Licensing

Rachel Lowe launches Beano board game to celebrate 70 years of Dennis the Menace

The iconic British comic brand, Beano is celebrating the 70th anniversary of Dennis the Menace’s first appearance with the launch of a new board game developed by the award-winning designer, Rachel Lowe. In a partnership secured by Rocket Licensing on behalf of Beano Studios, the new Beano game will bring …

Read More »

Spin Master readies new Bakugan toy lines as TV series Geogan Rising lands third season return

Corus Entertainment’s Nelvana, Spin Master, and TMS Entertainment have detailed the third season return of the hit action adventure series, Bakugan: Geogan Rising and an accompanying extended toy line. The new season will premiere on Sunday, January 24 on Corus Entertainment’s Teletoon in Canada, with new episodes airing weekly. It …

Read More »

MGA Entertainment lands fashion deal with Poetic Brands for Na! Na! Na! Surprise clothing

MGA Entertainment has made its latest fashion move through a partnership with the licensed apparel specialist, Poetic Brands to launch a clothing range based on the Na! Na! Na! Surprise doll range. The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials …

Read More »

Panini launches new Minecraft Adventure Trading Cards Collection

Panini has lifted the lid on a new collection of Minecraft Adventure Trading Cards, a series based on the hit gaming franchise from Mojang and Microsoft that revolutionised the block-building sandbox gaming scene. The new range has been developed to tap into the more than 126 million global Minecraft players …

Read More »

Reemsborko eyes toy partners for hit action anime Baki

The pop culture licensing specialist, Reemsboro has detailed its plans to seek toy and collectables partners for the hit action anime property, Baki. The move comes as the firm is appointed the licensing agent for the property across Europe and Australasia. Baki has been the subject of multiple manga, anime, …

Read More »

Panini ‘working hard to get stickers into the UK’ following high demand for its Premier League Collection 2021

Panini UK has ‘been taken aback’ by the demand for the new Premier League Official Sticker Collection 2021, that – despite the current lockdown restrictions – has seen sales outperform the success of the 2020 collection. The range has been such a hit at retail that customers in some parts …

Read More »

Chefclub Kids bites into toys and play-sets market through Upyaa! partnership

The France-based digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own …

Read More »

UK licensing agency Brand-Ward eyes toys, games and more for pre-school series Pikwik Pack

The UK-based licensing agency, Brand-Ward, has been tapped to represent Guru Studio’s latest pre-school series, Pikwik Pack across the UK and Ireland, with a focus on consumer products including toys and games. The licensing firm already represents Guru Studio’s True and the Rainbow Kingdom and will now add Pikwik Pack …

Read More »

Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

Read More »