Licensing

Baby brand Marcus & Marcus taps Bulldog Licensing to head up move into toys, gifts, and more

The mother and baby brand, Marcus & Marcus has shifted its licensing focus on to the European market, with the appointment of Bulldog Licensing to head up its plans across the children’s space and into toys, gifts, nursery products and more. Initially created as a range of infant feeding products, …

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LEGO launches its first motion capture online series, Ninja Vlogs

The LEGO Group has launched the first episode of a new series of motion capture vlogs aimed at children aged six to 12 years old, with Ninja Vlogs, hosted by Jay and Nya from the LEGO Ninjago franchise. The series has been launched as a new way for young fans …

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Jazwares launches new All Elite Wrestling action figures, plush, and more to the international stage

The global toy and licensing specialist, Jazwares has extended its partnership with All Elite Wrestling to reveal a new line of Wrestling Buddies plush and action figures for the international stage. The new line-up was unveiled during AEW’s live Double or Nothing Fan Fest in Jacksonville, Florida last week, where …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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A booming Enterprise | From Star Trek to The Beatles: How Eaglemoss is fuelling the kidult and pop culture market

Now in its fourth decade serving the sci-fi and fantasy collector’s and collectables market, Eaglemoss has become an authority on the topic of pop culture and kidult sectors, supplying some of the most detailed models to be found on the scene today. But there’s a whole lot more to the …

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MV Sports joins Hey Duggee toy partner line up as HTI bolsters portfolio with role play items

MV Sports has become the latest name in toys to sign up with the popular BBC Studio preschool property, Hey Duggee in a new deal to produce a range of branded scooters, ride-ons, and bikes. The first wave of product will launch at retail this autumn, joining the existing toy …

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Disguise Inc partners with Funko to launch Disguise Pop masks range

The dress up and costume specialist, Disguise Inc has detailed a global agreement with Funko to design, market, manufacture and distribute Pop! masks across North America, Europe, the Middle East, Oceania, South America, and Asia. Initial designs for 2021 will feature iconic characters from major licensing partners like Warner Bros …

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SEGA unveils new Sonic the Hedgehog content, games, and toys amid 30th anniversary event

SEGA has lifted the lid on a plethora of upcoming entertainment experiences surrounding its iconic Sonic the Hedgehog franchise, as the 30th anniversary celebrations of the flagship character continue, spanning animated series, live orchestra events, a host of new gaming announcements, and plenty of licensing activity. The grand unveiling of …

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Stateside | Panini America to launch Funko Pop! Trading Card collection

Collectables giants Funko and Panini America are witnessing their worlds collide, as the pair come together to launch a new Pop! product line, Funko Pop! Trading Card collection that will span multiple sports. Launching later this year, the initial series will feature six NBA players and six NFL players, hitting …

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Bluey races to the top of the ratings on CBeebies and iPlayer one month into UK free to air launch

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK. The series also become the number one show in its time slot for 0 to six year old children, and …

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