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Three generations of Gibsons abseil Peacehaven Cliffs for #Gibsons100 Challenge

For anyone finding the darker mornings of autumn somewhat of an uphill struggle, it was all plain sailing – that’s abseiling – for three generations of the Gibsons family last weekend, as the family-run toymaker scaled Peacehaven Cliffs as part of the #Gibsons100 Challenge. This is a special year for …

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Zimpli Kids hails Glibbi Mermaid showcase at Nickelodeon’s Day of Play a “resounding success”

Zimpli Kids has hailed an exclusive partnership initiative with Nickelodeon’s Day of Play in Poland as a “resounding success” for its new Glibbi Mermaid brand. It was Simba Toys Polska, the Polish distributor of the Zimpli Kids toy line, that showcased the brand’s range within an exclusive zone at the …

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IMC Toys welcomes Sue Barratt to country manager role as it prepares for major product push

The toy industry expert, Sue Barratt, has joined IMC Toys as the company’s new country manager for the UK market, bringing with her over 30 years’ of experience to the role. With the appointment, IMC Toys is continuing to strengthen its UK team to gear up for multiple product launches …

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Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Brand-Ward to lead UK licensing plans for Cyber Group Studios’ Gigantosaurus

Cyber Group Studios has appointed Brand-Ward Services Ltd to manage its UK licensing programme for the pre-school animation IP, Gigantosaurus. Brand-Ward is a new IP consultancy business with Jean-Philippe Randisi and Trudi Hayward, helping owners and creators to monetise their IP regionally and globally. The team will look to build …

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Ricky Zoom races onto UK screens with Nick Jr. and Milkshake!

Entertainment One’s new pre-school property, Ricky Zoom, is continuing to zip around the globe, with news that the animated series will launch to Nick Jr. this October, followed by Channel 5’s pre-school programming block, Milkshake! in May next year. Series one of the new show will air on Nick Jr. …

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Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen

A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …

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Tru Kids Brands is putting the bang back in retail with Candytopia partnership

Tru Kids Brands is launching a new, full-sensory, brand and play experience to put the bang back into toy retail via a new partnership with Candytopia. Together, the pair launch the Toys R Us Adventure, an immersive experience for kids and families. The concept will launch in Chicago, at Brookfield …

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Steamforged Games on growth path in tabletop after £5m investment

The tabletop games publisher and retailer, Steamforged Games is continuing with its expansion plans having grown its team to a total of 52 following a £5m investment earlier this year.  The Manchester-based board game developer has taken on 14 new staff members in the last two months alone, riding the …

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