Highlight

Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Brand-Ward to lead UK licensing plans for Cyber Group Studios’ Gigantosaurus

Cyber Group Studios has appointed Brand-Ward Services Ltd to manage its UK licensing programme for the pre-school animation IP, Gigantosaurus. Brand-Ward is a new IP consultancy business with Jean-Philippe Randisi and Trudi Hayward, helping owners and creators to monetise their IP regionally and globally. The team will look to build …

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Ricky Zoom races onto UK screens with Nick Jr. and Milkshake!

Entertainment One’s new pre-school property, Ricky Zoom, is continuing to zip around the globe, with news that the animated series will launch to Nick Jr. this October, followed by Channel 5’s pre-school programming block, Milkshake! in May next year. Series one of the new show will air on Nick Jr. …

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Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen

A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …

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Tru Kids Brands is putting the bang back in retail with Candytopia partnership

Tru Kids Brands is launching a new, full-sensory, brand and play experience to put the bang back into toy retail via a new partnership with Candytopia. Together, the pair launch the Toys R Us Adventure, an immersive experience for kids and families. The concept will launch in Chicago, at Brookfield …

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Steamforged Games on growth path in tabletop after £5m investment

The tabletop games publisher and retailer, Steamforged Games is continuing with its expansion plans having grown its team to a total of 52 following a £5m investment earlier this year.  The Manchester-based board game developer has taken on 14 new staff members in the last two months alone, riding the …

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Spin Master brings Bakugan battles to UK kids with pop up Brawling stations

Bakugan is very much back again, and has been hitting the high street with an invitation for kids to become immersed in its battle universe, thanks to the curation of a run of Bakugan Brawling stations in toy stores and shopping centres up and down the UK. Spin Master has …

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Vivid’s Nestlings hit shelves with VIP Influencer launch at Smyths

Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store. The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her …

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Kids Insights teams with TotallyAwesome to launch Kids Insights India

Kids Insights, the kids’ market intelligence outfit, has partnered with TotallyAwesome to launch its first Asia-Pacific unit under the title Kids Insights India. Kids Insights India will be surveying 410 kids a week in India, resulting in a total of 21,000 children being surveyed each year, to provide companies access …

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