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Asmodee UK draws big brand plans for Dobble with LMI as it launches its Family Games range

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Bossing it… with Rachel Lowe: “Hindsight doesn’t change anything, I’m proud of everything I have achieved”

Hello Rachel, and welcome to Bossing It… You had another busy and successful year last year, how did your career in board games start, where did it all begin for you? My career in board games started when I was working as a part time taxi driver to pay my …

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Warner’s Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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The Elf on the Shelf team welcomes new appointments as it eyes global expansion

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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BBC Studios and Posh Paws renew BBC Earth plush deal with eco-friendly new launches

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license. The deal brokered by European Licensing Agent WildBrain CPLG, will be effective in the UK, EMEA, Australia, and New Zealand from January 2020. After the successful …

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Hasbro reveals first wave of DreamWorks’ Trolls World Tour toys

Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour. The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined …

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Spin Master teams with Rubik’s Cube to launch new Perplexus Puzzles range

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

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