Licensing

LEGO expands Volkswagen partnership to launch LEGO Volkswagen T2 Camper Van

The LEGO Group has struck up a partnership with the German car manufacturer Volkswagen to launch the latest version of the ubiquitous LEGO Volkswagen T2 Camper Van, expanding upon its portfolio of cult vehicle LEGO builds. The new LEGO Volkswagen T2 Camper Van is based on its namesake of the late …

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Little Brother Books on track to sell over one million Annuals this year and reveals Christmas 2021 line-up

Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …

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Kiddimoto renews partnership with MotoGP champion Marc Marquez

The Somerset based balance bike business, Kiddimoto has renewed its partnership with the eight time MotoGP world champion, Marc Marquez to continue its officially licensed Marc Marquez 93 Wooden Balance Bike and accessory range. The partnership has been renewed as the company celebrates its 18th year in business this September …

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Subway Surfers scooters, skateboards and hoverboards to roll into Europe through Sakar International

The hit children’s mobile gaming IP, Subway Surfers is rolling into the European market with a whole raft of wheeled toys, spanning scooters, hoverboards, skateboards, helmets and protective gear, thanks to a new partnership with Sakar International. In a global licensing deal brokered by Retail Monster’s US and UK teams, …

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Talking Tom & Friends lands new 3D CGI series Talking Tom Heroes: Suddenly Super

Things are hotting up for the award-winning family entertainment brand, Talking Tom & Friends thanks to a slew of new licensing deals across the US and a brand new 3D CGI animated series for global distribution. Denoting a step up in its plans for global expansion, the popular Talking Tom …

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Z-Man Games teases Pandemic style World of Warcraft: Wrath of the Lich King board game

A staple of the tabletop gaming scene, Z-Man Games’ Pandemic is making its first move into licensing, striking up a partnership with World of Warcraft to deliver a plague tackling board game that will strike at the heart of fans the world over. The upcoming title WoW: Wrath of the …

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PlayMonster brings Disney and Pixar characters to its hit product line-up

The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms. The deal is the latest to be established by …

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Licensing Expo Virtual details ‘most robust educational agenda to date’ ahead of next month’s online event

Retail education, sustainability clinics, and a keynote from senior executives from Warner Bros. Consumer Products make up just a fraction of the agenda for this year’s Licensing Expo Virtual, taking place August 24th to 26th in an online format. Celebrating 40 years… yes, 40, of connecting IP owners with retailers, …

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Penguin launches Peter Rabbit: Friend to Nature to celebrate the outdoors this summer

Penguin Random House UK and its Peter Rabbit team has launched a new annual campaign aimed at encouraging children and their carers to enjoy being creative in nature this summer. The Peter Rabbit: Friend to Nature campaign has also tapped the popular lifestyle blogger, Laura Brand as its ambassador to …

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Kids’ bike brand United Wheels UK lands multi-territory deal with Disney, Marvel, and Lucasfilm

The British bicycle brand, United Wheels UK Limited has detailed a new multi-territory licensing partnership with Disney, Marvel, and Lucasfilm movie properties as the company eyes further growth across the European markets and beyond. Its latest agreement will see the property rights extended across the UK, Ireland, France, Iberia, Italy, …

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