Licensing

Spin Master and GUND to roll out board game and new plush lines for Silvergate’s Hilda

Silvergate Media has detailed a tranche of new partners for its popular animated series, Hilda, that includes not only a direct to retail partnership with the pop culture specialist, Forbidden Planet, but the series’ first board game courtesy of Spin Master and an extension of its successful plush line with …

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Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …

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Spin Master magics up new Wizarding World partnership with Warner Bros. Consumer Products

Spin Master has entered into a global licensing agreement with Warner Bros. Consumer Products to become its new toy licensee for the Wizarding World franchise. Under the partnership, the Toronto-based toy maker will develop Wizardiing World products based on the Harry Potter and Fantastic Beasts franchises. The range will span …

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LEGO Art grows its mosaic-building ‘relaxation’ portfolio with Harry Potter Hogwarts Crests sets

The LEGO Group is growing its LEGO Art portfolio with the launch of a range of Harry Potter Hogwarts Crests sets, designed to give Harry Potter fans and adult LEGO builders the chance to display their house allegiances. The new 2D tile mosaic wall art sets each allow Harry Potter …

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YWOW Game signs Swizzels brand to its Mini Puzzles collectable puzzles range

YWOW Games is continuing its mission to ‘revolutionise the games and puzzles industry’ through a new partnership with Swizzels for a range of Swizzels puzzles. It’s part of the company’s ongoing plans to bring household brands to the collectable jigsaw puzzles market. In a deal brokered by Blonde Sheep Licensing, …

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LEGO Technic reveals its first Ferrari build with the launch of 488 GTE “AF CORSE #51”

The LEGO Group has revealed the latest model to takes its place on the grid with the launch of the LEGO Technic Ferrari 488 GTE “AF CORSE #51”, an icon of the racetrack now replicated in minute detail. This racing car model comes with authentic features and design elements including …

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SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

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On the EDGE Conservation eyes plush toys move for its virtual influencer YouTube series

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, has outlined its ‘ambitious plans’ to build its IP portfolio, that include bringing the stars of its new digital YouTube series to the toy and plush aisles. The plans form part of a wider initiative …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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