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Hit video game title Sea of Thieves is getting its own role-play tabletop title

Sea of Thieves, the hit video game title from the same team that created N64’s Goldeneye masterpiece, is the latest from the digital realm to undergo the tabletop gaming treatment. Mongoose Publishing has been appointed the task of translated the popular MMO title into a role-playing tabletop title, and is …

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Alpha Group named global master toy partner for Chuggington

Toymakers, Alpha Group has been named the global master toy partner for season six of the popular children’s animated series, Chuggington. The multi-year collaboration will see Alpha launch a toy range worldwide from 2020. The appointment was made by the Chuggington brand owner, Herschend Entertainment Studios who acquired the property …

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There and Bakugan: A Hobby’s Tale – Spin Master on the return of its hit gaming brand

Following months of preparation and surging viewer numbers for its animated series, Bakugan is launching back on to the boys’ market. Robert Hutchins talks to Spin Master’s UK commercial director, Phil Hooper about what the company has in store for this perennial boys’ brand for this year and beyond. How …

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LEGO and NASA collaborate to launch Apollo 11 moon landing kit

A new LEGO collaboration with NASA has just witnessed the landing of a new Apollo 11 mission building set, enabling fans to re-enact the historic moon landing. The 1,087-piece LEGO Creator Expert NASA Apollo 11 Lunar Lander kit has been launched to celebrate the 50th anniversary of the historic 1969 …

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Moon and Me signs live show, publishing and further toy partners

Moon and Me, the latest hit pre-school series to emerge from the brain of one of the genre’s best-loved creators, Andrew Davenport, is looking to build out an extensive licensing portfolio, spanning live shows, partyware, publishing and toys. In a move to ramp up its consumer products activity just weeks …

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Just Play to build extensive licensing portfolio around Hairdorables dolls brand

Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …

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Zuru teams with celebrity Fortnite gamer Ninja for new X-Shot blaster range

Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja.  The limited-edition line of X-Shot Ninja dart blasters will launch this autumn. Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, …

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Egmont and Nickelodeon bring Nella to kids’ magazines with Showcase special

Egmont Publishing has themed its latest issue of Showcase magazine all around the popular Nick Jr. television series, Nella the Knight, as it looks to deliver a message of empowering girls this summer. This exclusive issue of Showcase magazine will introduce readers to Nella’s kingdom through stories, snap cards, Princess-themed …

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Basic Fun named UK and American master toy partner for Care Bears

Three decades on from having made their first appearance, the Care Bears are on course to delight a whole new generation of youngsters, thanks to a new master toy partnership with Basic Fun. The Florida-based toy and novelties company has been handed the UK and North American master toy rights …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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