Licensing

Bing toy sales surge in UK as MV Sports and 8th Wonder join Golden Bear on licensing roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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Nintendo is bringing mixed reality play home with Mario Kart Live: Home Circuit launch

Nintendo has partnered with the tech specialist Velan Studios to launch a new Mario Kart mixed reality experience that will turn a player’s home into a Mario Kart racecourse to be traversed in both the physical and virtual worlds. Called Mario Kart Live: Home Circuit, the new mixed reality game …

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ViacomCBS to sponsor Festival of Licensing’s Community & Wellness track with yoga and and MTV workout

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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Funrise Toys teams with WildBrain Spark to develop YouTube content for BFF Bright Fairy Friends doll line

Funrise Toys has turned to WildBrain Spark to support the launch of its collectable doll brand, BFF Bright Fairy Friends with a digital content strategy that will see the production of a series of short-form animated and live action episodes for YouTube. The partnership will get underway as Funrise Toys …

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Vivid partners with pocket.watch to bring YouTube sensation Love, Diana toys and accessories to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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Asmodee’s Dobble partners with Great Ormond Street Hospital Children’s Charity

Asmodee has struck up a new partnership with Great Ormond Street Hospital Children’s Charity to raise vital funds to support seriously ill children from across the UK being cared for at the hospital. As well as working together on projects to introduce children to the benefits of playing games, Asmodee …

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Jazwares met with ‘incredible demand’ for CoComelon debut toy line as toymaker rushes to replenish retailers

Jazwares has been met with ‘incredible demand’ for its CoComelon toy line, range of plush, vehicles, figurines, and role play toys that made its debut at retail this year and marks the first toy launch for the popular pre-school 3D animated series. The toy firm has stated that it is …

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Pre-school property Numberblocks joins the CBeebies Go Explore app

The popular pre-school property, Numberblocks has now joined the CBeebies Go Explore app in the form of a new skill-testing numeracy game called Number Magic Run. The new game features popular character from the CBeebeis show as it encourages kids to add, subtract, and complete a number of puzzles. Number …

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Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Independent Toy Awards winner International Elf Service unveils 2020 collection

The UK independent and recent winner of a Gold Award at the Independent Toy Awards, the International Elf Service, has unveiled its seventh edition 2020 collection of personalised Christmas Elf letter bundles. Last week, the firm was awarded the Gold Award in this year’s Toy Shop UK Independent Toy Awards …

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