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Licensing

LIMA details its annual UK Licensing Essentials Course

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and …

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Clementoni gears for “year of growth” with Harry Potter and DC ranges

Clementoni is finding a footing with potential new retail partners, thanks to a new partnership with Warner Bros to deliver a raft of Harry Potter and DC themed puzzles. The partnership underpins what has been highlighted by the toy firm as a year of growth ahead of it, both within …

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Aurora World secures month-long Moomin campaign with John Lewis

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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Intu Metrocentre welcomes UK’s first Angry Birds adventure gold attraction

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Iron Maiden and Motorhead launch official puzzle ranges

Jigsaw puzzling has gone rock n roll… Well, heavy metal to be precise. And it’s all thanks to the efforts of the UK firm Zee Productions and its range of Iron Maiden, Priest, Motorhead and Slayer themed puzzles. The fledgling toy firm has paid tribute to some of the gnarliest …

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Thunderbirds Are Go toy line launches across Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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