Licensing

WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Fanattik names Get-Well Gamers its charity partner until end of 2022

The pop culture specialist, Fanattik, has named the gaming charity, Get-Well Gamers as its charity partner until the end of 2022. The partnership has been struck up as the firm’s means of ‘giving back to the community that has supported it since launch.’ Established in 2007, Fanattik has been developing …

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Masha and the Bear, PAW Patrol and Mr Bean land on the Tonies platform

Masha and the Bear, PAW Patrol’s Marshall and Skye, and the ever-popular Mr Bean are to become the latest characters to join the extensive family of children’s audio stories and content on the Tonies platform. In a series of new licensing partnerships with Spin Master Entertainment, Animaccord, and The Banijay …

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Immediate Media launches official Numberblocks Magazine

Immediate Media Co is launching an official Numberblocks Magazine, based on the popular preschool series that encourages kids to master their maths skills through animated adventures. The BAFTA award-winning Numberblocks sets out to help kids see how numbers really work, a core message that the new magazine will endeavor to …

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Toikido brings toys and NFTs together in world first for Reality Gaming’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables. The new deal will bring the world of physical toys and NFTs together for the first time. Having partnered with Reality Gaming and Herotainment, …

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LEGO renews global costumes and dress up partnership with Disguise Inc.

LEGO has renewed its multi-year global partnership with the dress up and costumes specialist, Disguise. Under the agreement renewal, Disguise will continue to design, market, manufacture, and distribute costumes and costume accessories for The LEGO Group across the world. It’s a continuation of a partnership between the pair that first …

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The Pokémon Company launches limited animated series Pokémon Evolutions amid 25th anniversary celebrations

The Pokémon Company International has today detailed the launch of a new limited animated series created to celebrate 25 years of the global entertainment franchise. Called Pokémon Evolutions, the trailer for the new, eight-episode series can be watched below. The new series will take fans on a journey through all …

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Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

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Brand Licensing Europe launches Licensing U education programme for 2021

Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe, a ‘one-stop-shop’ education programme about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand …

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