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Licensing

LEGO brings pop culture home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …

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Jazwares teams with UFC to launch first action figures and role-play toys

Toymaker Jazwares has joined forces with the global mixed martial arts organisation, UFC, to bring the world of this adrenaline fuelled sport to the action figures and role-play aisles. Available for pre-sale at Ringside Collectibles, the Jazwares UFC collectable line will be landing on Amazon in the coming weeks, and …

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Teenage Mutant Ninja Turtles lands CG cinematic reboot with Seth Rogen producing

Teenage Mutant Ninja Turtles is in for a CG animated cinematic reboot, courtesy of Point Grey Pictures and Nickelodeon, with Hollywood’s Seth Rogen among the new feature film’s producers. Distributed by Paramount Pictures, the feature film will be Nickelodeon Animation Studio’s first CG theatrical production, and will be overseen by …

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Licensing Week Virtual brings in more than 32,000 unique views and 2,900 digital meetings

The Global Licensing Group is celebrating the success of the first Licensing Week Virtual event, a five-day online event that totalled more than 32,000 unique content views and 2,900 digital meeting and replaced the annual Licensing Expo in Las Vegas this year. Run in partnership with Licensing International, the online …

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Learning Resources partners with Numberblocks for themed MathLink Cubes ranges

Learning Resources has partnered with the BAFTA award-winning animated children’s TV series Numberblocks to launch a new Activity Set based on the firm’s top-selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year. MathLink Cubes is a linkable construction toy …

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Scooby-Doo and the Mystery Inc. gang make Playmobil debut with three new launches

Scooby-Doo and the cast of Mystery Inc. have leapt into action in the toy space once again, this time courtesy of a new range of building sets and collectables from the German toy manufacturer, Playmobil. For more than 50 years, the Great Dane Scooby-Doo and the four teen detectives of …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Shane the Chef supports Too Good To Go’s #EasyRecipeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Baby Shark swims onto Nickelodeon with new TV series debuting this December

Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December. With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas …

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Wow! Stuff named toy partner for Magic Light’s The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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