Licensing

Spin Master and Egmont partner on new PAW Patrol kids’ magazine, PAW Patrol Extra

Story House Egmont has launched its newest preschool magazine, teaming up with Spin Master Entertainment to introduce PAW Patrol Extra, a new monthly title designed to ‘satisfy the incredible demand’ for PAW Patrol content. The new launch marks the second PAW Patrol licensed title in the Story House Egmont portfolio …

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Mattel launches Masters of the Universe: Revelation soundtrack as series debuts on Netflix

Mattel has partnered with Warner Music Group’s Arts Music division to detail the launch of a new Masters of the Universe: Revelation soundtrack, composed the award winning Bear McCreary, delivering its latest dose of nostalgia-driven pop culture in audio format. The soundtrack to the Netflix Original series is available through …

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BLE 2021 to spotlight the future of retail, sustainability and the people behind change with ‘What’s Next’ theme

As the industry collectively begins to look towards a post-pandemic future, Brand Licensing Europe, in partnership with Licensing International, is supporting the network, weaving a ‘What’s Next’ theme throughout its 2021 show. BLE is making its return this year with a new multi-platform format taking place in-person from November 17th …

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Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address. In a fireside chat titled Mattel …

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Hasbro, The Entertainer and The LEGO Group make The Licensing Awards 2021 list of finalists

Hasbro, The Entertainer, Forbidden Planet, and The LEGO Group have all been named among this year’s shortlist of finalists in the 2021 Licensing Awards. Making a return to its physical format this year, the Licensing Awards will be celebrating the best in collaborations across the categories, from Best Licensed Live …

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Blizzard and Z-Man Games unveil World of Warcraft: Wrath of the Lich King – A Pandemic System Board Game

Following a teased collaboration earlier this month, the veil has finally been fully lifted on a new partnership between Blizzard Entertainment and Z-Man Games that sees the World of Warcraft enter the Pandemic Legacy universe. World of Warcraft: Wrath of the Lich King – A Pandemic System Board Game see …

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Mattel, Playmobil and Just Play strengthen Spirit toy lines as new film rolls out across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Acamar Films grows reach of preschool hit Bing with new Amazon Alexa Skill, Bing Time

Acamar Films is extending the reach of its multi-award-winning preschool series Bing with the launch of a new interactive Amazon Alexa Skill, Bing Time. Developed in partnership with voice design agency Voxly Digital, Bing Time aims to bring together new script writing, high production values and technical innovation to deliver …

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Playmobil to launch first series of Asterix play-sets in 2022

The iconic comic book and movie character Asterix is getting a Playmobil makeover via a new partnership between the toymaker and the Asterix brand owner, Les Editions Albert Rene. Under the partnership, a series of play-sets will be developed, marking the first time that Asterix and his sidekick Obelix have …

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YWow Brands partners with Hasbro to launch Mini Puzzles versions of classic family games

YWow Brands, a toy company specialising in novelty puzzles and games, has landed a new partnership with Hasbro to develop an assortment of five collectable Mini Puzzles based on its popular Hasbro Gaming titles. Monopoly, Monopoly Junior, Cluedo, Operation, and Trivial Pursuit all feature in the new range of Mini …

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