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Licensing

LEGO and Universal Brand Development unveil new Trolls World Tour sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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Little Tikes’ Little Baby Bum plush and roleplay range will hit shelves in January 2020

Little Tikes has lifted the lid on its new range of plush characters and roleplay toys based on the popular YouTube property, Little Baby Bum as the line readies to hit shelves in January 2020. The exclusive toy line will feature Twinkle the Star, Buster the Bus and a Sing-Along …

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Funko, Cardinal Games and Lanard Toys among partner portfolio for Jumanji: The Next Level

Lanard Toys, Cardinal Games and Funko have been named among a roster of new licensing partners for the action-adventure film franchise, Jumanji. The full announcement has been made this week by Sony Pictures Consumer Products, the merchandising unit of the global entertainment studio, as it prepares for the cinematic release …

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Ravensburger brings Minecraft to the tabletop space with new analogue game

Ravensburger has joined the tenth anniversary celebrations of the popular video game title, Minecraft, by bringing the best-selling gaming title to the tabletop space with its own analogue game. Developed in collaboration with Mojang, Minecraft: Builders & Biomes brings players together in a shared, in-person experience complete with mobs to …

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Pioneer Europe readies for Disney Frozen II UK release with balloon and party ranges

In anticipation of the release of the Disney film, Frozen 2 – opening in UK cinemas this Friday, November 22 – Pioneer Europe has launched a new range of licensed balloons and party products. The new Qualatex and Pioneer Party ranges feature Elsa, Anna, Kristoff and Olaf on magical balloon …

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LEGO unveils the LEGO Technic App Controlled Top Gear Rally Car

The LEGO Group has revealed the results of its first collaborative effort with BBC Studios’ Top Gear with the unveiling of its LEGO Technic App Controlled Top Gear Rally Car. The new launch is an authentic looking GT Rally car for fans aged nine years and above and will be …

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Nickelodeon and Paramount drop first trailer for the newest SpongeBob SquarePants movie

SpongeBob SquarePants is about to make his third big screen outing in a new feature film called The SpongeBob Movie 3: Sponge on the Run. Nickelodeon dropped the first trailer for the third feature film last week, with the tagline ‘We’re not in Bikini Bottom anymore.’ Directed by Tim Hill, …

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FAO Schwarz is building out a worldwide licensing programme with Global Icons

The iconic trans-Atlantic toy retailer, FAO Schwarz is growing its global licensing activity thanks to a new agreement with Global Icons that will look to build brand licensing collaborations across experiential, fashion, food and drink, and infant markets. FAO Schwarz is the world-renowned 150 year old toy store that recently …

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Hasbro gives My Little Pony franchise a new look with Pony Life

Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …

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Argos launches competition to win Frozen II toy bundle by reindeer delivery service

Argos is celebrating the release of the highly anticipated Disney Frozen II in cinemas later this month, with the launch of a reindeer delivery service to bring the magic of the movie to life. As part of a new competition, avid Frozen fans could stand to win a Frozen II …

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