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Numskull’s new Tubbz collectables will ‘provide something for all kinds of fans’

The pop culture and video game licensing specialist, Numskull has expanded on its plans for its new range of toy collectables, Tubbz, indicating that the series – comprising toy rubber ducks adorned in popular licensed character get-up – will have something for all manner of fandom when the line hits …

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PhatMojo plays for pop culture with indie video game-inspired toy line Baldi’s Basics

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics. Inspired itself by …

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ITV Studios lands Thunderbirds Are Go campaign with Gulliver’s Theme Park Resorts

ITV Studios Global Entertainment has secured a partnership with Gulliver’s Theme Park Resorts to launch a Thunderbirds Are Go promotion at its locations in Warrington, Milton Keynes, and Matlock Bath. The promotional activation will run across several weekends from September 14 to October 20 at the three sites. The FAB …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Ghostbusters is making its return to the toy scene with major new Hasbro partnership

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro will move ‘significant portion’ of eOne toy business in-house, following $4bn purchase of Peppa Pig owner

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Zimpli Kids partners with Pinkfong for Baby Shark Gelli Baff

Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio. Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will …

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Evil Dead 2 rises again on Kickstarter with new campaign from Jasco Games

Tabletop game publisher Jasco Games is readying to resurrect the Evil Dead franchise with a Kickstarter campaign for a new Evil Dead 2 board game. Developed in collaboration with Lynnvander Studios – the licensing group for the Evil Dead 2 – the campaign is a new project to ‘bring the …

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Licensing International reveals 2019 UK Rising Stars

Executives at SEGA, TSBA Group, My Icon Story and Rocket Licensing have been named among this year’s list of nominees for the Licensing International 2019 UK Rising Stars Awards. Designed to recognise the talent among the industry’s junior  licensing professionals in the UK, a shortlist of six industry names has …

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Kellytoys reveals plans to build “full scale licensing programme” around Squishmallows

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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