Licensing

Fred Rogers Productions signs Jada Toys as master toy licensee for Donkey Hodie

Award-winning children’s entertainment company Fred Rogers Productions has named Jada Toys the master toy licensee for Donkey Hodie, the new puppet series from Fred Rogers Productions and Spiffy Pictures. Licensing Street, recently appointed as licensing agent for the brand, facilitated the partnership. The new agreement with Jada Toys, which follows closely on the heels of …

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Ferrari interactive attraction to launch at LEGOLAND California

LEGOLAND Parks and Ferrari have announced that the world’s first LEGO Ferrari “Build and Race” interactive attraction is coming to LEGOLAND California Resort in spring 2022. Featuring a life-size Ferrari F40 model developed by the LEGO Group, Build and Race puts guests in the driver’s seat as they make their …

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Ferly appoints United Smile as master toy licensee for Momolu & Friends franchise

Ferly, the Finnish animation, publishing, and licensing studio, has appointed United Smile as the master toy licensee for Momolu & Friends, a property developed and co-produced by Yellow Animation, Atmosphere Media and DGA. Launched in 2020 and led by Josue Rosenzweig, former joint venture partner and executive at Hasbro, United Smile is …

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Interview with Anna Knight, BLE Event Director: “There’s loads of new stuff this year!”

Hi Anna, thanks for giving up your time in the run-up to the show. We’re guessing everyone is delighted to be able to meet in person again. Is there a real sense of excitement? A hundred per cent. Me and the whole BLE team can’t wait to get to ExCeL and …

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Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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CoCoMelon comes to Riyadh Winter Wonderland

Spacetoon Event and Moonbug Entertainment have collaborated with the Saudi General Entertainment Authority to bring a CoComelon Town to Saudi Arabia for the first-time during Riyadh Season. For three months, kids and parents will be able to visit the CoComelon Town while at the Riyadh Winter Wonderland. This new experience, …

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Funrise to launch range of Rocket League replica cars

Funrise has announced a new partnership with video game developer Psyonix to create a range of customisable and remote-controlled Rocket League replica cars, in a deal brokered by IMG. The new Rocket League branded collection will feature several customisable cars, including mini-RCs and full-size RCs that allow players to bring the video …

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Disguise extends Hasbro/eOne partnership into Latin America and Australia/New Zealand

Disguise, Inc. has announced an amendment to its licensing agreement with Hasbro/eOne, expanding its international rights into countries in Latin America as well as Australia and New Zealand. In a partnership that commenced at the start of this year, Disguise is designing, marketing, manufacturing and distributing costumes and costume accessories …

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Bandai UK secures distribution for Star Trek toys across Europe and Mexico

Bandai UK Ltd has announced the distribution of a Star Trek licensed toy and collectables range. The initial phase of the three-way collaboration between Bandai UK, ViacomCBS Consumer Products and Playmates will see an extensive range introduced in the UK, ROI, France, Benelux, Germany, Austria, Switzerland, Iberia, Italy, and Mexico …

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Brand Licensing Europe partners with ExpressTest by CignPost to facilitate testing needs for international attendees

Brand Licensing Europe has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees. Anyone needing to take a day two test to enter England will be able to purchase a ‘click and collect’ testing kit to be picked up at ExCeL. The tests can be self-administered …

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