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Licensing

LEGO partners with Chronicle Books to launch new adult titles and jigsaw puzzle

LEGO has partnered with the book publisher Chronicle to launch a collection of official LEGO titles, aimed at the toy brand’s audience of adult fans. The range is scheduled to launch this April and will consist of three titles: LEGO Still Life with Bricks: The Art of Everyday Play, LEGO …

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Egmont is launching a new Milkshake! magazine for early years audiences

Egmont Publishing is to launch a new Milkshake! magazine later this month, bringing Channel 5’s multi-platform pre-school brand back to the publishing sector. During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year …

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Ricky Zoom lands second series for November 2020 as first products ready for launch

Following a successful debut at the end of 2019, Entertainment One’s international animated hit, Ricky Zoom has landed a second series, slated to air as soon as November this year. Ricky Zoom raced to success and achieved ‘outstanding ratings’ in multiple markets and across several platforms. It is currently a …

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To the victor: Warhammer and it’s march upon the global hobby, retail, and licensing scene

Games Workshop’s Warhammer is massively successful. Seriously. Over the past three years – since the onset of Brexit fell upon us – Warhammer has doubled the size of its business. Last year, it ended £81million in profit. Robert Hutchins talks to senior licensing manager, Zoe Smith about how the franchise …

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Surprise results at Funko as Q4 2019 financials take 8 per cent dip

In a surprise turn of events in the narrative of the pop culture specialist, Funko has detailed lower than expected net sales of $214m in its preliminary fourth quarter 2019 results. The company reported its preliminary financial results for the quarter ended December 31, 2019 this week, showing that it …

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Cat catapulting game Fantasticats taps into clear gap in the market for low-tech innovation, says Vivid

The combined might of Goliath and Vivid believes it has tapped into a gap in the market for innovative, low-tech play with the launch of its new Fantasticats brand. According to the firm, the cat-catapulting toy was a major hit with visitors across this year’s European toy fairs, drawing in …

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Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

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Bulldog Licensing prepares for surge in demand for Match Attax as Euro 2020 draws closer

As the country prepares for Euro 2020 this summer, a surge of confidence surrounds Topps’ latest Match Attax trading cards line that, according to the brand’s licensing agent Bulldog Licensing, is sure to see a stark rise in popularity as the tournament draws closer. Bulldog Licensing is the UK outfit …

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Sponsored Post – Aardvark Swift: A Toy Fair retrospective

When visitors result to sitting on the floor of a café, by my estimation, that’s a pretty good barometer of the footfall of a convention. From this account then, Toy Fair 2020 was another successful show for the industry. As an event, it’s one that we here at Aardvark Swift …

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Annual Toy Fair Trolley Dash sees over 4,000 toys donated to KidsOut

More than 4,000 toys were collected by volunteers taking part in Toy Fair annual charity trolley dash this year, the event that now traditionally marks the end of London’s industry show. Hundreds of exhibitors donated toys and products during the 16th annual Toy Fair Trolley Dash, as volunteers paced the …

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