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Channel 5’s Shane the Chef lands first published cookbook deal

Hoho Rights, the commercial arm of the independent kids’, family and entertainment production company, Hoho Entertainment, has signed a deal with Candy Jar Books to publish the first Shane the Chef cookbook. Shane the Chef: Let’s Get Cooking! will contain 20 healthy recipes for kids, all inspired by Channel 5’s …

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Elf on the Shelf: 2019 will be ‘the biggest year in UK market’ for the brand

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

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First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Big Potato and Turbo Punch join £1m club on Kickstarter with Muffin Time success

Muffin Time, the latest party game title from the quick-fire game experts, Big Potato – developed in collaboration with Turbo Punch – joined an elite club last week when it secured more than £1,000,000 on the crowdfunding platform, Kickstarter. Still climbing by the time the campaign closed, the project hit …

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Halilit bolsters digital marketing efforts with new addition

The baby and pre-school toy and product specialist, Halilit, has welcomed Olivia Cudworth to its expanding team, bringing the marketing talent in as its new digital marketing executive. Cudworth has told ToyNews that she is delighted to be joining Halilit during a period of growth and, with over three years’ …

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Amazon found to allow sale of toys ‘weeks before asking for safety documents’

Amazon has been allowing for the sale of unregulated toys via its online ecommerce platform, without confirming product safety compliance until weeks after trading has commenced, according to a report from CNBC. The news outlet has learned of cases in which sellers have only been asked to submit safety documents …

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Entertainment icon Simon Spalding named executive chair of Steamforged Games

The former senior executive at industry giants like Hasbro and DreamWorks – and the man responsible for the reintroduction of Action Man into the UK –  Simon Spalding, has been named executive chair for the tabletop games developer and retailer, Steamforged Games. Steamforged first gained success following the launch of …

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Learning Resources welcomes Thomas Baker to head of sales EMEA role

The toy industry and baby product expert, Thomas Baker has taken up a new role with the education-focused toy firm, Learning Resources, joining the team as its new head of sales EMEA. Baker takes up his position with the firm as it enters into the next stage of growth, He …

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Preparations being made for ‘significant relaunch’ of Chuggington next year

Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …

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