Licensing

Mattel, Hasbro and Acamar Films among confirmed exhibitors at BLE 2022

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …

Read More »

Moose Toys to create more Magic at Licensing Expo

Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a collectible line based on global sales phenom Magic Mixies Magic Cauldron, as well as The Legend of Akedo, an action-packed line of collectibles that represents the …

Read More »

Sashay and play! Fisher-Price debuts RuPaul collectables

Fisher-Price has launched The Little People Collector RuPaul figure pack. Though this best-dressed set has shrunk down the 6’5 icon into 3-inch figurines, Fisher-Price promises that its Little People Collector set “is still guaranteed to provide BIG Queen MamaRu energy and style”.   First introduced in 2019, Little People Collector is …

Read More »

Bulldog Licensing signs two new deals for Topps Match Attax

Bulldog Licensing has announced two new deals for Topps Match Attax. Billionaire Board Games has introduced a co-branded Match Attax edition of Football Billionaire to its portfolio. The game invites players to build their ultimate team to outdo their rivals in a challenge and strategy game for all the family. …

Read More »

Angry Birds extends toy line with new Zzzopa Spinner Ball

Toy manufacturer and distributor PMI Trading & Enterprise is bringing a new bounce to the Angry Birds toy line with its new Zzzopa Ball, in a deal with Rovio Entertainment brokered by IMG. Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s growing …

Read More »

Rubies celebrates upcoming Obi-Wan Kenobi series with brand-new costumes

Rubies is inviting Star Wars fans to take a trip into hyperspace with Obi-Wan Kenobi costumes that bring the upcoming Star Wars Disney+ series to life. Rubies newly designed costumes for the new series include Obi-Wan Kenobi for children in classic and deluxe, as well as a classic edition with a …

Read More »

Toys”R”Us, Tesco and Asda sign up for Brands & Retail UK ‘Meet the Buyers’ Networking Party

Ryan Beaird, Event Director of Brands & Retail UK, has announced a new format for the summer conference taking place at the British Library (London) on Wednesday 6 and Thursday 7 July 2022. The ‘Meet the Buyers’ Networking Party – sponsored by Fabacus – is a speed networking ticket event …

Read More »

Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive attraction: World Of Barbie. Created in partnership with the leading global toy company, Kilburn Live’s interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world, where …

Read More »

LEGO and the Rolling Stones band together for satisfying set

The LEGO Group is bringing a rock ’n’ roll image to life in brick form. The bright red lips and tongue known worldwide as the logo for the Rolling Stones is guaranteed to thrill adult fans looking to combine their passion for the band’s music and LEGO bricks. The logo, …

Read More »

Peppa Pig splashes into Yoto library with two new story collections

Yoto, the audio platform for kids behind the award-winning screen-free Yoto Player and recently launched Yoto Mini, has collaborated with Penguin Audio to bring Peppa Pig titles to its ever-expanding audio library. In a first for the platform, children will soon be able to immerse themselves into the world of …

Read More »