Licensing

Rubies among latest herd of licensing partners for hit preschool series Dino Ranch

The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out hit preschool series, Dino Ranch. Having launched in January, the popular preschool series has proved to be a hit with both audiences and licensees, with …

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Asmodee Entertainment teams with Ata-Boy to launch new collectable gifts inspired by CATAN

Asmodee Entertainment is continuing on its charge for the expanded merchandise arena, having partnered with Ata-Boy to bring its hit tabletop gaming title, CATAN to the collectable gift space. Under the new partnership, the pair will develop a range of products, such as magnets, pins, and lanyards, all of which …

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When Geek Culture went Pop! | Kids Industries on how we’ve all become geeks (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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MGA takes next leap into video games with LOL Surprise Movie Night for Nintendo Switch

MGA Entertainment is preparing for its latest helping of video game action, teaming with the games publisher Nighthawk Interactive to launch LOL Surprise Movie Night exclusively to the Nintendo Switch. Scheduled to land on the gaming platform this October 26th, LOL Surprise Movie Night will challenge players to create their …

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Elmo and Cookie Monster join the Tonies line-up as Sesame Street partners with the kids’ audio system

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more. Tonies is a screen-free audio entertainment system developed for young …

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Asmodee Entertainment to launch online merchandise stores for popular Fantasy Flight Games titles

Asmodee Entertainment has entered into a new licensing partnership with Event Merchandising Limited to launch a series of ‘one-stop-shops’ for fans of Fantasy Flight Games Studio’s Arkham Horror, Legend of the Five Rings, and Twilight Imperium across the world. Just the latest example of Asmodee Entertainment’s current push to expand …

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Fun guys among us | Toikido talks toys, video games, and its incoming fuel for growth

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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Rubies II and NECA launch pop culture arm to specialise in collectables and cosplay

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises. Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and …

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Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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