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Licensing

Jazwares acquires Kellytoy and strengthens position in plush market

Jazwares has acquired a majority stake in Kelly Toys Holdings and Kelly Amusement Holdings, the award-winning manufacturer of plush toys in the US, in a move that will strengthen Jazwares’ position in the respective market. Kellytoys is headquartered in Los Angeles, California. The move will see Jonathan Kelly serve as …

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Magic Light Pictures secures another award win for animated adaptation Zog

Magic Light Pictures’ animated adaptation Zog has scooped the International Emmy in the Kids Awards Best Animation category at this year’s International Emmy Kids Awards. The most recent accolade follows Magic Light’s win in the same category at the International Emmy Kids Awards in 2018 with Revolting Rhymes, and marks …

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Asmodee Entertainment stikes deal with Dark Horse Comics to develop tabletop art book series

Asmodee Entertainment is secured a new partnership with Dark Horse Comics to create a series of licensed art books for three of the tabletop gaming titan’s leading gaming properties. Under the new deal, Dark Horse has tapped into Asmodee’s portfolio of over 300 gaming IPs to curate a collection of …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can …

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Ricky Zoom revs up for debut on Channel 5’s Milkshake this April

Ricky Zoom, the newest animated pre-school IP from Entertainment One, is preparing to speed onto Channel 5’s multi-platform pre-school block, Milkshake, where is will air daily from April 20th this year. To crank up excitement around the show’s terrestrial launch in the UK, Milkshake! is supporting with pre-promotional on-air exposure …

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MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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