Highlight

Neil DeGrasse Tyson among experts lending their voice to new educational Tonies Blocks

Tonies has just announced the launch of Tonies Blocks, which combine STEAM learning with its award-winning Toniebox audio system. Blocks are designed to bridge tactile play with engaging screen-free educational content for young kids, covering science, arts, technology, history, and more. Blocks are available in themed sets of four, each …

Read More »

Elves on hand to help kids contact Santa at The Entertainer workshops

Children hoping to write the perfect letter to Santa are invited to attend a special workshop, hosted by elves, with express delivery to the Big Guy himself. The nation’s largest family owned high street toy retailer, The Entertainer, is bringing back 2019’s much-loved Letters to Santa workshops. Expert letter-writing elves …

Read More »

The Leisure Toy & Gift Fair 2021: everything you need to know

The Leisure Toy & Gift Fair is finally opening its doors again in person, at the NEC Birmingham on the 10 and 11 November this year. With over 500 exhibitors, a wide range of educational seminars, and a packed schedule of keynote speakers and panel discussions, the show will tackle …

Read More »

The LEGO Carousel of Creativity set to launch in London and online

This festive season, the LEGO Group is inviting families across the UK to unleash their imagination with the LEGO Carousel of Creativity. From 1 December 2021 until 2 January 2022, fans will be able to visit the LEGO Carousel of Creativity art installation in Covent Garden and experience a world …

Read More »

DreamToys must-have Christmas toys revealed

DreamToys, the annual initiative run by the Toy Retailers Association, took place yesterday. DreamToys traditionally marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment. The list of ‘must-have’ toys is decided by a panel of retailers …

Read More »

Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

Read More »

Market analysis I Going one step further than play

Market intelligence experts The Insights Family on why expanding their toys’ ecosystems reaps rewards for brands The kids’ entertainment ecosystem continues to become more fragmented than ever. In 2020, the top 10 favourite TV shows amongst 3–5-year-olds made up 84% of the market share. Twelve months on, the top 10 …

Read More »

“Bring Home the Bounty” week 2: new Star Wars products dropping now

It’s the second week of ‘Bring Home the Bounty’, the global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday through 21 December across the UK and EMEA. Aimed at helping fans find the perfect bounty for their family, friends and themselves this Christmas, the eight-week programme …

Read More »

Ravensburger North America releases Paw Patrol Labyrinth Jr

Ravensburger North America has announced that PAW Patrol Labyrinth Jr. is now available on Amazon.com. Previously released in Europe, PAW Patrol Labyrinth Jr. combines two fan-favourite powerhouses. PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, is the number-one preschool show in the US, Canada, UK, Germany and more, …

Read More »


The Entertainer launches The Big Toy Appeal

The Entertainer, the UK’s largest family-owned toy retailer, has joined forces with The Salvation Army to launch The Big Toy Appeal, a campaign that aims to give as many underprivileged children as possible the joy of opening a present on Christmas day. The Big Toy Appeal encourages customers to pick up an extra toy to donate …

Read More »