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Acamar Films’ Bing labelled ‘fastest growing pre-school brand in Benelux’ by toy partners

Acamar Films’ Bing has been labelled the ‘fastest growing pre-school brand in the Benelux region’, according to the distributor of the Golden Bear master toy line across the region, Spectron. The toy firm has recently increased its listings to include Belgium within its remit, following the success of the autumn/winter …

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Hasbro, Chicco, and Learning Resources among TIE’s Play for Change awards finalists

Hasbro, Chicco, Clementoni, and Learning Resources have been named among the nine finalists for the inaugural Play for Change awards, an initiative developed by Toy Industries of Europe to celebrate and champion the companies and products fueling changes in sustainability, and encouraging children’s future skills. Orchestrated by Toy Industries of …

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Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop gaming specialist, CMON Ltd, to bring two of the hobby’s most famous boardgame universes to the pages of a comic book series. Best-selling games, Twilight Imperium and Android are slated to make their graphic novel …

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Kids’ audio platform Yoto launches new Phonics pack to assist early learners with speech

The children’s audio platform, Yoto has detailed the launch of its new Phonics pack, a new range that has been designed to assist early learners enhance their speech, listening and reading skills at home. Phonics involves the relationship between sounds and their spellings. The goal of phonics instruction is to …

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Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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We’re back, now to the future: Read the new Sept/Oct issue of ToyNews online now

Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, …

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Spin Master Entertainment’s The Mighty Express makes global Netflix debut

Spin Master Entertainment has made company history with the launch of its first straight-to-Netflix series, Mighty Express, a new CG animated pre-school series that is rolling onto Netflix globally from today. The launch of the new show marks the 11th children’s franchise to be developed by the children’s entertainment company. …

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Craft Buddy is ramping up its UK retail partnership with Norton PR campaign

The arts, crafts, and hobby specialist, Craft Buddy is ramping up awareness for its popular Crystal Art brand ranges through a new targeted B2B campaign for 2020 and 2021. Already firmly placed within toy, gift, and hobby markets across Europe, Craft Buddy is looking to expand the Crystal Art brand …

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