Licensing

TOMY bolsters its licensing portfolio with Sing 2 and Plants vs Zombies toy lines

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

Read More »

Air walking: From YouTube to the toy aisles, Braille Skateboarding teaches the skate scene new tricks

Who is Aaron Kyro, and why should you care? Well, to answer the former we’ll have to take you on a journey to San Francisco via a childhood in Montana, chasing the trail of a professional skateboarder in the making and the pursuit of his dreams of hitting the big …

Read More »

Sunny Bunnies plush secures major retail commitment for 2021 as pre-school series lands on UK channels

The popular pre-school IP Sunny Bunnies has secured further commitment to its feature plush range with major UK supermarket chains, department stores, and online retailers through 2021, including the likes of Argos, Tesco, Amazon, and other independent toy retailers. The range, developed by the plush toy specialist, Posh Paws, launched …

Read More »

Bandai teams with Sanrio to launch Hello Kitty Tamagotchi

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

Read More »

LEGO brings its latest Holiday campaign to TV, digital, Spotify and e-commerce

The LEGO Group has launched a new Holiday season campaign that celebrates the ‘magic of everyday’ as experienced by children as they create, explore, build, unbuild, and rebuild the world with LEGO. The new creative is part of the company’s Rebuild the World brand campaign. It journeys through a whimsical …

Read More »

Waxwork Records opens the Universal vault to celebrate Halloween with latest Spinatures

The US underground and pop culture specialist Waxwork Records is celebrating the witching season with the expansion of its partnership with Universal and the studio’s vault of classic Monster and Horror films. This time it’s Halloween favourite, Michael Myers – as seen in Halloween II – and Halloween III’s Trick …

Read More »

Gifting specialist GB eye open new warehouse amid online sales surge

The Sheffield-based licensed giftware specialist, GB eye Ltd, is to cut the ribbon on the new expansion of its warehouse facilities, having taken on a new unit in response to increased online sales amid a consumer buying trend shift over lockdown. GB eye is opening the additional warehouse in order …

Read More »

Games and puzzles specialist Gibsons launches Card Game for Rebel Girls

Gibsons has extended its licensing partnership with the team behind the Good Night Stories for Rebel Girls book series to introduce its latest offering to celebrate history’s queens, activists, scientists, artists and sporting champions with the Card Game for Rebel Girls. Originally published on the back of a successful Kickstarter …

Read More »

Award-winning plush specialist The London Toy Company to launch ‘huge toy range next year’

The London Toy Company – the plush artists formerly known as High Resolution Design – famed for pushing the envelope of plush design with licenses such as TfL and Harry Potter, has revealed its plans for the non-plush toy space next year. Founder and director, Joel Berkowitz, has told ToyNews …

Read More »

Jazwares named global master toy partner for The Smurfs

Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch.  The partnership is part of International Merchandising Promotions & Services plans to revive the …

Read More »