Licensing

LEGO introduces multiplayer mode to LEGO Super Mario and LEGO Luigi range

The LEGO Group is bringing an all-new multiplayer mode to its LEGO Super Mario universe, enabling kids and fans to connect LEGO Mario and LEGO Luigi figures for heightened social play. The new development for the franchise will now see children able to connect their LEGO Mario and LEGO Luigi …

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Exploding Kittens launches first licensed title Exploding Minions with Illumination and Universal

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development. The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises …

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Global toy craze Cats vs. Pickles lands first long form animated series and first publishing plans

Cats vs. Pickles, the global collectable toy craze that has rocketed to success across the world’s toy markets in recent months, has landed its first extended original TV series, a move that is expected to ‘unlock the IP’s potential for international marketing, licensing, and additional consumer products.’ The move is …

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LEGO Education and NASA launch STEAM learning series ahead of the Artemis I mission

LEGO Education has detailed a new collaboration with NASA to launch a free digital STEAM learning series this September, designed to spark curiosity and engagement in STEAM through the upcoming Artemis I mission. Called Build to Launch: A STEAM Exploration Series, the 10-week series includes interactive episodes and open-ended prompts …

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Octonauts to ‘make waves’ across UK Sea Life Centres this summer ahead of spin-off series launch

A series of new activity-based Octonauts trails are set to ‘make waves’ across Sea Life centres and aquariums in the UK and ANZ this summer, thanks to an extensions of an established partnership between Silvergate Media and Merlin Entertainments. The new deal will also see an all year-long experience launch …

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Rubies invites kid’s gothic book character Amelia Fang into dress-up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

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LOL Surprise to innovate the family entertainment sector with Live Hologram Tour of the US

A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand. LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag …

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Classic literary character Pippi Longstocking joins the Tonies audio story library

Pippi Longstocking has become the latest classic children’s literary character to join the ever expanding portfolio of children’s audio stories at Tonies, welcoming the UK edition to the fold, as voiced by the award-winning presenter and comedian, Sandi Toksvig. Pippi Longstocking, an iconic fictional character created by the Swedish author, …

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Mattel Creations enters NFT space with Hot Wheels NFT Garage Series

Mattel Creations, the global toy maker’s collaboration and direct to consumer platform, has made its first move into the NFT space, with a new collection of digital artwork inspired by the Hot Wheels brand. In a move to break into the new market, as well as ‘advance the collector offering’, …

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Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together

The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages. The company is encouraging customers to make up for lost time …

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