Licensing

Brand Licensing Europe opens applications and extends Retail Mentoring Programme to Europe

Retailers are being invited to apply for a place on Brand Licensing Europe’s 2021 Retail Mentoring Programme, with the offer of participation in the free-to-attend course being extended to retailers from Europe as well as the UK, for the first time. Made possibly by the organiser’s adoption of a fully …

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The England Lionesses make history as University Games unveils first all female Subbuteo line-up

University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses. The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting …

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Nic Cage horror film Willy’s Wonderland makes play for kidult market with toy and licensing plans

The Nicolas Cage horror/thriller film, Willy’s Wonderland, is making its move on the toy space through the launch of an extensive consumer products licensing programme courtesy of Radar Licensing. The 2021 horror film, in which Cage finds himself spending the night at an abandoned family fun centre where the animatronics …

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Spacetoon named master licensing agent and toy partner for Love, Diana across MENA

The family edutainment content producer, Spacetoon, has been named the new master consumer product licensing agent for Pocket.Watch’s Love, Diana brand across the MENA territory. Under the deal, Spacetoon will launch a new line of toys and products, bringing Love,Diana items to shelf across the MENA toy market, appealing directly …

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LEGO reveals its Dark Side with the launch of its LEGO Star Wars Helmets collection

The LEGO Group has unveiled three new LEGO Star Wars construction sets for adult builders to recreate some of the most iconic designs from the Star Wars galaxy, including two new additions to the LEGO Star Wars helmet collection. First revealed last year, the helmet collection features a bust inspired …

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LEGO, Hasbro and Microsoft Xbox among second wave speakers at Brand & Licensing Innovation Summit

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the likes of Revlon, Elizabeth Arden, Studiocanal, Chefclub, and Perry Ellis as well as the already …

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CoComelon to air on the UK’s Cartoonito in ‘milestone’ partnership for Moonbug Entertainment

Moonbug Entertainment has secured a ‘milestone’ partnership with the UK’s popular pre-school network, Cartoonito thaat will see its hit series CoComelon air on the channel each weekday at 5pm. From April 5, all available episodes of Moonbug’s flagship pre-school series will be accessible, delivering ‘hours of engaging entertainment’ to pre-school …

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Breyer named master toy partner for Piper’s Pony Tales in US; Epic Story eyes further global toy deals

Breyer Horses has been named the master toy partner for North America and LATAM for a new short form kids’ series called Piper’s Pony Tales, an equestrian-themed series developed by Epic Story Media and the production company Milkcow Media. The content creation company has confirmed that further discussions are currently …

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Learning Resources partners with Numberblocks for new MathLink Cube Numberblocks Activity Set

Learning Resources has lifted the lid on a new MathLink Cubes play-set inspired by and based on the hit children’s series, Numberblocks. The TV series is based on a group of friendly characters that help children see how numbers really work. Called MathLink Cubes Numberblocks 1-10 Activity Set aims to …

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Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian. The new line-up will launch this April …

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