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Licensing

Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Numskull launches new TUBBZ collectables and its a pop-culture licensing dream

Numskull Designs is answering the call of the geek movement with the launch of a new, multi-licensed series of collectable, cosplaying duck figurines. Yes, it’s a sign of the times and it doesn’t really get much nerdier than this as Numskulls joins the thriving collectables scene with its very own …

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As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

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Mattel unveils Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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LEGO steams ahead with Powered Up building sets thanks to this Disney Train and Station set

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

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Konami to launch Bomberman and Contra board games with IDW and Blacklist Games

Konami Cross Media has signed new licensing agreements with Blacklist Games (in tandem with Kess Co.) and IDW Games to launch new tabletop gaming titles based on its video game IPs Contra and Bomberman. Launching to fans in the US next spring, Blacklist Games is developing a cooperative board game …

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After Hedbanz global IP acquisition, Spin Master is “creating new epicentre for game experiences”

Spin Master has acquired the global rights to the popular party game, Hedbanz and is already stepping up its international reach with the launch of a new Hedbanz App. The Canadian toymaker originally acquired the rights to Hedbanz for the US and Mexico back in 2011, helping the game become …

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Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Geek culture subscription box Loot Crate files for bankruptcy

The geek culture subscription box service, Loot Crate, which established an ecosystem in which pop culture fans were sent a surprise selection of merchandise each month, has filed for Chapter 11 bankruptcy. According to a report from the LA Times, the service had hit a rough patch over the last …

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