Home / Licensing (page 28)

Licensing

Asmodee’s fiction imprint Aconyte secures multi-year deal with Marvel

Asmodee Entertainment’s newly launched fiction imprint, Aconyte, has secured a multi-year agreement with Marvel Entertainment to create stories based around a cast of Marvel’s comic book characters. The first novels are slated to appear in Fall 2020, in trade paperback, ebook and audiobook editions. This marks the Asmodee Group’s third …

Read More »

Mattel to launch six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

Read More »

SuperZings and LOL Surprise magazine publisher shortlisted in PPA Independent Publisher Awards

DJ Murphy has been shortlisted for Independent Publishing Company of the Year at the annual PPA Independent Publisher Awards taking place next month. Currently celebrating its 70th year in publishing, DJ Murphy boasts a portfolio of popular children’s titles, including toy-inspired licensed publications such as SuperZings and LOL Surprise. Over …

Read More »

How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

Read More »

Electro pop band Metronomy taps Gibsons for official tour merchandise puzzle

The UK’s independent games and puzzles specialist, Gibsons, has teamed with the electro pop band Metronomy to supply the group with a bespoke jigsaw puzzle as part of its merchandise offering for its upcoming tour. The band approached Gibsons’ national account manager Kim Garrod while planning its tour in summer …

Read More »

LEGO launches LEGO Replay to recycle used and old bricks and play-sets

The LEGO Group has launched its latest initiative, LEGO Replay, a pilot programme that will recycle old and used LEGO bricks by donating them to children’s non-profits in the US. The effort is a collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. The …

Read More »

Jazwares named global master toy partner for new pre-school series Dino Ranch

Jazwares has been signed as the global master toy partner for the forthcoming pre-school animated series Dino Ranch, granted the rights to design and produce toys across categories like figures, plush, play-sets, role play, vehicles, and musical instruments. The announcement has been made by Boat Rocker Studios, the IP owners …

Read More »

Toy Plus tapped as master toy partner for new CGI comedy adventure MiniMecs

The international toy company, Toy Plus has been tapped to develop and produce the master toy line for Ferly and APC Kids’ new CGI comedy adventure series, MiniMecs. The deal will see Toy Plus develop toy vehicles, figurines, and play-sets based on the series, targeting the show’s demographic of children …

Read More »

Smyths Toys Superstores reveals its own top toys for Christmas 2019

Smyths Toys Superstores has revealed its top toys for Christmas 2019, with a list featuring a mix of classics like NERF and PAW Patrol, as well as a collection of new names tackling the market this year. Sinead Byrne, joint head of marketing at Smyths Toys shared her thoughts on …

Read More »

Made For Mums reveals Made For Mums Toy Awards 2019 winners

Spin Master’s Owleez, MGA’s LOL Surprise and Wow Stuff’s Harry Potter invisibility cloak have all made this year’s Made For Mums Toy Awards 2019 winners’ list, alongside no less than 52 other must have products for this Christmas. MadeForMums, the UK’s leading parenting site for product reviews, has revealed the …

Read More »