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Licensing

Siso Toys UK is launching The Child plush toys later this year

Siso Toys UK has become the latest to tap into the popularity of one of the Star Wars canon’s most baby-faced characters, having detailed the forthcoming launch of its new plush range inspired by The Child from the Disney+ series, The Mandalorian. Coming in at 25cm tall, and as cute …

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LEGO launches classic look Mickey Mouse and Minnie in latest Disney partnership

The classic look Mickey Mouse and Minnie are to be immortalised in brick form, thanks to a new partnership between Disney and LEGO that will see the Danish toy company launch new building sets depicting the animated icons in their original style. With this new construction set, fans can re-live …

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#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen

A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …

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Pre-school series True and the Rainbow Kingdom eyes toys and games amid new licensing plans with bRAND-WARD

The children’s entertainment unit, Guru Studio, has tapped bRAND-WARD as its exclusive licensing agent for the hit pre-school series, True and the Rainbow Kingdom. Under the new deal, bRAND-WARD will represent the property across the UK and Ireland as it looks to build a licensing programme spanning toys and games, …

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K-Blings collectables launch success takes Wow! Stuff by surprise

Wow! Stuff is celebrating the success of K-Blings, a new collectable range that, despite launching into ‘a crowded and competitive market,’ has taken the firm by surprise with its ‘super rate of sale.’ K-Blings is billed as ‘the collectable that lives on your cable,’ and was launched at the tail …

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Bossing It: “My work to tackle unsafe toys is the most rewarding” – BTHA’s Natasha Crookes

Each month, ToyNews finds an industry bigwig to put through the ringer with a series of prying questions. This month, it’s BTHA’s director of public affairs and communications, Natasha Crookes Firstly, well done on the recent half marathon and money raising (over £2,000) for the ToyTrust. What compelled you to …

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LEGO gives closer look at LEGO Super Mario launch as pre-order opens on first sets

A few very eventful weeks after the grand unveiling of the latest collaboration, LEGO’s Super Mario licensed range is now available to pre-order, kicking off with the Adventures with Mario Starter Course. The new LEGO Super Mario product line features an interactive LEGO Mario figure that collects coins in real-life …

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Funko Games: “The future of gaming? Things are going to get weird”

Jay Wheatley, general manager of Funko Games has a simple vision of the future of tabletop gaming as it continues to push boundaries and draw in new audiences, and that’s that things are going to ‘get weird.’ It’s an idea that strikes a particularly sweet chord with the man now …

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Silvergate’s Octonauts makes a splash in Latin American and the Middle East

Silvergate Media’s pre-school animated series, Octonauts, is making a splash in new markets with recent broadcast deals that bring the award-winning show to audiences in Latin America and the Middle East for the first time. In a deal brokered byPanaderia, Mexico’s TV Azteca has acquired the broadcast rights to Los Octonautas, marking the …

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Steamforged Games teams with Capcom to launch Resident Evil 3: The Board Game to Kickstarter

Tabletop games publisher Steamforged Games is once again working with Japanese video game giant Capcom to develop and launch new Resident Evil board game, set to land on Kickstarter this April 28th. The new project follows the earlier success of the Resident Evil 2: The Board Game, and will see …

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