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ITV Studios lands Thunderbirds Are Go campaign with Gulliver’s Theme Park Resorts

ITV Studios Global Entertainment has secured a partnership with Gulliver’s Theme Park Resorts to launch a Thunderbirds Are Go promotion at its locations in Warrington, Milton Keynes, and Matlock Bath. The promotional activation will run across several weekends from September 14 to October 20 at the three sites. The FAB …

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Sphero acquires school specialist LittleBits in power play for STEAM market

The connected STEAM toy specialist, Sphero – the firm behind that popular licensed Star Wars BB8 – has acquired the kids coding toy company, LittleBits. The takeover was detailed last week for an undisclosed sum. Before the deal, the two companies were closely aligned, with similar business models that sell …

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Schleich’s famed giant T-Rex gets golden new look for Smyths Toys special this autumn

Shuffle aside giant Schleich T-Rex, you’re about to be outshone, by a spectacular gold-painted version of the beast that will now be stomping into Smyths Toys Superstores across the UK. Yes, the toy maker’s attention-grabbing super-sized T-Rex has been a favourite among kids and families, appearing at store openings across …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Tobar Trading puts retail arm Hawkins Bazaar up for sale

Tobar Trading has begun the process of seeking a buyer for both sides of its retail arm, Hawkins Bazaar, declaring that both its online and bricks and mortar operations will be on the market. The move was detailed this week by David Mordecai, CEO of Tobar Trading and comes at …

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One Dear World celebrates inclusivity with crowdfunding campaign for six new disability dolls

The creator of the multicultural soft toy doll range, One Dear World, has launched a new crowdfunding campaign to grow the current collection to include six new inclusive disability dolls. Frustrated by the lack of diversity among the dolls available, Winnie Mak who originates from Hong Kong and is now …

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Ghostbusters is making its return to the toy scene with major new Hasbro partnership

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro will move ‘significant portion’ of eOne toy business in-house, following $4bn purchase of Peppa Pig owner

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Hasbro will start phasing out plastic packaging next year in mission to eliminate by 2022

Hasbro has detailed its plans to begin phasing out plastic from new product packaging, including elements like polybags, elastic bands, shrink wrap, window sheets and blister packs from 2020. The move will be part one of Hasbro’s ambition to eliminate ‘virtually all’ plastic packaging for new products by the end …

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Zimpli Kids partners with Pinkfong for Baby Shark Gelli Baff

Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio. Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will …

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