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Thames & Kosmos, Chad Valley and Rollplay among 2019 Outdoor Toy Awards winners

Thames & Kosmos, Chad Valley and Rollplay have been named among the winners of the 2019 Outdoor Toy Awards. Last weekend, Toyminators of all ages gathered together at St Matthews Academy in South East London to put this year’s shortlisted selection of outdoor toys to the test. The team at …

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Little Tikes launches first drive-in cinema experience with Butlin’s and Cozy Coupe

The Little Tikes brand is launching its first drive-in cinema experience at the Butlin’s Family Festival in Minehead, Somerset this summer, allowing kids to park up in their own Cozy Coupe to enjoy the outdoor screening. Over 80 Cozy Coupes will be available for Little tikes fans to drive into …

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Hot Wheels teams with football freestylers F2 for slate of head to head challenges

The worlds of football and Hot Wheels collide as Mattel’s popular racing car franchise partners Youtube’s F2 Freestylers to kick off a slate of head to head challenges. The partnership launches with a hero challenge video that will live on F2’s popular channel, which has over 10 million subscribers. The …

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Mattel blends physical and digital play with Hot Wheels id launch

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

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Monkey CoCo is launching a subscription box service for STEM toys

The team of toy developers at Monkey CoCo are putting an educational slant on the subscription box service trend, tapping into the growing STEM toy market by delivering new learning toys to members each month. The service will provide subscribers with a different kit each month, each with a focus …

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Exploding Kittens creators launch own Burning Cat gaming convention

Remember Elan Lee and his Exploding Kittens card game? Yes, the one that set a whole load of new records on the crowdfunding platform Kickstarter around three years ago? Well, the team behind this hit tabletop card game – and continued best-seller – has just detailed its plans to launch …

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Australian collectable toy range Boxed Warriors is going global in coming months

Boxed Warriors, a new animated series based on the Australian company Headstart’s range of collectable toys, is preparing for a global launch in the coming months, having already hit the heights of fame on its home ground. The series has already ranked as the leading show among kids aged five …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Kate Gibson: “Taking on my role at Gibsons was a year of wondering ‘was I doing the right thing?'”

Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of questions. This month, it’s Gibsons’ managing director, Kate Gibson What have the past 12 months been like over at Gibsons? It’s been a really strong past year, actually. We are delighted and I …

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Aurora World celebrates week-long YooHoo meet and greet on island of Herm

Aurora World, the company behind the globally successful YooHoo brand, is chalked its week-long May half-term holiday YooHoo meet and greet event up as a hit. The special event was held at a popular Channel Island tourist destination during the last school holiday. Scheduled from May 27 to 31, the …

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