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Licensing

USAopoly to launch Toy Story collector’s chess and deck-building card game

USAopoly has detailed its latest collaboration, this time with Disney and Pixar for a raft of Toy Story licensed games. The range – which includes a Collector’s Chess Set inspired by the franchise, and a co-op deck-building game called Toy Story: Obstacles and Adventures, will land this autumn. Disney and …

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Kosmos Games gives hit videogame Cities Skylines the tabletop treatment

Kosmos has partnered with Paradox Interactive to bring the hit video game Cities Skylines to the tabletop space with its first board game adaptation. Taking its gameplay from the digital title, Cities Skyline – The Board Game challenges players to work cooperatively as a team of urban developers, or to …

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Bricklive secures partnership with Nickelodeon for PAW Patrol exhibit

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an apparance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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Hasbro’s Magic: The Gathering is getting its own Netflix animated series

Hasbro’s fantasy card game franchise, Magic: The Gathering is heading to a new home on Netflix, as plans get underway to develop the title into a new animated series. The series Magic: The Gathering will feature a new storyline that expands on the game’s power-wielding heroes, called Planeswalkers in the …

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Global retail sales of licensed products hits $280.3bn for 2018 but toys take a dip

Global retail sales of licensed merchandise and services hit $280.3 billion in 2018, a 3.2 per cent increase over the $271.6 billion generated in 2017, according to results of the fifth Annual Global Licensing Survey, released today by Licensing International. Licensed toys suffered a 2.1 per cent decline in sales, says …

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Hasbro to revive Micro Machines with Wicked Cool Toys as master toy partner

Hasbro has appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s nostalgia brand, Micro Machines, in a move to revive the retro line for today’s kids. Wicked Cool Toys’ portfolio already includes original IP as well as the master toy licenses for top brands …

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Playmobil partners with Warner Bros. for Scooby-Doo play-sets

Warner Bros. Consumer Products EMEA has struck upon a new deal with the international toymaker Playmobil to bring its popular Scooby-Doo franchise into the Playmobil fold. The leading toy manufacturer has secured the worldwide rights for Scooby-Doo core and the new Scooby-Doo theatrical motion picture, set to be released in …

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LEGO to launch Despicable Me building sets in 2020

Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, Minions: The Rise …

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Paddington to hit the stage with new live show in 2020

Copyrights Group and Rockefeller Productions have partnered to bring Paddington, the star of children’s books and both big and small screens, to the stage in a new live show. Launching in 2020, the stage will target a pre-school audience and will feature, for the first time, Paddington on stage in …

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