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Learning Resources partners with Numberblocks for themed MathLink Cubes ranges

Learning Resources has partnered with the BAFTA award-winning animated children’s TV series Numberblocks to launch a new Activity Set based on the firm’s top-selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year. MathLink Cubes is a linkable construction toy …

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Scooby-Doo and the Mystery Inc. gang make Playmobil debut with three new launches

Scooby-Doo and the cast of Mystery Inc. have leapt into action in the toy space once again, this time courtesy of a new range of building sets and collectables from the German toy manufacturer, Playmobil. For more than 50 years, the Great Dane Scooby-Doo and the four teen detectives of …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Shane the Chef supports Too Good To Go’s #EasyRecipeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Baby Shark swims onto Nickelodeon with new TV series debuting this December

Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December. With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas …

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Wow! Stuff named toy partner for Magic Light’s The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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LEGO and National Geographic team up to encourage kids to ‘explore the world’

The LEGO Group has kicked-off a new campaign with National Geographic to encourage children to explore the world and develop creative ideas to solve real-life challenges faced by it. It has been initiated with the introduction of new LEGO City and LEGO Friends sets that aim to create awareness about …

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Siso Toys UK is launching The Child plush toys later this year

Siso Toys UK has become the latest to tap into the popularity of one of the Star Wars canon’s most baby-faced characters, having detailed the forthcoming launch of its new plush range inspired by The Child from the Disney+ series, The Mandalorian. Coming in at 25cm tall, and as cute …

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LEGO launches classic look Mickey Mouse and Minnie in latest Disney partnership

The classic look Mickey Mouse and Minnie are to be immortalised in brick form, thanks to a new partnership between Disney and LEGO that will see the Danish toy company launch new building sets depicting the animated icons in their original style. With this new construction set, fans can re-live …

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