Licensing

Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Independent Toy Awards winner International Elf Service unveils 2020 collection

The UK independent and recent winner of a Gold Award at the Independent Toy Awards, the International Elf Service, has unveiled its seventh edition 2020 collection of personalised Christmas Elf letter bundles. Last week, the firm was awarded the Gold Award in this year’s Toy Shop UK Independent Toy Awards …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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The NSPCC is launching into the licensing space at Festival of Licensing

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe. The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that …

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Hasbro unveils Play-Doh Builder taking the brand into licensed construction play-sets

Hasbro is moving in on the construction category with the introduction of Play-Doh Builder, a new range from the arts and crafts focused brand that will allow kids to create their own constructed play-sets. The new range will launch in the US and globally this month with both classic building …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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