Highlight

UNICEF playbook aims to combat stereotyping in advertising

UNICEF and The LEGO Group have collaborated on a playbook for business audiences to provide starting points for defining the different types of stereotyping in advertising that can have a harmful impact on a child’s well-being and development. Children need diverse role models who can positively impact their perceptions of …

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Interview with Anna Knight, BLE Event Director: “There’s loads of new stuff this year!”

Hi Anna, thanks for giving up your time in the run-up to the show. We’re guessing everyone is delighted to be able to meet in person again. Is there a real sense of excitement? A hundred per cent. Me and the whole BLE team can’t wait to get to ExCeL and …

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Big Potato continues sustainability drive with playing cards made from ocean plastic

Under the new label MOOP, which stands for Made of Ocean Plastic, Big Potato has created a new brand to champion the use of recycled ocean plastic across the toy and games industry. In collaboration with Waste2Wear, it took the East-London-based game publisher over 16 months of R&D to get …

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Aardman and Fenwick unveil Shaun the Sheep festive window display

Multi-award-winning independent animation studio Aardman has announced a festive partnership with department store Fenwick. The Fenwick Newcastle store has unveiled its much-anticipated Christmas window theme – this year featuring Aardman’s family favourite Shaun the Sheep. The event was live-streamed on Facebook to a global audience of tens of thousands, with viewers tuning in from as far afield as …

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Barbie to launch new Barbie Dreamhouse virtual party this weekend

Following the success of Barbie’s virtual premiere party to celebrate Barbie: Big City Big Dreams, Barbie is back this Saturday, 6 November at 10am on Barbie UK Facebook with another dynamic virtual experience; the Barbie Dreamhouse ‘COME ON IN!’ Party. The event brings to life the all-new Barbie Dreamhouse. Kids …

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Smyths Toys Superstores unveils new Christmas advert

Smyths Toys Superstores has unveiled its brand ad for 2021, featuring the company’s familiar animated character Oscar. The ad was produced by Craft Manchester under Creative Director Imogen Tazzyman and Animation Direction Duncan Rudd, and features Oscar flying over a city park, transforming toys into life-sized friends with the power of …

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WOW! PODS triumph in Amazon UK collectable categories

WOW! PODS, dubbed ‘the collectable for fans of character brands’ by their maker, toy innovation company Wow! Stuff, have made a near perfect clean sweep in all measures used by Amazon UK to denote sales and other consumer demand metrics. From BSR (Best Seller Ranking) at number 1 in both …

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Children’s charity Sebby’s Corner calls for donations

Children’s charity Sebby’s Corner is today calling for donations to its 2021 Christmas Appeal. With 4.3 million children currently estimated to be living in poverty in the UK and more families faced with being forced between eating and heating their homes, the appeal will give children in Herts, Essex and …

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University Games announces the retirement of Mike Brighty

University Games has announced that Mike Brighty, Sr. Vice President of International Sales, retired from University Games and the toy industry in October 2021. Brighty has been a mainstay on the UK toy industry scene since joining Hasbro in 1989. His career took him to international stints with Hasbro as …

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Multiple wins for MGA Entertainment in Loved by Children Awards

MGA Entertainment (MGAE) has triumphed in this year’s Loved By Children Awards, with multiple wins for L.O.L Surprise!, Rainbow High, Glitter Babyz, Little Tikes, Baby Annabell and BABY born Surprise. MGAE brands were named as winner in nine of the 10 Playtime categories. Best-selling fashion doll and collectable brand L.O.L. Surprise! claimed three platinum …

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