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Licensing

Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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The NSPCC is launching into the licensing space at Festival of Licensing

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe. The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that …

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Hasbro unveils Play-Doh Builder taking the brand into licensed construction play-sets

Hasbro is moving in on the construction category with the introduction of Play-Doh Builder, a new range from the arts and crafts focused brand that will allow kids to create their own constructed play-sets. The new range will launch in the US and globally this month with both classic building …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Aardman teams with funwish.com to launch Shaun the Sheep personalised episodes for fans

Aardman is taking the personalisation trend to the next level through a new partnership with the wish fulfillment platform, funwish.com that will allow fans to order customised wishes from Shaun the Sheep in the form of personalised videos. The five minute episodes, which are set on the farm, will be …

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IDW Games delays launch of Metal Gear Solid tabletop title stating it ‘won’t compromise quality’

The revered games publisher, IDW Games has been forced to delay the release of the much anticipated Metal Gear Solid tabletop title for a second time, telling fans that it wouldn’t compromise its standards for quality to hit the 2020 release date. The news marks the second time the game …

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Acamar Films brings all episodes of Bing to Amazon Prime Video in the UK

Acamar Films has signed a new deal with Amazon Prime Video to bring the most recent episodes of Bing to UK  streaming audiences, while extending its licence of the original 78 episodes for a further two years. The deal means that families can now watch all 104 episodes of Bing on …

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Moose Toys teams with family YouTube channel CollinsKey to innovate in the activity sector

Moose Toys is teaming with the family YouTube channel, Collins Key starring the online stars Collins and Devan Key, to launch an activity line that will allow fans to recreate the DIY challenges and projects the pair undertake, at home. CollinsKey is recognised as the number one YouTube channel for …

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