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Generation Media: TV’s great resolve

Kids’ TV audiences are declining, as children spend more time across digital channels, but traditional linear still holds its own. Generation Media’s Michaella Williams explores below. When it comes to observing children’s device and media habits today, it is increasingly easier for us all to assume that digital channels are …

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Toy and Game Conference 2019: “The next hit toy will be something well-loved and well-worn”

The next hit toy will not be a bolt out of the blue, but will be something based on the well-loved, well-worn, and will ring of nostalgia, rang the predictions from London’s own toy design studio, FUSE at this week’s Toy and Game Design Conference. Delivering a talk on innovation …

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The Board Game Book returns to Kickstarter for Volume 2

Following the industry-wide success of his first volume, Owen Duffy, the lead author of The Board Game Book, is taking to Kickstarter to crowdfund money and awareness for the follow-up edition, The Board Game Book, Volume 2. To be published by the specialist geek and gamers publishing house, Clyde & …

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Toy and Game Conference 2019: “The Copycat Code of Conduct will fuel innovation in the toy industry”

The Toy and Game Copycat Code of Conduct will aim to fuel and reward innovation within the toy industry, while crack down on the controversial issue of products of similar look and style launching within the toy industry. Victor Caddy, director and partner of trademarks and design at Wynne Jones …

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Posh Paws secures glistening new deal with Swarovski for high-end plush

Posh Paws is making a play for the high-end plush market through a new partnership with Swarovski to manufacture and supply a new range of Swarovski-approved plush products. In a deal brokered by Licensing Link Europe, the collection will be created under the Chic & Love brand that not only …

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Alpha Animation and toy and licensing personality Mark Slater-Hyndman passes away

Mark Slater-Hyndman, Alpha Animation’s UK and Ireland general manager, has died, having lost a long-fought battle with cancer. The much-loved industry personality was an active member of the licensing and toy community, notably his great work for the UK licensing fund-raising charity, The Light Fund, as well as the toy …

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Mojo Nation celebrates ‘thriving toy design community’ with Play Creators Festival

Glance over your shoulder a second to look at the past first half a year and you’ll see a trail emblazoned with some of the best innovation the toy space has witnessed for some time. Despite the much-reported hardships 2019 has also brought with it for the likes of the …

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Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town. The festival – which took place between August 16 and 26 – is …

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Canal Toys kicks off Q4 with Disney Channel sponsorship campaign

The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel. Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY. Planned by Generation Media, …

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