Licensing

Squishmallows eyes extension into film, TV, gaming and live events with CAA partnership

The popular Jazwares toy line, Squishmallows, is embarking on a whole new licensing endeavour. having signed with the global licensing agency, CAA as it eyes opportunities across film, TV, video games, publishing, live touring, and more. First launched in 2017, Squishmallows – a globally successful range of plush characters and …

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Warner Bros. and DC launch first Batman Bat-Tech Edition app with AR gaming and digital comics

Warner Bros Consumer Products and DC Comics have lifted the cowl on a new Batman mobile experience for young fans with the launch of the DC: Batman Bat-Tech Edition app – a free mobile app that immerses fans in a story that takes a deep dive into the technology of …

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LEGO celebrates 20 years of LEGO Harry Potter with new Icons Collectors’ Edition

The LEGO Group is celebrating 20 years of LEGO Harry Potter with the grand unveiling of the LEGO Harry Potter Hogwarts Icons Collectors’ Edition. Billed as ‘an intricate display model and a perfect homage to the Wizarding World,’ the detailed new launch aims to capture some of the most iconic …

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Scalextric’s Batman vs Superman tops the John Lewis ten toys for Christmas list

The Warner Bros. and DC Comics icon, Batman has swooped in on the first of the major retailers’ top Christmas toy predictions this year, having secured top billing within John Lewis’s Top Ten Toys for Christmas 2021. It’s Warner Bros Consumer Products’ partnership with the leading hobby brand, Hornby’s own …

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Mattel launches environmentally focused UNO with artist and activist Shepard Fairey

Mattel has partnered up with the renowned contemporary artist, activist, and illustrator, Shepard Fairey for the release of a new UNO deck made with sustainable materials and themed around the artist’s environmental activism. The new deck has been designed by both Fairey and the UNO team at the artist’s LA …

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Pokémon is heading to the BBC as iPlayer catches series and movies for the first time

The British broadcaster has acquired two complete story arcs from the Pokémon the Series collection to be housed on the BBC iPlayer, along with the story arcs’ accompanying feature-length Pokémon the Movie for both linear broadcast and the iPlayer. This will mark the first time that Pokémon has been broadcast …

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Star Editions launches online shop for hit preschool series CoComelon and Blippi in Moonbug partnership

The personalised giftware specialist, Star Editions has opened an e-shop for CoComelon and Blippi, featuring exclusive products and an extensive range of toys, games, and customisable gifts for the globally popular preschool IPs. The launch of the online store is part of Star Editions’ ongoing licensing partnership with Moonbug Entertainment Ltd. It has …

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Acamar Films’ preschool property Bing heads to ZSL London Zoo this autumn

Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio. Under the new partnership, ZSL London Zoo will host a …

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The London Toy Company reveals its first TfL train sets made from recyclable plastic

The London Toy Company has lifted the lid on its venture into new toy categories this year, with the launch of its Transport for London licensed train set and trains, all made from recyclable plastic. The new launch marks the first time that The London Toy Company has entered the …

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Brainstorm Ltd teams with ViacomCBS UK to launch PAW Patrol and Blue’s Clues & You Torch and Projector sets

Brainstorm Ltd has secured a new partnership with ViacomCBS Consumer Products UK that will see the toy firm add both PAW Patrol and Blue’s Clues & You to its successful Torch and Projector range. With growth across the industry, PAW Patrol continues to be the UK’s leading preschool property. Under …

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