Licensing

Bandai to launch first-ever Milo toy range

DeAPlaneta Entertainment has closed a deal to make Bandai the master toy license holder for animated series Milo. The toy range includes playsets and figurines, role play, vehicles, electronic educational toys and soft toys, and will be available for purchase from spring 2023. The deal covers the UK, Ireland, Portugal and …

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New licensees join Hey Duggee licensing programme

BBC Studios has signed new licensing agreements for multiple BAFTA and Emmy Award-winning preschool animation Hey Duggee, covering the UK and EMEA.  Golden Bear has been named as master arts and crafts partner for Hey Duggee, adding to its involvement in the hit brand as master toy partner. This year, …

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Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of its much-loved IPs. The agreement will see Just Play develop an extensive range of toy products. Just Play’s portfolio of brands will include preschool favourites Little Baby Bum, Lellobee City Farm, and My Magic Pet …

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TOMY International and Hasbro expand partnership

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International has announced that it has collaborated with Hasbro to take brands including Peppa Pig, Transformers, and My Little Pony to new platforms, territories and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the …

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Rubies strengthens partnership with Mattel with all-new Barbie costumes

Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for 2022. As the original girl empowerment brand since 1959, Barbie’s mission has always been to show girls they can be anything. By providing purposeful play with over 200 careers, highlighting …

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Outright Games and MGA Entertainment partner on all-new L.O.L. Surprise! game

MGA Entertainment and Outright Games, the leading global publisher of family-friendly interactive entertainment, have announced brand-new game L.O.L. Surprise! B.B.s Born To Travel. Based on the leading toy brand, the arcade fashion game will give fans the opportunity to create custom, fierce L.O.L. Surprise! dolls and travel the world. It will be available …

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Jazwares named master toy licensee for Roblox sensation Adopt Me!

Jazwares today announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me!, enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox. The Adopt Me experience creates opportunities …

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Rocket Licensing to rep Miffy in the UK and Eire

Mercis, which manages the works of Dick Bruna, has appointed Rocket Licensing to represent global icon Miffy in the UK and Eire. Mercis has been keen to secure a new home for Miffy after previous manager DRI Licensing’s decision to wind down the company. Marja Kerkhof, MD of Mercis, says: “Our …

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Moose signs global licensing agreement for DreamWorks’ Trolls

Moose Toys has entered a multi-year global partnership with Universal Brand Development for DreamWorks Animation’s blockbuster Trolls franchise. Under the agreement, the toymaker will develop a range of collectible figures to arrive at retail in autumn 2023, to support the highly anticipated release of the newest Trolls movie in cinemas on …

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VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail …

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