Licensing

New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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Nickelodeon launches Avatar Studios to for new Avatar: The Last Airbender and The Legend of Korra content

Nickelodeon has detailed the launch of Avatar Studios, a newly formed division designed to create new animated series and movies based on the Avatar: The Last Airbender and The Legend of Korra. New, original content will bow on platforms including Paramount+, ViacomCBS’s own subscription video-on-demand service, as well as on …

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ALIEN and Disney Gargoyles lead Ravensburger’s latest gaming portfolio following ‘incredible 2020’

ALIEN, Disney Gargoyles, and a fully-licensed Taco Bell party game are among a line-up of new launches to be hitting the scene courtesy of Ravensburger for 2021, following what the US outfit of the global enterprise has billed as an ‘incredible last year.’ With a games division that continues to …

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Bandai UK unveils latest CoComelon toy range as the pre-school IP tops NPD charts for January

The lid has been lifted on Bandai UK’s newest line-up of CoComelon toys, a range inspired by the pre-school phenomenon and leading new infant/toddler license for the month of January, according to NPD. Manufactured by Jazwares and distributed in the UK and Europe by Bandai UK, the CoComelon toy range …

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Mattel and Nickelodeon partner for Monster High TV series and TV movie musical

Mattel and Nickelodeon have drawn up plans to produce a new animated series and live-action television movie musical based on the popular toy franchise, Monster High – a brand centered on the children of some of pop culture’s most notorious monsters. The new series will follow the story of Clawdeen …

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Mattel moves into Berlin’s Potsdamer Platz with family entertainment venue Mission: Play

Mattel has moved into Berlin’s Potsdamer Platz to open its first European entertainment experience, Mission: Play, a 4,000 square meter family entertainment centre in the middle of the capital’s tourist sector. The toy brand’s latest enterprise will arrive as part of the redevelopment plans of the Arkaden shopping centre as …

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The Pokémon Company celebrates ‘significant increase in sales’ of TCG and Jazwares toy line

The Pokémon Company is celebrating a ‘significant increase in sales’ of its Pokémon Trading Card Game and extensive toy range from Jazwares across the European markets, despite all of the challenges that retail has faced at the hands of the Coronavirus. According to figures recorded by the NPD Group Toys …

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Mattel to launch two new animated Barbie features across global broadcasters and streaming platforms

Mattel has detailed the launch of two new animated Barbie specials across global broadcasters and streaming services this spring, with Barbie and Chelsea The Lost Birthday, and Barbie Princess Adventure. Barbie and Chelsea will be the first dedicated television movie to feature Barbie’s younger sister Chelsea in a starring role, …

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Rubies secures partnership with World Book Day to promote the benefits of reading

Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …

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