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Posh Paws secures glistening new deal with Swarovski for high-end plush

Posh Paws is making a play for the high-end plush market through a new partnership with Swarovski to manufacture and supply a new range of Swarovski-approved plush products. In a deal brokered by Licensing Link Europe, the collection will be created under the Chic & Love brand that not only …

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John Lewis goes traditional with this year’s Top 10 toys for Christmas list

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Topps champions the launch of its Match Attax 2019/20 trading card game

Topps has launched its Match Attax 2019/2020 trading card game just this week, promising football fans to deliver them the best incarnation of the popular collectable range to date. “We’re back, and back with a bang,” said the firm via its press release, that went on to state that the …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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University Games and Paul Lamond venture North to launch Game of Thrones 3D puzzles

University Games and Paul Lamond will be venturing north of The Wall – and certainly the M25 – when it breaches the gates at Birmingham’s NEC next week to launch its new collection of Game of Thrones 3D puzzles at this year’s Autumn Fair. Following the epic, if not opinion-dividing, …

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BLE 2019: Best of British Animation to be celebrated with expert keynote

Brand Licensing Europe has detailed the first of two keynotes to take place at this year’s event. Storyboard: The Best of British Animation will spotlight the inspirational and aspirational creativity and success of some of the nation’s most prolific production studios with a panel of experts spanning some of the …

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Hasbro’s Cluedo mansion to undergo renovation with Houzz campaign partnership

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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BlogOn Toys to host Warner Bros. as DC celebrates 80 years of Batman

DC, the home of superheroes Batman and Superman, will be attending BlogOn Toys for the first time this September, as part of an extensive campaign celebrating 80 years of the caped crusader. BlogOn Toys takes place at The Coppid Beech Hotel Bracknell, Berkshire, on September 21, coinciding with Batman Day …

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The marketing-focused August issue of ToyNews is ready to read online now

The marketing-focused August issue of ToyNews is available to read online, on your iPad, laptop or smart device now. This month, ToyNews dives into the world of marketing with our exclusive interview with Generation Media’s Jonathan Chambers as he explores the evolving world of TV and streaming, and what it …

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