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MGA Entertainment introduces Pop Pop Hair Surprise collectables

For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet. The image does in fact mark the launch of MGA’s latest collectable …

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Hasbro launches new NERF branded apparel and footwear with Super Heroic

Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer. According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission …

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Sara Taylor named Spin Master’s UK general manager as growth across Europe continues

Changes at the top of the international toy maker has seen Spin Master promote Sara Taylor to the position of general manager for the UK. Taylor’s tenure of almost 11 years with the company has seen her play an instrumental part in the firm’s global growth, an impact that has …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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MGA Entertainment’s LOL Surprise makes move on China market with iQIYI

China may just be the next site of MGA Entertainment’s ongoing push for global domination with its LOL Surprise brand, having just secured a new licensing partnership with the country’s iQIYI. Under this new agreement, iQIYI will target and manage third-party licensing for the LOL Surprise brand, while using its …

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Mattel tapped as global toy partner for Paramount’s Top Gun franchise

Keen to grab a piece of the action when the highly anticipated Top Gun sequel lands in cinemas next summer, Mattel has been named the global toy partner for Paramount Pictures’ follow-up title, Top Gun: Maverick. The global toymaker has picked up the rights to develop toys across multiple categories, …

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BLE details its ‘most inclusive educational programme in 21 year history’

Brand Licensing Europe has billed the educational programme surrounding its 2019 event as its ‘most inclusive in its 21-year history,’ with a slate of presentations, interviews, demonstrations and panel discussions across the world of character, entertainment, brand, lifestyle, and art and design. BLE’s License Global Theatre will feature 25 sessions …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Trump’s 10 per cent tax on $300bn of China goods (including toys) to begin September

Almost as abruptly as it was taken off the table one month ago, US President Donald Trump has announced that the threatened next round of tariffs will come into effect on goods shipped from China by September 1. It was only a matter of weeks ago that the industry’s concerns …

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Moose Toys expands Fortnite Battle Royale collections with the Battle Bus

Building on the pop culture phenomenon of the hit video game franchise, Fortnite, Moose Toys is expanding its own licensed toy collection, with the arrival of the Fortnite Battle Bus. The Battle Bus is regarded as the most important vehicle in the game and the centre piece of Moose Toys’ …

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