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Licensing

New York Toy Fair: Moose Toys to launch first toy range for Bluey to the US market

The Australian toy company, Moose Toys is introducing the first collection of Bluey toys, based on the BBC Studios series Down Under, to the US market this summer, with a planned launch for August 1st, 2020. Moose Toys has detailed its plans ahead of New York Toy Fair – running …

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Global toy industry sales down three per cent across 13 markets tracked by NPD

The global toy industry saw sales decrease by three per cent across the 13 markets tracked by the NPD Group, the company has revealed in its latest industry report. Overall, the industry performed better outside of the US, with Russia, Germany, and Brazil up five per cent, three per cent, …

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Ravensburger turns to the Marvel Universe for latest Villainous board game release

Ravensburger’s popular Villainous game is taking on the Marvel Comic Universe with the launch of Marvel Villainous: Infinite Power, featuring five of Marvel’s most popular – and most evil – villains. The new title – scheduled for launch this August – will feature new game mechanics, allowing players to accomplish …

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All Elite Wrestling gets into the ring with new toy line from Jazwares

All Elite Wrestling, a new professional wrestling league that has slammed into the US, is about to enter the toy scene with its first line of action figures and role play collectables developed by Jazwares. Featuring the All Elite Wrestling World Champion, Chris Jericho, Cody, The Young Bucks, Kenny Omega, …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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New York Toy Fair: Thinkway Toys named global master toy partner for Moonbug’s Morphle

The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle. The partnership has been announced just days ahead of …

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Mattel celebrates Tokyo 2020 with launch of first Olympic Games toy collection

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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Zimpli Kids secures US expansion with Jay At Play distribution partnership

Zimpli Kids is expanding its global reach as it makes a play for the US market through a new partnership with the international distributor, Jay At Play. Under the new relationship, Jay At Play will be introducing some new Zimpli Kids products to the US market through an innovative TV …

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Build-A-Bear and BBC Studios partner for Doctor Who Bear range

Build-A-Bear Workshop has built on its partnership with BBC Studios to launch a new Doctor Who range to its DIY bear-making and accessories line up. Inspired by the popular BBC series, the Doctor Who Bear features branded blue paw pads and a blue heart on his chest. The classic Time …

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New York Toy Fair: Discovery plans aspirational toy line for new adventure series Coyote Peterson: Brave the Wild

Discovery is developing a consumer products programme around the hit YouTube adventurer, Coyote Peterson, kicking off with the launch of a range of toy and aspirational play patterns for kids and families. Peterson is the star of YouTube’s most-viewed animal channel – Brave Wilderness – with more than three billions …

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