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Licensing

Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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Zimpli Kids lands licensing partnership with Ryan’s World

Zimpli Kids has secured a new licensing partnership with pocket.watch for a range of official Ryan’s World branded products. The worldwide licensing deal will witness the launch of new products based on the YouTube megastar. His YouTube channel, Ryan ToyReview, currently has over 17 million subscribers and boasts around 26 …

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Indie video game Shovel Knight returns to Kickstarter for board game adaptation

The multi-million best-selling indie video game Shovel Knight has returned to Kickstarter to appeal to fans, this time in the form of a new physical board game adaptation. The original digital title was launched to the crowdfunding platform back in 2014 when it entered the fray with the initial goal …

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PAW Patrol hits the road for UK intu shopping centres tour this summer

The cast of Nickelodeon’s hit pre-school TV series, PAW Patrol will be hitting the road this summer and autumn with a UK tour designed to thrill fans and support retailers across the country. Spin Master – producers of the show that continues to be one of Nick Jr’s top-rated pre-school …

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Paramount Pictures reignites plans for ‘Britain’s Disneyland’ theme park

A delayed project to open Britain’s largest theme park in Kent – our own ‘answer to Disneyland,’ is back on, having signed a new deal with the Hollywood film studio, Paramount Pictures. The studio pulled out of plans to be the London resort’s title sponsor two years ago, but has …

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Licensing Expo 2019 sees another year of growth

Licensing Expo, the international licensing show that took place in Las Vegas last month, has seen yet another year of growth as the show results herald a successful 2019 event. Of the hundreds of exhibitors at the show that ran from June 4 to 6, more than 150 were new …

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Hot Wheels live show to crash into Europe in 2020

Mattel’s Hot Wheels brand is landing in Europe with a touring live show that will bring full-sized Monster Trucks that perform all manner of stunts to the UK, Poland and Denmark next year. The European leg of the tour follows the brand’s live show launch in the US earlier this …

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USAopoly unveils Harry Potter: Death Eaters Rising tabletop game

The Harry Potter board games just keep on coming this year, as USAopoly unveils its latest Wizarding World themed creation in Harry Potter: Death Eaters Rising. Based on the fifth film in the iconic franchise, Harry Potter and the Order of the Phoenix, Death Eaters Rising is a cooperative card …

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Egmont Publishing will “shake up kids’ magazines” with Ryan’s World title

Egmont Publishing will be part of the ongoing global domination of Ryan’s World, having just secured the rights to publish the official Ryan’s World magazine and books. Ryan is the seven year old star of RyanToys Review, a YouTube channel that attracts 60 million views a month in the UK …

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Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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