Highlight

Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys. With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching …

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Ideal Games and Board Game Club hold ‘bank heist’ to launch new family game Bank Attack

It was against the backdrop of Escape Entertainment London’s crown jewel bank-heist escape room that last night (Wednesday, October 16) Ideal Games, alongside Board Game Club, launched its new – and indeed intense – co-op family game, Bank Attack. Suitably challenged to not only experience the Bank Attack gameplay first …

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Sustainability, connected play and diversity: Spielwarenmesse reveals its Toy Trends for 2020

It would appear that the message of the up until now, vastly underground rising of sustainability, diversity, and the importance of evolving technology within the toy industry is finding its platform for 2020, as Spielwarenmesse highlights its three key trends for toys for the year ahead. The Spielwarenmesse’s international TrendCommittee …

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Exhibition space at Toy Fair 2020 now sold out

Exhibition space at Toy Fair 2020 has now sold out, organisers the British Toy and Hobby Association has confirmed this morning. This will mark the next sell-out London Toy Fair that celebrates its 67th year in 2020, and will run from Tuesday, January 21st to Thursday, January 23rd at Olympia, …

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Bandai UK bolsters brand management team with double appointment

Bandai UK has appointed two new brand managers, welcoming Magali Clouzet and Priya Jadeja to the team to develop and drive brand strategies across all Bandai UK brands. The pair’s remit will span the likes of Bananas, Dragon Ball, Thunderbirds Are Go, National Geographic and Foodie Surprise. Jadeja (pictured top …

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Mattel and Walmart ‘lease floors’ in new virtual toy shop KidHQ

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Renegade Game Studios launches Scott Pilgrim miniatures board game to Kickstarter

From graphic novel series, to feature film starring Michael Cera, and now to the world of tabletop miniatures gaming, Scott Pilgrim is about to embark on its latest entertainment incarnation. Renegade Game Studios and Oni Games have detailed the upcoming launch of Scott Pilgrim Miniatures The World, a board game …

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Toys to take the spotlight in this week’s The Apprentice

For followers of BBC’s The Apprentice, tonight is the big one – because tonight’s episode (airing Wednesday, 9pm on BBC One) will see Lord Sugar put the obligatory gang of suits and haircuts to the task of creating and developing a new toy brand. This season of The Apprentice is …

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Designer of handmade soft toys eyes business expansion with first brick and mortar

A toy designer recognised for her handmade range of Fairtrade and organic material toys is eyeing expansion from online to a brick and mortar workshop and toy store in Woodbridge. Kerry Ferrar, the name behind Ferrar Design, has submitted proposals for a new shop in the historic market town, where …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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