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Licensing

Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Asmodee Entertainment appoints Games Workshop’s Christian Dunn as interactive game licensing manager

Asmodee Entertainment has appointed the 20 year licensing and publishing veteran Christian Dunn to the role of interactive games licensing manager. Dunn joins the team from Games Workshop and will principally be focusing on interactive licensing opportunities across Asmodee’s gaming brands, including Catan, Ticket to Ride, Dobble, Arkham Horror, Keyforge, …

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Angry Birds lands on Netflix with new animated series scheduled for 2021

Rovio Entertainment has struck a new partnership with Netflix and CAKE that will see a new animated series Angry Birds: Summer Madness land on the streaming platform next year. Based on the world of Angry Birds, the run of 40 new 11 minute episodes will debut in 2021 and take …

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Coronavirus will slow but not scupper LEGO’s plans for 80 brand store roll out across China this year

The ongoing coronavirus pandemic will not scupper plans to roll out 80 new brand stores across China, the LEGO Group has insisted, despite the impact the virus has had on supply chains, its LEGOLAND parks and global offices. Speaking with the Asia Times, the Danish toymaker has underscored its design …

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Rachel Lowe to develop new puzzles, board games and card games for Beano

Award winning board game designer, Rachel Lowe has joined a brace of new licensing partners to develop and launch a new range of official Beano consumer products this year. The prolific board game creator has signed with the popular children’s property to develop, produce and market a collection of Beano …

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The Play for Change Awards are now open for entries

The inaugural Play for Change Awards, the awards event that will celebrate the best products to empower kids, champion sustainability, and encourage children’s future skills, is now open for entries. Orchestrated by toy Industries of Europe with entries judged by a panel of industry experts covering each of the fields, …

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Minions: The Rise of Gru movie release date put on hold as France enters lockdown

Illumination and Universal’s Minions: The Rise of Gru has been moved from its global release slot of late June and early July owing to the deepening COVID-19 pandemic and subsequent lockdown in many countries across the globe. The move was spurred by the current lockdown in France that incorporates Illumination’s …

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Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

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ZAG bolsters its global licensing and merchandising team

The global independent animation studio, ZAG has appointed a robust team of experienced executives to expand the company’s licensing and merchandising business. Kirk Bloomgarden will serve as head of consumer products, Rebekah Belzer joins as senior director, licensing and merchandising, North America, and Eva Rodriguez will serve as director, Latin …

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