Highlight

Jazwares met with ‘incredible demand’ for CoComelon debut toy line as toymaker rushes to replenish retailers

Jazwares has been met with ‘incredible demand’ for its CoComelon toy line, range of plush, vehicles, figurines, and role play toys that made its debut at retail this year and marks the first toy launch for the popular pre-school 3D animated series. The toy firm has stated that it is …

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LEGO sees first half sales and profits increases as Technic, Star Wars, Classic, and Harry Potter lead the charge

LEGO has recorded increases in both sales and profits for the first half of 2020, facing down the challenges put in place by the Coronavirus and the subsequent lockdown measurements across the globe. The Danish toy maker saw revenues for the first half of the year rise by seven per …

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Playmobil starts its countdown to Christmas with latest Advent Calendar line-up

Playmobil is starting the countdown to Christmas early with the unveiling of this year’s collection of Playmobil Advent Calendars, featuring figures, animals, vehicles, and accessories behind every door. The toymaker is marking the season with the launch of four new calendars this year, including the Christmas Toy Store, the Playmobil …

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Toynamics kicks-starts Skip Hop distribution with retailer marketing support

Toynamics has begun its exclusive distribution of Skip Hop products to retailers across the UK and Ireland, delivering the pre-school brand’s products across seven categories including changing bags, on-the-go accessories, bath time, nursery gear, playtime, baby gyms, and the zoo toddler essentials. These ranges combined have over 150 quality products …

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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Online marketplace OnBuy sets new growth record of 24,000 per cent

The online marketplace, OnBuy has revealed record growth figures of 24,000 per cent GMV growth for the end of this fiscal year. The firm has landed the impressive result just four years after first launching onto the scene. The latest figures cement OnBuy’s strong market position. The marketplace also announced …

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Moose Toys underlines mission to ‘keep ahead of the innovation curve’ with latest Christmas picks

Moose Toys is keeping ‘ahead of the innovation and design curve’ this season, as it unwraps a trio of new launches in the youth electronics and fashion dolls sectors. Squeakee the Balloon Dog, Gotta Go Flamingo and the fashion doll line FailFix are each tipped to be big numbers for …

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