Highlight

Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Hamleys expansion and investment ‘will be significant and worthy of a 260 year old brand’

Hamleys is pushing forward with expansion plans for its 260 year old toy selling business which includes a refurbishment of its iconic London store on Regent Street and the potential to open new stores across the UK. The toy retailer’s current owner Reliance Brands has underlined its plans to for …

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Hasbro launches its Cans of Kindness Play-Doh campaign to celebrate teachers around the globe

Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day. The Play-Doh brand is calling on consumers around the world (well, …

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Fiesta Crafts ‘left devastated’ after thieves target company’s offices in Waltham Abbey

Fiesta Crafts has been “left devastated” this week after thieves targeted the company’s offices in Waltham Abbey on Monday night, taking laptops, Macs, and vital tech equipment. The traditional toy and crafting company had persevered with operations during the UK’s lockdown. Thieves also caused “considerable damage and disruption” to the …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Import Services declares major milestone reached in warehouse expansion

Import Services, the logistics company that specialises in the toy industry, has declared a key milestone reached in the construction of the current extension to its quayside warehouse, which is now expanding alongside the container port. The firm has suggested that, with the first above ground infrastructure of a steel …

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The NSPCC is launching into the licensing space at Festival of Licensing

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe. The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that …

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Hasbro unveils Play-Doh Builder taking the brand into licensed construction play-sets

Hasbro is moving in on the construction category with the introduction of Play-Doh Builder, a new range from the arts and crafts focused brand that will allow kids to create their own constructed play-sets. The new range will launch in the US and globally this month with both classic building …

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Studio71 Games unveils As You ‘Wich, the firm’s first female-lead tabletop gaming title

Studio71 Games is making new history for itself having partnered with game designers Janelle Jones and Sanji Moore to launch the company’s first female lead tabletop gaming title. A creative, multi-player sandwich building card game, the new title has been ten years in development, but now ready to launch under …

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