Licensing

Playmobil teases major new partnership with classic TV IP The A Team

Playmobil could be igniting the passions of kidult audiences across the UK once again with another heavy dose of nostalgia. And this time it’s taking the form of The A Team. Playmobil UK has teased a new partnership in the retro property space, releasing an 11-second snippet via social media …

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News from the US | Jazwares unveils its Dino Ranch toy, plush, playset and vehicle line-up

Jazwares has finally unveiled its highly anticipated Dino Ranch toy line, expanding on the dinosaur themed world of play from the popular animated series which has become the number one preschool show on US cable since it launched in January. Items in the new range from Jazwares will be making …

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MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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Rilakkuma eyes UK toy and gift sectors as plush partner discussions get under way

Discussions are underway with potential licensing partners to bring the popular kawaii-inspired character, Rilakkuma to the plush toy sector, strengthening the character brand within the core gift and toy categories as the IP gathers momentum here in the UK market. Heading up the licensing plans for the IP here in …

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Funko and Smiffys among roster of partners for 40th anniversary of Danger Mouse

Funko and Smiffys have joined a line up of premium licensing partners to celebrate the 40th anniversary of Boat Rocker Studios’ iconic animated series, Danger Mouse, with a raft of new launches across the collectables, dress up, and gifting sectors. Licensing partners signed up to mark the milestone anniversary span …

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LEGO expands Volkswagen partnership to launch LEGO Volkswagen T2 Camper Van

The LEGO Group has struck up a partnership with the German car manufacturer Volkswagen to launch the latest version of the ubiquitous LEGO Volkswagen T2 Camper Van, expanding upon its portfolio of cult vehicle LEGO builds. The new LEGO Volkswagen T2 Camper Van is based on its namesake of the late …

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Little Brother Books on track to sell over one million Annuals this year and reveals Christmas 2021 line-up

Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …

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Kiddimoto renews partnership with MotoGP champion Marc Marquez

The Somerset based balance bike business, Kiddimoto has renewed its partnership with the eight time MotoGP world champion, Marc Marquez to continue its officially licensed Marc Marquez 93 Wooden Balance Bike and accessory range. The partnership has been renewed as the company celebrates its 18th year in business this September …

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Subway Surfers scooters, skateboards and hoverboards to roll into Europe through Sakar International

The hit children’s mobile gaming IP, Subway Surfers is rolling into the European market with a whole raft of wheeled toys, spanning scooters, hoverboards, skateboards, helmets and protective gear, thanks to a new partnership with Sakar International. In a global licensing deal brokered by Retail Monster’s US and UK teams, …

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Talking Tom & Friends lands new 3D CGI series Talking Tom Heroes: Suddenly Super

Things are hotting up for the award-winning family entertainment brand, Talking Tom & Friends thanks to a slew of new licensing deals across the US and a brand new 3D CGI animated series for global distribution. Denoting a step up in its plans for global expansion, the popular Talking Tom …

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