Licensing

Jazwares extends UFC partnership to launch Conor McGregor and Amanda Nunes action figures

The global toy company, Jazwares, has extended its partnership with the world’s premier mixed martial arts organisation, UFC, to launch a new range of collectable figures courtesy of Ringside Collectibles. Under the latest deal, popular UFC fighters Conor McGregor, Jorge Masvidal, Amanda Nunes, Francise Ngannou, Israel Adesanya, and Urijah Faber …

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Mattel Films and rapper Lil Yachty to co-produce UNO live-action film

Mattel’s best-selling family card game, UNO has landed its own live-action motion picture, the global toy maker has revealed, tapping the Grammy-nominated rapper Lil Yachty to co-produce. The toy maker’s entertainment division, Mattel Films has confirmed that the production will work from a screenplay for an action heist comedy, set …

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Mattel and Warner Music launch new Fisher-Price album Sooo Sleepy

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs from across the Fisher-Price music library including original songs, lullaby versions of classical music, and more. It is availabke to …

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LEGO partners with SEGA to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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Melissa & Doug | “We’re hitting a sweet spot with consumers right now”

Last year, and in the weeks that followed its ‘biggest push into the licensing space to date’ through a partnership with ViacomCBS’ PAW Patrol and Blues Clues brands, the global toy maker Melissa & Doug expressed its plans to evaluate licensing “as an area to grow its reach.” The move …

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Rainbow Designs unveils new We’re Going on a Bear Hunt toys in Walker Books partnership

Rainbow Designs is encouraging children to undertake their own Bear Hunt adventures this year as it launches its new We’re Going on a Bear Hunt collection of soft and wooden toys to the market. Based on Walker Books’ classic storybook of the same title, the toys take inspiration from the …

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Disguise Inc lands Nintendo partnership for Kirby costumes amid ‘video game licensing explosion’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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Spin Master names Penguin Young Readers its global publisher for Mighty Express

The global children’s entertainment company, Spin Master has secured a global publishing deal for its Mighty Express IP with Penguin Young Readers, a division of Penguin Random House. Under the new deal, the publisher will have the global rights to roll out 8x8s, board books, shaped board books, picture books, …

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Mattel’s Whac-A-Mole to get own TV game show as toy firm prepares for tabletop re-release

Whac-A-Mole has become the latest Mattel toy property to receive the TV treatment as the television production outfit, Fremantle, prepares to develop a new game show based on the title. The move comes amid a slate of TV licensing announcements from Mattel, including the most recent partnership with Propagate to …

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New Sonic the Hedgehog series to charge onto Netflix in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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