Home / Licensing (page 18)

Licensing

Toy Fair 2020: Toy Fair’s Hero Toys 2020 winners have been revealed

Character Options, LEGO, and Spin Master have been named among this year’s Toy Fair’s Hero Toys for 2020, revealed by the British Toy and Hobby Association at this year’s London show. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair – running from January 21st …

Read More »

Wow! Stuff taps Click Distribution for UK and ROI supply of licensed toys, gifts, and games

Wow! Stuff has appointed Click Distribution Ltd to service its domestic supply, outside of its own house accounts, of its licensed toys, gifts, and games to retailers across the UK and the Republic of Ireland. With immediate effect, Click will showcase Wow! Stuff’s new lines at London Toy Fair from …

Read More »

Toy Fair 2020: University Games dials up the magic with new 3D Harry Potter puzzles

It’s with more than a dusting of magic that University Games is looking to enchant visitors and fans this season with its new series of 3D puzzles based on some of the most iconic buildings from the Harry Potter film franchise. Unveiled for the first time this London Toy Fair, …

Read More »

Spin Master: “With Batman and DC license, we’re growing and diversifying our business”

With a record year for both its Monster Jam toy line, and its range based on the blockbusting franchise How to Train Your Dragon, it makes sense that 2020 will be a year in which Spin Master will continue its momentum in the licensed toy space. It’s why, this Toy …

Read More »

Brand’s Hatched: Formula One and its race for the toy aisle

If there’s something not many of us were expecting for 2020, it surely has to be that Formula One is looking to speed into the toy aisle with its first official toy line for kids and collectors alike. Upon momentary reflection, however, it actually makes perfect sense. The F1 brand …

Read More »

Toy Fair 2020: Wow! Stuff reveals its Wow! Pods character collectables

Wow! Stuff, the award-winning team behind a recent wave of innovative new toy lines is preparing for the launch of ‘one of the hottest and most radical new collectables,’ for youngsters. Called Wow! Pods, the new range has been described by Wow! Stuff’s CEO, Richard North, as “unlike any other …

Read More »

The Gruffalo renews plush deal with Aurora and makes sustainable move with Playpress

Magic Light Pictures has secured a raft of new licensees for its hit animated IP, The Gruffalo, as development of its licensing programme continues for 2020. Visage, MBI, Robert Fredrick, Playpress, and Snappyjack are the latest to join the Gruffalo family. Textile specialists Visage will produce Gruffalo craft printed fabrics, …

Read More »

Asmodee UK draws big brand plans for Dobble with LMI as it launches its Family Games range

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

Read More »

Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

Read More »

Bossing it… with Rachel Lowe: “Hindsight doesn’t change anything, I’m proud of everything I have achieved”

Hello Rachel, and welcome to Bossing It… You had another busy and successful year last year, how did your career in board games start, where did it all begin for you? My career in board games started when I was working as a part time taxi driver to pay my …

Read More »