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Licensing

Brand licensing to take centre stage at Spielwarenmesse Toy Fair in 2020

Germany’s premiere toy industry trade show, Spielwarenmesse is to once again explore the relationship between toys and licensing, providing a platform for the international licensing business when it opens its doors from January 29 to February 2 next year. Licensing International will be the centre point of the show’s licensing …

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Asmodee’s publishing imprint Aconyte Books details first slate of novels

Board game giant Asmodee’s newly acquired publishing imprint, Aconyte Books, has detailed the first wave of novel releases based on and inspired by some of the tabletop titan’s biggest gaming titles. Ready for release in May 2020, the line-up includes some of Asmodee’s richest and most imaginative worlds, such as …

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British organic toy company ChunkiChilli to launch hand-knitted Clangers range

The British organic cotton soft toy company, ChunkiChilli has secured the rights to develop a new range of knitted toys based on the hit pre-school series, Clangers. In partnership with the independent international media group and rights owner, Coolabi Group, the new deal will mark the first time Clangers has …

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Acamar Films brings Bing’s Christmas to Vue and Showcase cinemas

Following the successful debut of Bing in cinemas last year, Acamar Films has now partnered with Vue and Showcase to develop a new feature-length cinema experience titled Bing’s Christmas. Bing’s Christmas will run exclusively in 105 cinemas across the UK from Friday November, 29. Acamar Films held a star-studded premiere …

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LEGO and Nissan unveil latest Speed Champions model, the Nissan GT-R Nismo

The LEGO Group has partnered with the iconic car brand Nissan to pay tribute to one of the best known Japanese supercars, the Nissan GT-R Nismo, marking the first collaborative projective between the danish toymaker and the car manufacturer. The new LEGO model was revealed by LEGO Group CEO Niels …

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Posh Paws picks up parenting media awards for Toy Story 4 and Love Hearts plush

The team at the licensed plush specialist, Posh Paws is celebrating a duo of parent focused awards for its premium portfolio, with recognition going to its popular Toy Story 4 and Love Hearts collections. The online publication Made for Mums, recognised the company in its 2019 Awards with the Disney …

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Barbie Store Fashion Pop Up extends contract at Liverpool One

The Barbie Store Fashion Pop Up, an exclusively opened fashion store from Mattel situated at Liverpool One, has extended its tenancy until Christmas Eve this year. The destination shopping spot that features a wardrobe of Barbie themed and inspired apparel and accessories, as well as exclusive in-store lines was opened …

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I Love Fancy Dress taps ’90s nostalgia with Cartoon Network licensed costumes

The UK dress-up company, I Love Fancy Dress is tapping into the trend for ’90s nostalgia with the launched of a new range of licensed costumes and accessory kits based on Cartoon Network’s iconic The Powerpuff Girls and Johnny Bravo. With over 3,000 product lines and 10 years of success …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Manchester United confirms it’s scored a LEGO partnership

Manchester United has secured a licensing agreement with the Billund-based toymaker, LEGO, the teetering Premier League giants revealed earlier this week. Hints of a partnership between the Danish toy firm and the current Premier League seventh placers were first spotted amid the football club’s financial figures for the first quarter …

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