Licensing

Panini to launch Kid-E-Cats stickers and trading cards across the UK and Europe

The popular pre-school animated series, Kid-E-Cats is making its way to the collectables space thanks to a new pan-European partnership between the brand’s owner CTC Media and the stickers and trading cards specialist, Panini. The partnership, facilitated by APC Kids, will cover the UK and Ireland, Benelux, Italy, Spain, Portugal, …

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Mattel Television is developing a game show around its popular family game UNO

Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand. Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who …

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LEGO launches new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets and characters, including the Master Your Adventure Set, the Chain Chomp Jungle Encounter Expansion Set, The Pirhana Plant Puzzling Challenge Expansion Set, and more. Leading the newest line up, the …

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Moon & Me team Sutikki brings in Kids Industries, The Point.1888 and Rock Hill Media for global expansion

The children’s entertainment company, Sutikki, has lined up new partnerships with the family market marketing agency Kids Industries, the brand licensing agency The Point. 1888, and the media strategists Rock Hill Media Ventures. The trio will work with Sutikki, the home of Moon & Me, to develop global brand strategies …

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Jazwares to launch toy line based on musical pre-school series Do, Re & Mi

Jazwares has been named toy partner for the Amazon Studios and Gaumont animated pre-school series, Do, Re & Mi, a musical adventure series that follows three birds, featuring the vocal talents of Kristen Bell and Jackie Tohn. The firm will develop a range of toys, each featuring the show’s cast …

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Panini launches its updated Premier League Adrenalyn XL 2020/21 collection

Panini has launched the much-anticipated update to its Premier League Adrenalyn XL 2020/21 trading card collection, with a new slate ready to hit retailers across the UK and Republic of Ireland from Thursday, November 19th. The launch will feature all of the big 2020/21 season’s layer transfers. Premier League Adrenalyn …

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Asmodee and Catan Studios celebrate 25 years of tabletop title that ‘gave way to modern games renaissance’

Asmodee and Catan Studios have marked a quarter of a century of the tabletop title Catan with the launch of a special, 25th Anniversary Edition, a roll-out that includes a five to six player extension, custom dice, iridescent player pieces and more. Honouring 25 years since the launch of Catan …

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Wow! Stuff sees sell-out success of Wow! Pods before its first TV ad spot lands

Wow! Stuff’s character brand collectable range, Wow! Pods has struck sell-out success in less than four weeks since its UK launch across Amazon and other retailers, making it the company’s ‘fastest-selling toy range to date.’ Manufactured and distributed in the UK by Wow! Stuff, the Wow! Pods range has seen …

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OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

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YWOW Games continues mission to ‘revolutionise the puzzles market’ with new Mentos license

YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle. The fast-growing company launched onto the scene with …

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