Licensing

Among Us enters the puzzles sector as Toikido taps Winning Moves and Top Trumps USA

Toikido has partnered with the leading games company, Winning Moves and Top Trumps USA to bring the hit gaming franchise, Among Us to the games and puzzles space. Under the new partnership, games specialist, Winning Moves will be launching four challenging puzzle designs, enabling fans to choose their difficulty level …

Read More »

Macmillan Children’s Books to launch LEGO preschool books via Ameet publishing partnership

Macmillan Children’s Books has landed a new publishing partnership with AMEET Publishing and the global toy brand, LEGO, to launch a series of LEGO illustrated novelty board books for preschoolers. The global deal will span all languages and was completed by Nicole Pearson, publishing director, brand and media, at Macmillan …

Read More »

Hasbro, Mattel, and Funko join Warner Bros’ Space Jam: A New Legacy toy line-up

Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long. The global toy and entertainment companies join master toy partner Moose …

Read More »

Yoto unveils exclusive partnership with Rockford’s Rock Opera to launch The End of Infinity

The children’s audio platform, Yoto has detailed an exclusive partnership with Rockford’s Rock Opera to launch The End of Infinity – the fourth title in the ecological musical series created by the BBC writer and comedian, Steve Punt and musician, Matthew Sweetapple. Under the new partnership, four Rockford’s Rock Opera …

Read More »

TOMY revs up new Ricky Zoom toys as the CGI series makes second season debut in the UK

TOMY is preparing to launch its follow up master range of Ricky Zoom toys this year, as the popular preschool series revs itself up for its second season debut here in the UK. First launched in July 2020 during what has been a challenging period for retail, Ricky Zoom toys …

Read More »

Funko Games hits us with a heavy dose of nostalgia with The Goonies: Never Say Die board game

Giving us all good reason to do the Truffle Shuffle (like we needed it), the pop culture specialist is tugging directly on the nostalgia strings with the launch of its newest board game, The Goonies: Never Say Die. Yes, down here it’s our time… to relive the action adventure of …

Read More »

John Adams and 8th Wonder join Paddington toy partner line up for the series’ second season

John Adams, 8th Wonder, and Rainbow Designs have been named among an extensive list of new licensing partners and product launches to support the second series of the popular Paddington TV show. Brand owner, The Copyrights Group has detailed its latest in licensing and product extensions for the hit series, …

Read More »

David Bowie lands on Tonies platform with 1978 classical music recording of Peter & The Wolf

It’s happened. David Bowie has landed in the toy space thanks to the latest launch from the kids’ audio system, Tonies and the 1978 recording of the cultural icon narrating the double bill Peter and The Wolf/Carnival of the Animals. Destined to take children on a musical adventure, the classical …

Read More »

Stateside | US toy firm on mission to lift women’s sports with first talking plush sports stars

An American toy company is on a mission to not only change the face of sports toys but also the narrative around women’s sports with the launch of a new series of talking plush toys dedicated to some of the country’s biggest names in the genre. Sports Bigs has made …

Read More »

LEGO unveils its tallest Marvel build to date with Spider-Man franchise’s The LEGO Daily Bugle

The LEGO Group has welcomed the tallest LEGO Marvel set to date to its collection with the launch of the LEGO Daily Bugle set, an intricate brick-version of the newspaper building made famous through Marvel’s Spider-Man. The new build – one that weighs in at 3,772 pieces to stand at …

Read More »