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Licensing

Warner’s Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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The Elf on the Shelf team welcomes new appointments as it eyes global expansion

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA …

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Koch Media’s Smart Fox names AB Gee its UK toy distribution partner

The gifting specialist Smart Fox – a Koch Media company – has appointed AB Gee as its exclusive toy distribution partner for the UK. The agreement took effect on October 10 last year and is aimed at increasing Smart Fox’s penetration of the independent toy market. Through AB Gee, Smart …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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BBC Studios and Posh Paws renew BBC Earth plush deal with eco-friendly new launches

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license. The deal brokered by European Licensing Agent WildBrain CPLG, will be effective in the UK, EMEA, Australia, and New Zealand from January 2020. After the successful …

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Hasbro reveals first wave of DreamWorks’ Trolls World Tour toys

Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour. The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined …

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Spin Master teams with Rubik’s Cube to launch new Perplexus Puzzles range

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

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Trends UK named official distributor of new NERF Bunkr battle zone range

Trends UK has been named the official distributor of the new NERF Bunkr range, a battle zone system aimed at taking NERF blaster action to the next level, under license of Hasbro. The NERF Bunkr features an array of innovative and unique NERF-branded inflatable obstacles, suitable for both indoor and …

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Spin Master unveils first DC master toy line-up with major Batman focus

One year and one week after news that Spin Master had acquired the DC master toy license from Mattel was made public, the Canada-based toymaker has finally detailed the much-anticipated toy line-up. Batman takes centre stage in the toy line-up that was revealed exclusively by Entertainment Earth on January 1st, …

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