Licensing

Micro Scooters lands its first licensed partnership with Team GB as it rides Olympic buzz

The hit outdoor and wheeled toys brand, Micro Scooters has partnered with Team GB to launch an officially licensed range of Team GB Micro Scooters, now live on the Micro Scooters website. Developed under a partnership brokered by the UK licensing agency for Team GB, The Point. 1888, the new …

Read More »

Moose Toys lands master toy rights to the video game sensation Fall Guys

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more. Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout …

Read More »

Kangaru Toys paints partnership with the National Gallery for drawing, painting, and activity sets

Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets. Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and …

Read More »

Steamforged’s Sonic: The Card Game sees players race through buildable levels and dodge enemies

Steamforged Games has revealed more details on its upcoming, officially licensed tabletop title, Sonic: The Card Game, its new fast-paced, pick up and play game developed in partnership with SEGA. Aimed at Sonic fans aged six years old and upwards, the new game features colourful Sonic graphics and a racing …

Read More »

String theory | The enduring legacy of Gerry Anderson and creating sci-fi worlds

If ever you needed an excuse to spend the day streaming episodes of Thunderbirds, Stingray, or any of the plenty other titles in the vast, yet iconic, library of Anderson Entertainment, then let the matter that today marks the first ever Gerry Anderson Day be it. If you don’t need …

Read More »

Spin Master details season three launches for Bakugan and Mighty Express on Netflix

Spin Master is laying new tracks for two of its biggest franchises, with season three launches for both its anime series Bakugan and its pre-school hit Mighty Express on the streaming platform Netflix. The latest installment from the Bakugan series, Bakugan: Geogan Rising includes an innovative new toy line, card …

Read More »

Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly

Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …

Read More »

MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

Read More »

Sutikki bolsters leadership team with industry expert triple hire

The London-based children’s entertainment specialist, Sutikki, has bolstered its senior team with the appointment of three seasoned executives in a move to accelerate the growth of its brand portfolio. Alongside the triple appointment, the firm has outlined plans to make ‘substantial investment in new acquisitions and creative opportunities throughout 2021 …

Read More »

Hasbro lifts the lid on its first Ghostbusters: Afterlife collectable Mini Pufts

This week saw Sony Pictures scale things down for one of its biggest stars, when it released the first teaser clip of the upcoming Ghostbusters: Afterlife, featuring Paul Rudd and a cast of miniature Stay Puft Marshmallow Men with a video that has tantalised movie buffs the world over. Moving …

Read More »