Highlight

Alpha Group UK’s TerraSect is back ‘by unprecedented consumer demand’

Alpha Group UK has brought back its Christmas 2018 sell-out sensation, TerraSect, just in time for the A/W19 season, as it looks to stamp its presence on the RC sector with its own ‘innovative technology.’ As the company expands its RC toy range, it remains optimistic that the product can …

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Hornby Hobbies’ St Pancras pop-up is ‘just the start of major retail plans’

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …

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Anna Knight promoted to vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

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Tom Hanks to take on role of Mattel’s Major Matt Mason in another toy film adaptation

Tom Hanks is casting aside the cowboy hat so familiar from the Toy Story franchise and donning the space suit, this time to play the role of an astronaut in an entirely different, big bucks toy movie. Amid the current Hollywood trend to adapt almost every toy brand into a …

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Airfix celebrates 40 years of the Motörhead album Bomber with special Heinkel model

Hornby Hobbies’ popular Airfix brand is marking the 40th anniversary of the rock band Motörhead’s third studio album, Bomber, with a specially licensed version of its latest Heinkel 1:72 scale model. Emblazoned with the ‘Bomber’ markings, the anniversary edition of the model will arrive with a specially created Anniversary box …

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Paddington on Ice to land at Hyde Park Winter Wonderland this year

Perennial family-favourite, Paddington is venturing to Hyde Park’s Winter Wonderland this November to make his UK debut in the live show, Paddington on Ice. Following its incredible success at Germany’s largest theme park, Europa-Park, Paddington will be gliding onto the ice from Thursday, November 21 2019. The 45-minute show will …

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Ridley’s Games scores audience of 1.6million in money-can’t-buy marketing win

Wild & Wolf celebrated some money-can’t-buy kind of coverage for its toy and games brand Ridley’s Games this summer, when it appeared not only on Chris Evans’ Breakfast Show on Virgin Radio, but also on influencer Zoella’s Day in the Life Youtube video. On August 29, Wild & Wolf’s Ridley’s …

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Barbie teams with Virgin Atlantic to encourage girls into careers in aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

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