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Stephen Davies named MD of BBC Studios Consumer Products and Licensing

Stephen Davies has been appointed managing director of BBC Studios Consumer Products and Licensing in a move which brings together all of the BBC commercial subsidiary’s UK publishing and licensing businesses together for the first time. Davies is currently the director for live entertainment, music and motion gallery at BBC …

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Elmo’s World to land on UK’s Tiny Pop channel in January 2020

Elmo is landing on the UK’s children’s channel, Tiny Pop in January next year, with a new and reimagined Elmo’s World series. It will consist of a run of five-minute interactive episodes covering pre-school topics, live action films and co-operative thinking games. Produced by Sesame Workshop, the non profit organisation …

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US: Alex Brands lands major schools campaign with Rube Goldberg Machine Contest

The iconic Slinky is making its way to thousands of classrooms across the US this autumn as an official sponsor of the 2019-2020 Rube Goldberg Machine Contest. The partnership, formed between the Slinky brand owner Alex Brands and Rube Goldberg, will celebrate not only the engineers behind both concepts – …

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Mattel launches first gender inclusive fashion doll line with Creatable World

Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …

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Bricklive and Penguin partner on The Snowman and the Snowdog magical tour

The Snowman and the Snowdog are to be immortalised in brick form – well, for just long enough to celebrate the festive season at least, thanks to a new partnership between Penguin Ventures and Bricklive. Together, the pair will produce a new Christmas activation for The Snowman and The Snowdog …

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Three generations of Gibsons abseil Peacehaven Cliffs for #Gibsons100 Challenge

For anyone finding the darker mornings of autumn somewhat of an uphill struggle, it was all plain sailing – that’s abseiling – for three generations of the Gibsons family last weekend, as the family-run toymaker scaled Peacehaven Cliffs as part of the #Gibsons100 Challenge. This is a special year for …

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Zimpli Kids hails Glibbi Mermaid showcase at Nickelodeon’s Day of Play a “resounding success”

Zimpli Kids has hailed an exclusive partnership initiative with Nickelodeon’s Day of Play in Poland as a “resounding success” for its new Glibbi Mermaid brand. It was Simba Toys Polska, the Polish distributor of the Zimpli Kids toy line, that showcased the brand’s range within an exclusive zone at the …

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IMC Toys welcomes Sue Barratt to country manager role as it prepares for major product push

The toy industry expert, Sue Barratt, has joined IMC Toys as the company’s new country manager for the UK market, bringing with her over 30 years’ of experience to the role. With the appointment, IMC Toys is continuing to strengthen its UK team to gear up for multiple product launches …

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Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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