Top US retailer has joined the association, looking to play an active role in the TIA’s federal, state, and safety standards/technical committees.
Read More »New Committee of Advertising Practice guidance released
The guidance is the result of a 12 month campaign between The BTHA, CAP and the Advertising Standards Authority.
Read More »Jada’s Metals collection a ‘must-have’ for fans, says Jazwares
As Jazwares gears up to bring Jada Toys to the UK, the company believes the firm’s Metals Die-Cast collection is a strong addition to the collectables category.
Read More »BTHA launches Time 2 Play YouTube series
New videos highlight the benefits of playtime.
Read More »NY TOY FAIR 2017: Launch Pad grows to accommodate more first time exhibitors than ever
This year, the section will be dedicated exclusively to show newcomers looking to unveil their inventions in front of more than 30,000 global Toy Fair attendees.
Read More »Toy Trust prepares Pin Badge appeal for London Toy Fair
The industry charity has created the Pin Badge appeal to mark its 25th anniversary, with hopes of raising up to £15,000.
Read More »Scribble Down teams with Little Concepts for distribution deal
‘We are absolutely delighted to be working with the Scribble Down team to bring their unique products to the UK and Ireland,’ says Little Concepts’ Luke de la Mare.
Read More »The Toy Trust commemorated Silver Anniversary with pin-badge appeal
Proceeds from the sale of this badges will go towards the industry charity as the Trust aims to raise an additional £15,000 in funds towards children’s related causes in its 25th anniversary year.
Read More »BTHA details 2016 Toy Retailer of the Year finalists
This year's winners will be revealed at the annual Toy Industry Awards during London Toy Fair at Olympia next year.
Read More »Big plans in place for sell-out Toy Fair 2017, says BTHA
Following two consecutive years of NPD-reported market growth, the BTHA expects to be going into another strong year for toy sales as London’s Toy Fair ranks up a 70 per cent exhibitor return rate for next year’s show.
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