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Licensing

MGA Entertainment welcomes Sandrine de Raspide back to head up licensing

MGA Entertainment has appointed a new general manager of international sales and licensing, welcoming its former executive Sandrine de Raspide back into the fold. This is the latest move from MGA as it looks to bolster its international presence. De Raspide previously worked for MGA from 2002 to 2007 as …

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Channel 5’s Shane the Chef lands first published cookbook deal

Hoho Rights, the commercial arm of the independent kids’, family and entertainment production company, Hoho Entertainment, has signed a deal with Candy Jar Books to publish the first Shane the Chef cookbook. Shane the Chef: Let’s Get Cooking! will contain 20 healthy recipes for kids, all inspired by Channel 5’s …

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Elf on the Shelf: 2019 will be ‘the biggest year in UK market’ for the brand

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

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First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Preparations being made for ‘significant relaunch’ of Chuggington next year

Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …

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Barbie scoops Best Licensed Dress Up win at 2019 Licensing Awards

Barbie was awarded the prestigious accolade for Best Licensed Dress Up & Partyware Range at the 2019 Licensing Awards this week, following a recently launched partnership with the adult dress up partner, Smiffys. Emerging victorious amid some strong competition, the brand accepted the award at Tuesday night’s event at The …

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Simon’s Cat pounces into plush with social commerce platform Teespring

The global content creator Endemol Shine Group is launching a new line of plush toys inspired by its hit animated property, Simon’s Cat. The new launch arrives courtesy of a collaboration with the social commerce platform, Teespring. Available for pre-order, the Simon’s Cat Plush is based on the lovable white …

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Wow! Stuff celebrates Innovation category win at Licensing Awards 2019

Wow! Stuff is celebrating a big win at last night’s Licensing Awards 2019 with its tongue firmly in its cheek, after trumping competition in the Innovation category for its Harry Potter Invisibility Cloak. Partnering with the team at Warner Bros, Wow! Stuff’s Harry Potter Invisibility Cloak uses AR and green …

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Going to BLE? Here’s 35 things you don’t want to miss at this year’s show

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

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Anna Knight promoted to vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

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