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LEGO and Ameet launch LEGO Books for “new chapter in children’s publishing”

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

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Marianne James joins Hasbro as VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Smiffys grows its toddler and baby dress up portfolio with Spot

The dress up and party wear specialist, Smiffys is continuing to grow its pre-school collection, having just added the iconic Spot the Dog to its baby dress-up and licensed characters portfolio. Thanks to a deal brokered by Penguin Ventures, Smiffys’ new Fun with Spot dress up range will be designed …

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Topps taps pop professionals Just Funky to expand Garbage Pail Kids offering

The Topps Company has tapped pop culture specialists, Just Funky to develop a range of home goods and novelty products based on its retro revival Garbage Pail Kids brand. Starting in 2020, Garbage Pail Kids enthusiasts will be able to purchase a wide variety of home goods and novelty products …

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Interplay UK secures Disney partnership for Frozen II Face Paintoos

Interplay UK has secured a new partnership with Disney to launch a Frozen II licensed addition to its Face Paintoos brand. The product range will launch this month, ahead of the release of Disney’s Frozen II feature film, its much anticipated follow up to the 2013 phenomenon that was Frozen. …

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Games Workshop and Marvel partner for Warhammer comic series

Games Workshop and Marvel have detailed a new collaboration to create a new series of Warhammer comics, due to land in autumn 2020. Marvel Comics is the iconic name behind many of the world’s best-loved super hero characters (you know, like Spider-Man, the Avengers, the X-Men, and the Fantastic Four) and proudly …

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Spacetoon starts airing Gormiti in anticipation of toy launch across MENA

MENA’s free to air kids’ TV channel, Spacetoon, has begun airing a new series of Gormiti in preparation of the launch of the official toy line across the market next month. The action-comedy animation series is based on one of Europe’s most popular toys lines, which was released for the …

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BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. ToyNews takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

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Board of directors: Asmodee UK on the formation of its IP development platform Asmodee Entertainment

Anyone with half an eye on the board gaming space of late wouldn’t have failed to notice that Asmodee has been on a bit of a spending spree. Over the last two years, the gaming goliath has been on a growth trajectory, consuming a banquet of distributors to build out …

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