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Paper Engine launches its eco-friendly Build Your Own Microscope

Paper Engine’s science toy brand Build Your Own has expanded its eco-friendly, STEM-inspired toy portfolio with the launch of its new cardboard Microscope kit, joining a range designed to encourage kids to immerse themselves in science and exploration. Build Your Own toys have been designed to help capture active imaginations …

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Design-led pre-school brand Lemon Ribbon eyes master toy partner in franchise-building plans

The brand extension, collaboration and licensing agency, Glue Creative Thinking is embarking on a mission to bring the children’s lifestyle brand and online platform, Lemon Ribbon, into the pre-school toy space by ‘tapping a gap in the market for a design-led pre-school property.’ Lemon Ribbon is an online activity hub …

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Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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Panini is bringing its NFL/NFL Players Association sticker collection to the UK and Eire for second year

The collectable sticker books and trading card specialist, Panini, is bringing its NFL/NFL Players Association sticker collection back to the UK and Eire for the second year running. The 2019 was the best-selling NFL sticker book collection in the UK and Eire since the early 1990s. The new collection comprises …

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Sponsored Content: Spin Master powers up DC Batman range with super hero marketing

Leading UK toy company, Spin Master, continues its partnership with Warner Bros. to bring Batman’s adventures to life with innovative toys. As one of the newest toy licensees for the iconic Batman franchise, Spin Master is bringing its unique twist to innovative product including boy’s action figures, remote control vehicles, …

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Pokemon launches its first board game: Pokemon Trading Card Game Battle Academy

The Pokemon Company International has released the first board game adaptation of its best-selling Pokémon Trading Card Game – the Pokémon Trading Card Game Battle Academy – at participating mass and hobby retailers around the world. Designed for Trainers of all types, including parents and children who may be new …

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Argos ends an era as it ceases to print its catalogue after almost 50 years

Argos has confirmed its intentions to end an era and stop printing its catalogue after almost 50 years of producing the now iconic ‘buying bible’. The move has been made in alignment with the changes habits of consumers today and a lean towards online shopping. The retailer has stated that …

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Thomas & Friends celebrates International Friendship Day with interactive and digital mosaic image

Thomas & Friends unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on July 30th. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their …

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Panini UK: “We had large numbers of requests from UK Tour de France fans, so we listened”

Panini UK will be working with Tour de France organisers this year with campaigns running across its social media platforms to engage the cycling community in its 2020 Tour de France stickers and cards collection. Its UK launch arrives in direct response to a ‘large number of requests’ from UK …

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