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Pokémon a Go: How The Pokémon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Panini and Epic Games launch new Fortnite Trading Cards collection

The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …

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Indoor climbing frame start-up Sawdust and Rainbows climbs ladder to European success

An indoor wooden climbing frames start-up, Sawdust and Rainbows is climbing its way out of lockdown with international sales ‘going through the roof’ at the height of the Covid-19 pandemic and parents and families in need of indoor entertainment and activity. Sawdust and Rainbows is the brainchild of Rosie Hughes …

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Sponsored Content: PAW Patrol goes prehistoric as Spin Master introduces new Dino Rescue sets

PAW Patrol is going prehistoric! Introducing for the very first time a dino theme to the PAW world. PAW Patrol is ready to jump into Jurassic action and RYDER and Pups have their paws full when a secret Dino World yelps for help! With dinos roaming wild, there’s bound to …

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Paper Engine launches its eco-friendly Build Your Own Microscope

Paper Engine’s science toy brand Build Your Own has expanded its eco-friendly, STEM-inspired toy portfolio with the launch of its new cardboard Microscope kit, joining a range designed to encourage kids to immerse themselves in science and exploration. Build Your Own toys have been designed to help capture active imaginations …

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Design-led pre-school brand Lemon Ribbon eyes master toy partner in franchise-building plans

The brand extension, collaboration and licensing agency, Glue Creative Thinking is embarking on a mission to bring the children’s lifestyle brand and online platform, Lemon Ribbon, into the pre-school toy space by ‘tapping a gap in the market for a design-led pre-school property.’ Lemon Ribbon is an online activity hub …

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Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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Panini is bringing its NFL/NFL Players Association sticker collection to the UK and Eire for second year

The collectable sticker books and trading card specialist, Panini, is bringing its NFL/NFL Players Association sticker collection back to the UK and Eire for the second year running. The 2019 was the best-selling NFL sticker book collection in the UK and Eire since the early 1990s. The new collection comprises …

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