Highlight

Mattel launches BTS collectable mini figures in latest K-Pop collab

Mattel is making a play for the pop culture collectables market with the launch of a new line of mini figures inspired by the global phenomenon and K-Pop band, BTS. The toymaker made the announcement via Twitter when it declared: “Because who doesn’t love tiny surprises?!? Show you love by …

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Keel Toys ramps up sustainability and launches eco-friendly Cuddleco toy line

Keel Toys is paving the path for sustainability in the plush aisle with revised manufacturing methods and the launch of its new brand, Cuddleco, a line of 100 per cent recyclable and sustainable soft toys. Cuddleco is a line of eco-friendly toys, manufactured and stuffed with 100 per cent recycled …

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Barbie to star in first full length Barbie Dreamhouse Adventures feature

Barbie is to star in a new special – and the first full-length feature – episode of the animated series Barbie Dreamhouse Adventures. It follows the successful launch of the new series back in 2018 when it landed on the hit kids’ channel, POP. Thanks to its successful run, Barbie …

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Toymaster nets 25 new member branches in latest British Garden Centres partnership

Toymaster has secured somewhat of a major coup for its growing network of independent toy shop members and garden centre affiliates, in a deal that will now bring a sweep of 25 branches under the buying group’s banner. As the growing tendency for garden centres across the UK to diversify …

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Fundamentally Children celebrates five years with £5,000 services giveaway

Fundamentally Children is celebrating its fifth birthday by offering one lucky company the chance to win £5,000 worth of its services. Established in 2014, Fundamentally Children has grown from a start-up encompassing the Good Toy and App Guides and consultancy services, to being a multi-disciplinary agency providing brand-building services to …

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Generation Media celebrates new home and brand refresh as it ‘plans for further expansion’

Generation Media has moved into a new home and detailed an exciting brand refresh, as part of its ongoing plans for expansion of both Generation Media and Giraffe Insights. As the agency continues its mission to deliver the best to its customers in terms of client service and business return, …

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Smiffys prepares for Destination Star Trek with new range of official dress up

The dress up and party specialist, Smiffys, has secured a new line of official Star Trek costumes, thanks to a deal brokered by Wildbrain CPLG with the brand owners, CBS Consumer Products. Smiffys’ exclusive range of Star Trek dress-up pays homage to the franchise’s favourite characters and will launch officially …

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Chicago Toy and Game Group to host the 14th Annual Young Inventor Challenge

 The Chicago Toy and Game Group is to host its annual Young Inventor Challenge (YIC), marking the 14th year of running its a global search for the most innovative toys and games designed by kids. Offering the coveted opportunity to enter into licensing deals with toy and game industry giants, …

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Doors open at FAO Schwarz’s first European location in London’s Selfridges

FAO Schwarz – the oldest US toy retailer – has finally opened the doors of its new 22,000 square foot location in London, housing itself within the capital city’s flagship Selfridges. A 157-year-old New York toy shop, FAO Schwarz once upon a time occupied the General Motors Building on Fifth …

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Cluedo just had a renovation thanks to a global competition with Houzz

The votes are in and the winner can now be revealed; a luxurious bathroom will replace the hall on the Cluedo game board, thanks to an exclusive partnership between Hasbro and the home and interiors specialist, Houzz. The home renovation platform teamed with the toy company to renovate the the …

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