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Licensing special – Selling Magic: How Oliver’s Brighton is evolving the high street indie scene

Oliver Dall, owner of Oliver’s Brighton, a Harry Potter-themed toy and gift shop situated along one of Brighton’s most popular shopping streets, finds itself in the unique position that it no longer needs a front door. In fact, such is the nature of the business that takes place within the …

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Asmodee brings its much loved board game artwork to life in Artovision partnership

Asmodee Entertainment has signed a new licensing partnership with Artovision to bring to life several of its tabletop gaming properties through Artovision’s innovative multi-dimensional art collectables. Under the deal, Artovision will develop pieces inspired by the artwork of Catan, Arkham Horror, Twilight Imperium, KeyForge, and Legend of the Five Rings. …

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Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

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Licensing special roundtable: Building a brand with longevity and creating an IP with steam

Brand licensing and toy industry expert, Nikki Samuels, Riverside Brands’ Ashley Holman, Pink Key Licensing’s MD, Richard Pink, and Asda children’s buyer, Ruth Golightly, are among the licensing afficionados taking part in a specially curated panel session at Festival of Licensing’s virtual Brand Licensing Europe segment this week, exploring the …

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Zuru brings classic toy brands and hit kids’ IP to miniature collectables space with Toy Brands Mini

The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its new Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the …

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Moose Toys and Ravensburger to lead UK retail charge for BBC Studio’s pre-school hit Bluey

BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia …

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Licensing Special: Life and licensing for Crunchyroll at the forefront of the anime explosion

Leading the charge of an estimated $20bn anime market is a rather pretty place to be sitting at the best of times, but with this value only expected to grow as the popularity of the Japanese art form continues to sweep across audiences to the West, it’s undoubtedly a large …

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AR Discs brings Universal DreamWorks characters into the collectable augmented reality market

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

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Panini launches a brace of licensing moves including latest Fortnite collection and new Brand Licensing platform

The trading cards and collectable stickers specialist Panini looks to be striking hard at the licensing space this season, with the launch of not only its latest Fortnite sticker collection but a new Brand Licensing platform that will showcase the brand’s efforts in the licensed consumer products space. In the …

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Hasbro and Renegade Game Studios to develop tabletop and RPG games for Power Rangers, Transformers, My Little Pony

Hasbro has turned to the hobby specialist, Renegade Game Studios to develop a line up of new strategy card and roleplaying games for its leading IP including Power Rangers, Transformers, My Little Pony, and GI Joe. News of the new partnership was first published in an exclusive piece with Forbes …

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