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Licensing

Moon and Me signs live show, publishing and further toy partners

Moon and Me, the latest hit pre-school series to emerge from the brain of one of the genre’s best-loved creators, Andrew Davenport, is looking to build out an extensive licensing portfolio, spanning live shows, partyware, publishing and toys. In a move to ramp up its consumer products activity just weeks …

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Just Play to build extensive licensing portfolio around Hairdorables dolls brand

Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …

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Zuru teams with celebrity Fortnite gamer Ninja for new X-Shot blaster range

Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja.  The limited-edition line of X-Shot Ninja dart blasters will launch this autumn. Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, …

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Egmont and Nickelodeon bring Nella to kids’ magazines with Showcase special

Egmont Publishing has themed its latest issue of Showcase magazine all around the popular Nick Jr. television series, Nella the Knight, as it looks to deliver a message of empowering girls this summer. This exclusive issue of Showcase magazine will introduce readers to Nella’s kingdom through stories, snap cards, Princess-themed …

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Basic Fun named UK and American master toy partner for Care Bears

Three decades on from having made their first appearance, the Care Bears are on course to delight a whole new generation of youngsters, thanks to a new master toy partnership with Basic Fun. The Florida-based toy and novelties company has been handed the UK and North American master toy rights …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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Fashion doll brand Designafriend is getting its own animated series

The fashion doll brand Designafriend is getting its own animated series, thanks to a new collaboration with 3Megos and Brands with Influence. The deal was announced at London’s Distoy where Kid Kreations, the team behind the Designafriend brand, cited the increased demand for toy brands to be set in a …

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Modiphius launches Agatha Christie – Death on the Cards in first party gaming move

The world of the beloved mystery author Agatha Christie is making its way to the party gaming scene, thanks to the efforts of the tabletop gaming experts at Modiphius. Marking both a first for the team best-known for its success with wargaming titles such as Fallout and the recently released …

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Hasbro unveils The Lion King Mighty Roar Simba in its latest Disney collaboration

If you thought Hasbro’s Furreal range of doe-eyed animatronic characters couldn’t get any cuter, think again – because it’s only gone and pulled this little number off. The global toymaker has detailed a new partnership between its own Furreal brand and Disney’s The Lion King, to launch Disney’s The Lion …

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