Highlight

Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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Market analysis I Going one step further than play

Market intelligence experts The Insights Family on why expanding their toys’ ecosystems reaps rewards for brands The kids’ entertainment ecosystem continues to become more fragmented than ever. In 2020, the top 10 favourite TV shows amongst 3–5-year-olds made up 84% of the market share. Twelve months on, the top 10 …

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“Bring Home the Bounty” week 2: new Star Wars products dropping now

It’s the second week of ‘Bring Home the Bounty’, the global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday through 21 December across the UK and EMEA. Aimed at helping fans find the perfect bounty for their family, friends and themselves this Christmas, the eight-week programme …

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Ravensburger North America releases Paw Patrol Labyrinth Jr

Ravensburger North America has announced that PAW Patrol Labyrinth Jr. is now available on Amazon.com. Previously released in Europe, PAW Patrol Labyrinth Jr. combines two fan-favourite powerhouses. PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, is the number-one preschool show in the US, Canada, UK, Germany and more, …

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The Entertainer launches The Big Toy Appeal

The Entertainer, the UK’s largest family-owned toy retailer, has joined forces with The Salvation Army to launch The Big Toy Appeal, a campaign that aims to give as many underprivileged children as possible the joy of opening a present on Christmas day. The Big Toy Appeal encourages customers to pick up an extra toy to donate …

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Vivid Goliath Group expands sales team

Mark Standen has joined Vivid Goliath Group as National Account Manager, working on the Toy and Games portfolio. Mark has been in the retail industry for over 17 years working on global toy brands, and from his most recent role at Rainbow brings a wealth of experience in the independent …

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Artist Emma Carlow joins Pollock’s of Fitzrovia for Make Believe Museum Shop

Pollock’s Toy Museum ­­­in Fitzrovia has enlisted artist and maker Emma Carlow to create a Make Believe Museum Shop, a site-specific collection of imaginary items that she would like to find in the museum gift shop of her dreams. “We want to support and work with artists and makers like …

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Watch it! I LEGO unveils Rebuild the World festive campaign

The LEGO Group has launched a new holiday-season campaign that celebrates the magic and creative potential of children’s imagination. This year’s festive campaign aims to show how LEGO play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better. The hero film takes us …

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tonies® collaborates with Steiff for new Soft Cuddly Friends Tonies

Sponsored content     tonies® is excited to announce the arrival of the Soft Cuddly Friends Tonies, in collaboration with German plush toy brand Steiff. Combining the magical power of storytelling with the beautiful, soft plushes, the new Steiff collection is sure to surprise and delight little ones and introduce …

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The Rainbow Awards 2021: winners revealed

After a hiatus during 2020 owing to the pandemic, the Rainbow Awards – known for highlighting the best new toys in the run-up to Christmas – have returned. Each toy entered in the Awards is tested by children along with their carers or parents, in different settings including schools and …

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