Highlight

Putting the magic into Brighton: “We have to deliver the flipping best customer service we can”

Plucked straight from the cobbled streets of Diagon Alley and landed halfway up Brighton’s Trafalgar St., one of the city’s many centralised shopping destinations, resides Oliver’s Brighton, an olde world trinket store, dedicated to the Wizarding World of Harry Potter franchise. Your guide among its shelves upon shelves of officially …

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Halilit to launch pre-Christmas marketing campaign with BlogOn and top parenting bloggers

The pre-school specialist, Halilit has just gone live with its pre-Christmas social media campaign, a collaborative effort put together with BlogOn in a mission to find the #awfactor. Joining forces with top parenting bloggers and with a twitter party running on Saturday, November 16 at 6pm, just before X Factor: …

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Amazon and Days of Wonder launch first Alexa skills for Ticket to Ride and Ticket to Ride Europe

Amazon and Days of Wonder are changing how players experience board games by introducing the first official Alexa skills for Ticket to Ride and Ticket to Ride Europe for free. The move hopes to welcome new players aboard the award-winning games by Alan R. Moon and act as conductors for …

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Hasbro gives My Little Pony franchise a new look with Pony Life

Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …

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Pressure Games looks to tackle mental and physical agility with new tech toy crowdfunding campaign

A toy company looking to push the boundaries of technology in creative and active play, has launched a new crowdfunding campaign as it looks for investment to bring its first product, Countdown – a retro inspired electronic puzzle game – to market. Pressure Games has embarked on a mission to …

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Argos launches competition to win Frozen II toy bundle by reindeer delivery service

Argos is celebrating the release of the highly anticipated Disney Frozen II in cinemas later this month, with the launch of a reindeer delivery service to bring the magic of the movie to life. As part of a new competition, avid Frozen fans could stand to win a Frozen II …

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The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games. For the first time, fans will be able to buy plush toys …

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Rachel Lowe jointly awarded Game of the Year at Dream Toys 2019

Designer, marketer and toy industry expert, Rachel Lowe took centre stage at the end of this week’s Dream Toys event, where she was presented with the Game of the Year Award for Jumanji, by the Toy Retailers Association. Lowe has been recognised this week for the role she played in …

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These are all the toys featured at this year’s Dream Toys event

Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list …

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Little Concepts to make Toy Fair return for 2020

The international toy firm, Little Concepts is to make its return to London Toy Fair next year, where it will be presenting brands PlanToys, Moluk, Makii, Makedo and Scribble Down. 2019 has seen continued growth for the company who now works with national retailers such as Fenwick, National Trust, Liverpool …

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