Highlight

Argos Catalogue plays starring role in retailer’s 2019 Christmas campaign

The Argos Catalogue is to take centre stage of the retailer’s 2019 Christmas advertising campaign, launching to TV viewers across the UK this evening. Argos has been shy in shouting about the launch event, with expectations for it to be “the first blockbuster Christmas commercial from a major British retailer …

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The Entertainer and The Salvation Army launch The Big Toy Appeal 2019

The Entertainer has partnered with The Salvation Army to launch a campaign to give as many underprivileged children as possible the joy of opening a present on Christmas day. The Big Toy Appeal encourages customers to pick up an extra toy to donate when they visit The Entertainer stores or …

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UK shopping centre Bluewater lays on promotional feast for The Very Hungry Caterpillar

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

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Match Attax expands into UEFA Champions League and Europa League amid “phenomenal consumer appetite”

Topps has introduced two new leagues to its best-selling sport trading card game series, Match Attax, meaning that fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the new format Match Attax hits shelves. Expanding into the UEFA …

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New UK Rubik’s Cube Speedcubing Champion crowned at John Adams-sponsored event

A new UK Rubik’s Cube Speedcubing champion has been crowned, following an intense final of the UK Cube Association’s Speedcubing Championship in Stevenage this past weekend. Supported by John Adams Leisure with a Rubik’s branded sponsorship deal, the three-day event saw more than 300 speedcubers frm 27 different countries battle …

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Read the latest issue of ToyNews online and in print now

The latest issue of ToyNews has landed and is online to read on your mobile, smart device or laptop now, simply by clicking here. This month, ToyNews tackles some of the biggest topics in the toy space at the moment, including a close up look at the gender divide and …

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Halloween rises among British children as celebration rings in £365m in consumer spend

The growing popularity of Halloween among British children could see the annual celebration bring in a sizeable £365 million in consumer spend this year, according to a new seasonal survey conducted by Kids Insights. Based on the results of a survey of 2,500 British kids in the 12 weeks between …

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Mattel’s CFO departs in wake of investigation into firm’s accounting errors

Mattel’s chief financial officer is leaving the US toymaker in the wake of a investigation into the firm’s accounting errors and subsequent breaches of auditor independence rules. The toy company has maintained that CFO Joseph Euteneuer’s departure is not to blame for the accounting problems, but that the six-month transition …

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TOMY launches multi-media marketing campaign for ‘evolving toy’ Rizmo

In the run up to Christmas 2019, TOMY will continue to support its predicted seasonal big hitter, Rizmo, with a multi-media takeover across TV, radio, PR and digital channels. This September, the toy firm launched Rizmo – billed as the “first-ever evolving toy that listens, learns, remembers and actually grows” …

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Smiffys appoints Kerry Logistics as the UK fancy dress business eyes further international growth

Kerry Logistics has secured a global supply chain contract with the UK-based family-owned fancy dress business, Smiffys. As part of the contract, the Hong Kong headquartered logistics company has set up a new central distribution centre for Smiffys in Ningbo, a key port and industrial hub in east China’s Zhejiang …

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