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The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Rocket Licensing eyes toys and publishing deals for CBeebies’ English language learning series Yakka Dee!

Rocket Licensing is looking to secure toy and publishing partners, as well as specialists in educational products and resources, for the popular CBeebies show Yakka Dee, an English language learning series for pre-schoolers learning to talk. The series is also targeted at children with speech difficulties, and those learning English …

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Japanese character brand Rilakkuma makes play for the arts and crafts sector with Graine Creative

The popular Japanese character brand, Rilakkuma, is making its way into the arts and crafts sector, thanks to a new partnership with the French arts and crafts specialist, Graine Creative. The new deal adds to a rapidly growing consumer products portfolio for the world’s most relaxed bear cub in Europe. …

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Hasbro to release limited edition DeLoreon Transformer 35 years on from Back to the Future release

Hasbro is marking the 35th anniversary of one of the sci-fi movie genre’s best-loved films of the ’80s – Back to the Future – with the launch of a limited edition DeLoreon. This won’t be any ordinary kind of time-travelling DeLoreon, of course, because this launch also happens to be …

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TAGIE namechange sees the Toy & Game International Excellence Awards now open for nominations

Chicago Toy & Game Group has opened the nomination process for this year’s annual TAGIE Awards event, as well as presenting a number of changes to its inventor-focused event in order to deliver one ‘bigger and better’ than before. Now marking its 13th year, the 2020 awards have been renamed …

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Spin Master hires consumer products veteran Heather Oster as VP global franchise development

Spin Master Entertainment has hired the consumer products veteran Heather Oster as its new VP global franchise development. The move comes just a Spin Master extends its partnership with Nickelodeon Movies to produce an upcoming feature animation based on the PAW Patrol franchise. The Hollywood consumer products veteran will work …

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LEGO brings pop culture home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …

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Jazwares teams with UFC to launch first action figures and role-play toys

Toymaker Jazwares has joined forces with the global mixed martial arts organisation, UFC, to bring the world of this adrenaline fuelled sport to the action figures and role-play aisles. Available for pre-sale at Ringside Collectibles, the Jazwares UFC collectable line will be landing on Amazon in the coming weeks, and …

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Teenage Mutant Ninja Turtles lands CG cinematic reboot with Seth Rogen producing

Teenage Mutant Ninja Turtles is in for a CG animated cinematic reboot, courtesy of Point Grey Pictures and Nickelodeon, with Hollywood’s Seth Rogen among the new feature film’s producers. Distributed by Paramount Pictures, the feature film will be Nickelodeon Animation Studio’s first CG theatrical production, and will be overseen by …

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Licensing Week Virtual brings in more than 32,000 unique views and 2,900 digital meetings

The Global Licensing Group is celebrating the success of the first Licensing Week Virtual event, a five-day online event that totalled more than 32,000 unique content views and 2,900 digital meeting and replaced the annual Licensing Expo in Las Vegas this year. Run in partnership with Licensing International, the online …

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