Licensing

The LEGO Group reveals the LEGO Technic BMW M 1000 RR

LEGO Technic has unleashed the ultimate street and track champion motorbike, with the reveal of the LEGO Technic BMW M 1000 RR set. The 1:5 scale set is a faithful replica of the supremely fast, technologically advanced BMW M 1000 RR motorbike. The set is the latest in a partnership …

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AKCO and BOTI team up for BATTLE CUBES content and sports licensing deals

AKCO (Andrew Kerr Consulting Inc) is to spearhead content development and licensing endeavours for BATTLE CUBES, the innovative toy from Dutch/Hong Kong toy company BOTI (Big On Toy Innovation). The partnership is kicking off with a global license agreement with the National Hockey League (NHL). The arrangement between AKCO and BOTI …

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Ravensburger announces ‘Disney Villainous: Bigger and Badder’

Ravensburger, the publisher behind award-winning board games and high-quality toys and puzzles, has announced its newest addition to the award-winning Disney Villainous line – Disney Villainous: Bigger and Badder. This latest expandalone game will release in March 2022 and will introduce Pixar villains into the franchise for the first time. The new characters …

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Hasbro and Champion team up for fun board-game inspired clothing collection

Sportswear brand Champion has launched a limited-edition collection with Hasbro Gaming, featuring characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land. “Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says …

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Plush brand Squishmallows launches cross-category licensing programme

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting its Squishmallows plush brand sensation. On the heels the milestone of 100 million Squishmallows sold, Jazwares is teaming with a raft of licensees to make Squishmallows a global lifestyle brands for fans, families, and collectors around …

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Blippi and CoComelon to arrive front-of-store in Asda this Christmas

Just weeks after The Point.1888 announced a record-breaking 66 new licensees across EMEA for Moonbug Entertainment’s leading IP CoComelon, the superbrand has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon. Since coming on board as Master Licensing Agency for Moonbug’s …

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‘Bluey’ toys to launch in Italy and Greece following series’ debut on Rai Yoyo and ERT

Produced by Ludo Studio and co-commissioned by BBC Studios and ABC Children’s, the much-loved global-hit animation Bluey will make its free-to-air debut on 27 December in Italy on Rai Yoyo, the public broadcast service’s preschool channel. The series will also air on ERT in Greece. BBC Studios will also launch a new …

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Ravensburger launches Pokémon Labyrinth in US market

Award-winning games publisher Ravensburger has announced the US release of Pokémon Labyrinth. Previously released in Europe, Pokémon Labyrinth combines two globally popular brands, both celebrating anniversaries in 2021. Labyrinth is an international classic with over 20 million copies sold in 60 countries worldwide, celebrating its 35th anniversary in 2021, while Pokémon is celebrating …

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ToyPro signs with Spacetoon TV and IMPS to produce Smurfs toys for MENA

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …

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More chances to network as BLE goes digital on 30 November and 1 December

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more than two years away to …

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