the …

Read More »

PlayMonster brings Disney and Pixar characters to its hit product line-up

The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms. The deal is the latest to be established by …

Read More »

Licensing Expo Virtual details ‘most robust educational agenda to date’ ahead of next month’s online event

Retail education, sustainability clinics, and a keynote from senior executives from Warner Bros. Consumer Products make up just a fraction of the agenda for this year’s Licensing Expo Virtual, taking place August 24th to 26th in an online format. Celebrating 40 years… yes, 40, of connecting IP owners with retailers, …

Read More »

Penguin launches Peter Rabbit: Friend to Nature to celebrate the outdoors this summer

Penguin Random House UK and its Peter Rabbit team has launched a new annual campaign aimed at encouraging children and their carers to enjoy being creative in nature this summer. The Peter Rabbit: Friend to Nature campaign has also tapped the popular lifestyle blogger, Laura Brand as its ambassador to …

Read More »

Kids’ bike brand United Wheels UK lands multi-territory deal with Disney, Marvel, and Lucasfilm

The British bicycle brand, United Wheels UK Limited has detailed a new multi-territory licensing partnership with Disney, Marvel, and Lucasfilm movie properties as the company eyes further growth across the European markets and beyond. Its latest agreement will see the property rights extended across the UK, Ireland, France, Iberia, Italy, …

Read More »

Watch | Full trailer for Netflix’s final Transformers installment War for Cybertron: Kingdom lands

The full trailer for the third and final part of Netflix’s animated Transformers series, Transformers: War for Cybertron: Kingdom has landed. War for Cybertron: Kingdom introduces a line up of characters from the popular Beast Wars spin-off as the race to locate the missing AllSpark leads Optimus Prime, the Autobots, …

Read More »

LEGO brings Seinfeld back from the ’90s with new LEGO Ideas building set

The classic ’90s sitcom, Seinfeld is to be immortalised in LEGO form thanks to a successful fan-backed project launched via the LEGO Ideas platform. Fans will now be able to recreate some of the most iconic scenes with the LEGO Ideas Seinfeld set, featuring Jerry Seinfeld’s apartment, a buildable stage …

Read More »

The Insights Family launches IP performance comparison tool the IP Index

The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …

Read More »

Panini launches its official Minecraft Treasure Sticker Album and collection

Panini has launched its new official Minecraft Treasure Sticker Album and collection, a series of 256 stickers for fans of the video game franchise, with special versions that allow collectors access to Minecraft videos via the Panini Collectors app. Minecraft is an open-ended, block building sandbox game in which fans …

Read More »