Licensing

Jazwares named master toy licensee for Roblox sensation Adopt Me!

Jazwares today announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me!, enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox. The Adopt Me experience creates opportunities …

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Rocket Licensing to rep Miffy in the UK and Eire

Mercis, which manages the works of Dick Bruna, has appointed Rocket Licensing to represent global icon Miffy in the UK and Eire. Mercis has been keen to secure a new home for Miffy after previous manager DRI Licensing’s decision to wind down the company. Marja Kerkhof, MD of Mercis, says: “Our …

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Moose signs global licensing agreement for DreamWorks’ Trolls

Moose Toys has entered a multi-year global partnership with Universal Brand Development for DreamWorks Animation’s blockbuster Trolls franchise. Under the agreement, the toymaker will develop a range of collectible figures to arrive at retail in autumn 2023, to support the highly anticipated release of the newest Trolls movie in cinemas on …

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VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail …

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‘Squishmallows on Roblox’ reaches #1 toy game status

Jazwares has announced that its recently launched Squishmallows on Roblox game has successfully become the #1 toy game by concurrent players on the platform. Having launched in December 2021, Squishmallows on Roblox has emerged as a metaverse gaming sensation, expanding the world of the immensely popular Squishmallows brand and fusing …

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Simba Dickie Group signs on as licensee for Dino Ranch

Simba Dickie Group has signed a toy licensing deal for Boat Rocker‘s Dino Ranch, as the preschool hit continues to rapidly expand its global footprint. The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other …

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Heathside Trading signs licensing and distribution deal for Chameleon’s Blendypen products

Heathside Trading has announced a long-term licensing and distribution deal for Chameleon’s patented Blendypen branded products, including Sprayza and Fineliners. Henry Belmonte, CEO of Chameleon, says: “Chameleon has long been at the forefront of stationery, art and toy innovation and we are ready to expand our global reach. We are …

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LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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Moonbug launches CoComelon spinoff, It’s Cody Time

Moonbug Entertainment is launching It’s Cody Time, CoComelon’s first-ever spinoff channel featuring Cody Green and his family. The musical preschool series debuts on YouTube with two special episodes, “Cody’s Spy Song” and “I’m going to be a Big Brother”.   Since his debut on CoComelon back in 2019, Cody has grown …

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PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG. Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) …

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