Licensing

Rubies expands Wizarding World range with new character costumes and accessories

Rubies have helped to bring the magic of the Wizarding World to life through their range of officially licensed costumes for years, being trusted by fans and customers alike to help re-create the Wizarding World in anyone’s home. Now, the phenomenally successful range of bewitching costumes is expanding, with brand-new …

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Crayola partners with WildBrain CPLG to expand licensing programme across EMEA

Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting …

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New collectible line L.O.L. Surprise! Loves Mini Sweets set to hit shelves in June

MGA Entertainment has announced the launch of an all-new, first-of-its-kind co-branded collectible line of L.O.L. Surprise! dolls in collaboration with internationally-known confectionary partners including Hershey’s Kisses, Mike & Ike’s, PEZ and more. The new collection, L.O.L. Surprise! Loves Mini Sweets, will feature L.O.L. Surprise! characters decked out in candy and sweets-inspired …

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More details of second PAW Patrol movie released

Following the massive global success of PAW Patrol: The Movie, Spin Master Entertainment, Paramount Pictures and Nickelodeon Movies has revealed the first new star voice talent being added to the cast of the upcoming PAW Patrol: The Mighty Movie. Preschoolers’ favourite team of pups will return to the big screen …

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Hasbro’s Casey Collins appointed to Licensing International board of directors

Licensing International has announced that nine executives – Casey Collins, Hasbro; Michael Connolly, Retail Monster; Javier Garza, Warner Bros. Discovery; Alexandra Heyd, BurdaVerlag Germany; Tanya Isler, Netflix; Stuart Pollock, Segal Licensing; Marc Schneider, Beanstalk; Kalle Törmä, Flowhaven; and Angell Xi, Jingtian & Gongcheng – have been elected by the Licensing International …

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Q&A: Morgan Weyl, MD of Licensing and Global Development, TOMY International

Offering a range of innovative, high-quality toys and nursery products that kids love and parents ask for by name, TOMY International is on a mission “to make the world smile”. We caught up with the company’s Managing Director of Licensing and Global Development, Morgan Weyl, ahead of Licensing Expo to find …

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Jazwares makes Licensing Expo debut with Squishmallows

Leading toy and licensing powerhouse Jazwares is at Licensing Expo Las Vegas until 26 May, showcasing its wildly successful Squishmallows plush brand.  The monumental growth of Squishmallows, the #2 Toy Property and #1 Plush according to The NPD Group’s April 2022 report, has fuelled a raft of cross-category collaborations across beauty, games, apparel, …

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Rubies lands new He-Man and the Masters of the Universe licenses

Rubies has announced that another iconic property from Mattel will be joining its 2022 collection, with the addition of He-Man and the Masters of The Universe and Masters of the Universe: Revelation. He-Man returned to our screens in 2021 with the critic- and fan-acclaimed animated series on Netflix, Masters of …

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Bandai to launch first-ever Milo toy range

DeAPlaneta Entertainment has closed a deal to make Bandai the master toy license holder for animated series Milo. The toy range includes playsets and figurines, role play, vehicles, electronic educational toys and soft toys, and will be available for purchase from spring 2023. The deal covers the UK, Ireland, Portugal and …

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New licensees join Hey Duggee licensing programme

BBC Studios has signed new licensing agreements for multiple BAFTA and Emmy Award-winning preschool animation Hey Duggee, covering the UK and EMEA.  Golden Bear has been named as master arts and crafts partner for Hey Duggee, adding to its involvement in the hit brand as master toy partner. This year, …

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